adventures in nonprofit social media
DESCRIPTION
How theTRANSCRIPT
Adventures in NonProfit Social Media
From promotion to engagement
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
A little background
Approaching 200,000 wishes granted
Strong brand awareness
Lots of one-way storytelling
Ready…Fire…Aim!
Let’s raise some money!
Social media marries two primary interests
Emotional Practical
Don’t worry so much about Fundraising
Worry more about Connection & Cultivation
The rules are the same as before
who before what
Donors – Volunteers – Employees – Boards – Sponsors – Vendors
Strategy and goals before tactics
Go where your targets are
Tip: Gmail can help find where your contacts are
Listen
Monitor your brand, competitors, and influencers
TechnoratiAllTop
SocialMentionGoogle AlertsTwitter Search
TweetDeckTwazzup
HootSuite
Engage on key fronts
BlogsMobile
Organic SEO & paid searchSet up social media profiles
Integrate social tools into websiteCreate communities (Ning/Facebook/branded)
ConnectEducateDialogue
Offer valueAddress issues
Ask for input/supportEasy on the self-promotion
Measure key metrics
Bit.ly Swix
Radian6Google AnalyticsFacebook Insights
3 years ago… dominated social
Tools and Tactics Change
10 years ago… dominated
search
300 million US subscribers45 million smartphones100 million mobile Facebook users
- Browsing- Social Media- GeoLocation- Text Campaigns
“Ooh, we need a mobile app”
Excellent blogs and Twitter superstars:
ConvinceAndConvert.com - @jaybaer
ChrisBrogan.com - @chrisbrogan
BrianSolis.com - @briansolis
SocialMediaExplorer.com - @jasonfalls
GaryVaynerchuk.com - @garyvee
BethKanter.org - @bethkanter
Scoblelizer.com - @scobleizer
SethGodin.Typepad.com
Spend time learning
QUESTIONS?
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
wish.org / @makeawish
THANK YOU!