using video to become more human

Using Video to Become More Human

Human 1 Human 2

How is your company perceived?

- or -

How is your company perceived?

Anonymous and faceless Human, trustworthy and fallible

- or -

The power of human

Easy and scalable, but impersonal

Easy and scalable, but impersonal

Easy and scalable, but impersonal

Easy and scalable, but impersonal

Hi

Video is personal ... and scales

Many chances to be human

Many chances to be human

• Put your face on that darn webinar

Many chances to be human

• Put your face on that darn webinar

• Solve a common customer problem with a screencast + bumper

Many chances to be human

• Put your face on that darn webinar

• Solve a common customer problem with a screencast + bumper

• Teach your audience one specific thing

Many chances to be human

• Put your face on that darn webinar

• Solve a common customer problem with a screencast + bumper

• Teach your audience one specific thing

• Make a fun video about your team

Many chances to be human

• Put your face on that darn webinar

• Solve a common customer problem with a screencast + bumper

• Teach your audience one specific thing

• Make a fun video about your team

• Don’t be afraid to be yourself!

Measure success with relationships not views

Vanity Metrics

GETTING THERE FROM HERE

• Start (s)crappy

• Start low risk

• Build your audience

• Improve over time

START (S)CRAPPY

START (S)CRAPPY

START (S)CRAPPY

LOW RISK

Not your frontpage video!

LOW RISK

Content on the blog

LOW RISK

Documentation + Support

BUILD YOUR AUDIENCE

BUILD YOUR AUDIENCE

BUILD YOUR AUDIENCE

IMPROVE OVER TIME

IMPROVE OVER TIME

IMPROVE OVER TIME

IMPROVE OVER TIME

SUMMARY

• Set a new video goal - be human

• Bring the skills and learning in-house

• Experiment and improve with time

THANKS!

@csavage @ezrafishman

http://wistia.com/learning/