using social search to create brand advocates

SOCIAL SEARCH AND BRAND ADVOCACY

Stefan HullBusiness Director

TODAY

→ Combining Search + Social Media = “Social Search”

→Harnessing social networks and encouraging brand advocacy

→Doing the simple stuff well

“Links are the currency”

“BRANDS ARE EITHER

NETWORKED OR INVISIBLE”

CATWALK

http://www.istockphoto.com/stock-photo-12387249-sport-shoes.php

GENUINE & ETHICAL

RESULTS→Number of pieces of coverage secured: 29 (plus

100+ posts on Twitter)

→Number of inbound links: 40- 27 of which were anchor text and four were from the word “shopping”

→Total number of known unique users: 1,310,000

The Virus

MORE RESULTS

In one week…

→Number of pieces of coverage secured: 21

→Number of inbound links: 28

→Number of inbound links with anchor text from the term “London Shopping”: 11

RUN

BITTEN BY THE BUG→Running partners?

→Real runners = real reviews (“conversations among human beings sound human”)

→Where do runners “live” online?

→Not all running clubs are created equal

IN SUMMARY→Meaningful engagement must be genuine and

ethical

→A “virus” can come in many shapes and sizes

→Social networks reflect people’s motivations

→Interactions take place at many levels and lead to measurable returns

Stefan HullBusiness DirectorPropellernet

Email: stefan@propellernet.co.ukLinkedIn: uk.linkedin.com/in/stefanjhull

THE END