using social media to boost your ministrys online presence

info@networkpaladin.org Master Science Information Assurance, (CISSP)®, C|EH v5, MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+, A+

What’s the fuss

Community-based input Content-sharing Collaboration

Interactive

Nothing new really We were made in the image of God.

We see the social relationship between the Father, the Son, and the Holy Spirit.

Social Media is a form of socializing.• Growing current connections

Building new Connections

3 Types of Message

Inspiration:

Information:

Communication:

Social Media Numbers

Example “The Health Message”

What Time to Post First Post 6am to 10am

Second Post 10am to 12pm

Third 12pm to 3pm 2pm-3:50 pm <MOST CLICKS>

Fourth 3pm to 5pm

Fifth 5pm to 9pm

How Often to Post Facebook/Google + 1 to 3 times daily

Twitter 4 to 6 times daily

Youtube 1 per week

Pinterest 1 per week

Instagram 1 per week

Tips for Using Hashtags

Promote local events

Use your offline church marketing materials to promote social media networks and hash tags (bulletins, announcements from pulpit, etc..)

Advertise each event at least 3 times x 3 ways

Schedule to make easier HootSuite

Not Having A Plan What is the purpose of your organization,

blog

What will be the purpose of using social media

Who is your audience

How will you be measuring your success

How are others who have a similar company mission doing social media

Are those goals clear and realistic

Not Thinking before Posting

Ashamed Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet

http://www.cnn.com/2013/12/22/world/sacco-offensive-tweet/index.html?hpt=hp_t2

Mistake #1 Not engaging your

audience

Mistake #2 Not diversifying your

network Don’t put “ALL” Your Social Media Eggs

in One Network’s Basket!

Social Networks are Changing Rapidly and New Networks are Arriving.

Let’s Look at the Numbers

Which Network Should You Use?

Facebook Where the most people are

90% of People only read the newsfeed

Only 10% of your fans on average see your posts

Twitter Short micro blogging approach of 160

characters

50% of users are mobile

Great example of 1 to 1 to 1 to Many, which most pastors are on this network

Which networks? YouTube

o #1 place for video viewing on the internet

o Video content is in search results

o Is the #2 search engine

Google+

o Is a SEO network because it’s tied into Google

o Has functionality similar to Facebook

o Hangouts on Air is a great tool

Which Networks… Instagram

o Fully mobile video and photo network

o #1 mobile sharing site for images

Pinterest

o Is not just soccer moms and women sharing recipes

o #1 social network for driving ecommerce

Vine

o Has quickly become the place where younger users interact with short 6 second videos

Don’t forget about Text Messaging

Mistake #3 Not using photos and videos

Photos of Scripture

Video

Mistake #4 Not getting the word out about your

Social Media

Ideas Use your website to promote your

social media channels

Mistake 5: Not taking advantage of teams and automation tools

HootSuite

Mistake 6: Communication and Technology: NOT Set it and forget it Sometimes the tool changes. Keep Up!

Sometimes the culture changes. Strategize!

Sometimes it works as is. Keep consistent!

Manage Social Media http://www.digitaltrends.com/social-

media/best-apps-manage-social-media/

http://contentmarketinginstitute.com/2013/07/manage-social-media-content-top-tools/

http://dashburst.com/best-social-media-management-tools/

http://www.linkedin.com/today/post/article/20130617171759-2484700-how-i-manage-my-social-media-presence

http://www.socialmediaexaminer.com/3-tools-to-better-manage-your-social-media-presence/

Google Alerts Google Alerts are e-mailed (or you can subscribe to the

RSS feed) alerts of Google results.

Step 1: Type in the search term.

Step 2: Pick which kind of search type you want: News, blogs, Web, video, groups, or comprehensive

(which includes all of the above search platforms).

Step 3: Pick how often you want the updates (As it happens, once daily, or once a week)

Step 4: Pick the e-mail length (up to 20 results or up to 50 results).

Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.

Step 6: Hit subscribe.

HootSuite Hootsuite is a social media monitoring app

that works with Twitter, Facebook, LinkedIn, Foursquare,

Myspace and WordPress. It allows you to easily track all of your accounts, including @mentions on

Twitter.

In addition, you can track keywords on Twitter. You can create a tab and add columns tracking keywords

such as your name, company name, and blog name to see what people are saying

Addictomatic Addictomatic allows you to create a

personalized tracking page and pulls content from all over the Internet

including, but not limited to Google, Yahoo, Technorati, YouTube, Truveo, Flickr, Blinkx, Ice Rocket,

Digg, Topix, Newsvine and Tweetscan. Addictomatic is incredibly easy to use:

Step 1: Enter a keyword to track.

Step 2: Modify the boxes—add or subtract places you want content pulled from.

Step 3: Bookmark it and check back.