using wordpress as a content management system

WordPress As A CMSHow to Prepare, Organize and Optimize the Use of Your Content with WordPress

Presented by Calvin Robertson

Hello World!Calvin Robertson

• Hybrid (Designer & Developer)... and a touch of Business

• Federal Reserve Bank of Kansas City Senior Web Developer / User Experience (UX)

• Eve of Creativity (Freelance) Brand Strategy & Design Consulting

The Makings of a CMSSo, why choose WordPress over other solutions?

• Usability: it was easy for content providers to use

• Flexibility: custom code development

• Strong, Familiar Core: PHP, MySQL, HTML, Javascript, CSS

• Well Documented

Purpose of This Session• Explore the true flexibility hidden inside WordPress - its

ability to store and organize your precious content.

• See past what WordPress currently does, push the limits of what it can do.

• Provide valuable resources and plugins to help organize and optimize content.

Points of InterestLearn patterns to prepare, organize, and optimize your content

• Translate content into Custom Post Types

• Enhance content with Custom Fields and Taxonomies

• Control content with Templates and User Roles * Can be done with or without Plugins - it’s your call!

Translation, Please.When we say... WordPress says...

Variety, Different Types of Content Custom Post Type

Category, Tag Taxonomy

Description, Meta Information Custom Field

Look & Feel, Page Layout Template (or Theme)

Permissions, Access User Roles

Start Speaking the LanguageWhen we say... I want to sell...

Variety, Different Types of Content Books

Category, Tag Genres (Fiction, Self-Help)

Description, Meta Information Release Date, SKU, Price, Coupon

Look & Feel, Page Layout Book Shelf-Like Template

Permissions, Access Bookkeeper

Still Speaking the LanguageWordPress Terminology I want to sell...

Custom Post Type Books

Taxonomy Genres (Fiction, Self-Help)

Custom Fields Release Date, SKU, Price, Coupon

Template Book Shelf-Like Template

User Role Bookkeeper

Still Speaking the LanguageWordPress Terminology I want to list a...

Custom Post Type House

Taxonomy Style (Ranch, 2-Story, Split-Entry)

Custom Fields Year Built, Fireplace, # of Bedrooms

Template Real-estate Listing Template

User Role Realtor

Still Speaking the LanguageWordPress Terminology I want to make...

Custom Post Type Company Testimonial

Taxonomy Constituents (Employee, Customer)

Custom Fields Area of Company, Rating

Template Testimony Page

User Role User Generated or Moderated

Still Speaking the LanguageWordPress Terminology I want to sell...

Custom Post Type Products

Taxonomy Coffee, Tea

Custom Fields Price, Image, In Stock

Template Menu Template

User Role Clerk

The How?Plugins

• Easy Custom Types (Custom Post Types, Taxonomies)

• Advanced Custom Fields (Custom Fields)

• WordPress.org or ThemeForest.net (Templates/Themes)

• User Role Editor (User Roles)

The How?Custom Development

• WordPress Codex - Best way to learn what goes on under the hood.

• W3CSchools - Oldie, but goodie. Tried and true basics of website development with tutorials on programming languages from AJAX to XML.

Thank You... Questions, Anyone?!

Calvin Robertson !Web : www.calvinrobertson.com Linked in : linkedin.com/in/calvinrobertson Twitter : @calvinrobertson Google Plus : +calvinrobertson