using twitter to get a job - presentation to mba career coaches

August Webinar For MBA Career Coaches

Twitter For MBAs, The New WayTo Open Doors

Presented by

Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search

Twitter is a real-time information network, connecting you to the latest stories, ideas, opinions and news.

Founded in San Francisco in 2006Information bursts in 140 character Tweets554 million users; 200 million are active monthlyUsers in nearly every country globallyAvailable in 20 languages9100 Tweets occur every second

Your MBAs Will Gain Unprecedented Access To People & Companies

Getting Started

Make the most of your bio

160 charactersUse SEO-rich key skillsInject personalityInclude your location

Getting Started✗ ✓

Use a profile picture

Of you not of a logoProfessional lookingAlso use it for LinkedIn

Getting Started

Add a cover photo

Show your personality Highlight an achievement, be it personal or professional

Getting Started

http://mashable.com/2013/07/19/twitter-lingo-guide

Getting Started

Twitter etiquette

Conversation = success Broadcasting = failureReply, RT & thankOffer help & be a connectorShare articles & insightsTweets are public!

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✗hello

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hello

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Engaging

Successful Tweets

Place links after the first 25% of the TweetUse bit.ly URL shortenerAsk questions to engageLeave space to encourage RTs Use a maximum of 3 #tags

Engaging

Hashtags

Make a word become a searchable link on TwitterFind common industry terms at hashtags.orgThey are super useful & important

Engaging

Tools to find people

twitter.com/search-advancedfollowerwonk.commanageflitter.com

Engaging

Keep organised with lists

Create your own, public or privateFind others to subscribe to or follow members of a listCan be added to 3rd party appsBeing added to a list is flattering!

Engaging

You’ll be followed back if you

RT their Tweets Add a comment Ask a questionFavourite their Tweet

Gain Trust & Recognition

On Twitter share:

Your own contentPhotographs & videosThought leadershipPersonality & authenticityIndustry news & articles - try LinkedIn Today

Gain Trust & Recognition

Option 1: Share from LinkedIn

Add your Twitter handle to your LinkedIn profileShare the article as a status update & send it out to Twitter

Gain Trust & Recognition

Option 2: Schedule your Tweet

Regular dispersed Tweeting is the most effectiveScheduling tools include – Bufferapp, Hootsuite, Tweetdeck & Socialoomph

Gain Trust & Recognition

Scheduling:

Increases followers Built in analytics let you know what interests your followers

Gain Trust & Recognition

Share photographs

Images matter, hence the success of Pinterest & InstagramVisually show off your expertise & achievementsTry smartphone apps like Instagram, ColorSplash, Instaweather…

Gain Trust & Recognition

Create & share videos

Try Instagram 15 or Vine 6 second videosShare your resume on YouTube

Gain Trust & Recognition

At events, take your online activity offline

Check-in using Foursquare to see who else is in attendanceUse the conference or event #tag to spot other attendees

Twitter Job Boards

TwitJobSearch.com

Conduct advanced searches Save searches or subscribe to the RSS feedShows results on a map

Twitter Job Boards

TweetMyJobs.com

Conduct advanced searches Get notified of resultsBuild a resume Job Channel finder

15 Minutes Each Day

Every day

Load your scheduling app with articles & insights Morning, noon & night check your mentions & say thanksMorning, noon & night scan your Twitter stream & comment or RTSearch for jobs using #jobSearch Twitter job boardsFind & follow 5 new people

Check Progress

Ways to check progress:

Number of people following backNumber of RTsClicks on linksKred or Klout scores (purely as a guide!)

Ask a Twitter expert for their assessment

Thank You

Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search

Website: www.WinningImpression.com Email: info@winningimpression.com Phone: +44 7917 880 711

Twitter: https://twitter.com/WinningImpress LinkedIn: http://www.linkedin.com/in/katrinacollier Google+: https://plus.google.com/u/0/107369558531297280036

More tips on the blog: http://www.winningimpression.com/blog/