using wordpress as a content management system

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WordPress As A CMS How to Prepare, Organize and Optimize the Use of Your Content with WordPress Presented by Calvin Robertson

Post on 22-Oct-2014

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WordPress can be used to develop an intuitive, feature rich CMS, capable of integrating with a variety of communication tools, including email, text messaging and mobile devices, in addition to a website. I have used WordPress to help small and mid-sized organizations build their web presence. With every instance, the most critical part of the project is trying to figure out how to control and manage the content. This was a quick presentation put together for WordCamp Kansas City, where I helped attendees make the connection between their content organization needs and how WordPress processes and presents content.

TRANSCRIPT

Page 1: Using Wordpress as a Content Management System

WordPress As A CMSHow to Prepare, Organize and Optimize the Use of Your Content with WordPress

Presented by Calvin Robertson

Page 2: Using Wordpress as a Content Management System

Hello World!Calvin Robertson

• Hybrid (Designer & Developer)... and a touch of Business

• Federal Reserve Bank of Kansas City Senior Web Developer / User Experience (UX)

• Eve of Creativity (Freelance) Brand Strategy & Design Consulting

Page 3: Using Wordpress as a Content Management System

The Makings of a CMSSo, why choose WordPress over other solutions?

• Usability: it was easy for content providers to use

• Flexibility: custom code development

• Strong, Familiar Core: PHP, MySQL, HTML, Javascript, CSS

• Well Documented

Page 4: Using Wordpress as a Content Management System

Purpose of This Session• Explore the true flexibility hidden inside WordPress - its

ability to store and organize your precious content.

• See past what WordPress currently does, push the limits of what it can do.

• Provide valuable resources and plugins to help organize and optimize content.

Page 5: Using Wordpress as a Content Management System

Points of InterestLearn patterns to prepare, organize, and optimize your content

• Translate content into Custom Post Types

• Enhance content with Custom Fields and Taxonomies

• Control content with Templates and User Roles * Can be done with or without Plugins - it’s your call!

Page 6: Using Wordpress as a Content Management System

Translation, Please.When we say... WordPress says...

Variety, Different Types of Content Custom Post Type

Category, Tag Taxonomy

Description, Meta Information Custom Field

Look & Feel, Page Layout Template (or Theme)

Permissions, Access User Roles

Page 7: Using Wordpress as a Content Management System

Start Speaking the LanguageWhen we say... I want to sell...

Variety, Different Types of Content Books

Category, Tag Genres (Fiction, Self-Help)

Description, Meta Information Release Date, SKU, Price, Coupon

Look & Feel, Page Layout Book Shelf-Like Template

Permissions, Access Bookkeeper

Page 8: Using Wordpress as a Content Management System

Still Speaking the LanguageWordPress Terminology I want to sell...

Custom Post Type Books

Taxonomy Genres (Fiction, Self-Help)

Custom Fields Release Date, SKU, Price, Coupon

Template Book Shelf-Like Template

User Role Bookkeeper

Page 9: Using Wordpress as a Content Management System

Still Speaking the LanguageWordPress Terminology I want to list a...

Custom Post Type House

Taxonomy Style (Ranch, 2-Story, Split-Entry)

Custom Fields Year Built, Fireplace, # of Bedrooms

Template Real-estate Listing Template

User Role Realtor

Page 10: Using Wordpress as a Content Management System

Still Speaking the LanguageWordPress Terminology I want to make...

Custom Post Type Company Testimonial

Taxonomy Constituents (Employee, Customer)

Custom Fields Area of Company, Rating

Template Testimony Page

User Role User Generated or Moderated

Page 11: Using Wordpress as a Content Management System

Still Speaking the LanguageWordPress Terminology I want to sell...

Custom Post Type Products

Taxonomy Coffee, Tea

Custom Fields Price, Image, In Stock

Template Menu Template

User Role Clerk

Page 12: Using Wordpress as a Content Management System

The How?Plugins

• Easy Custom Types (Custom Post Types, Taxonomies)

• Advanced Custom Fields (Custom Fields)

• WordPress.org or ThemeForest.net (Templates/Themes)

• User Role Editor (User Roles)

Page 13: Using Wordpress as a Content Management System

The How?Custom Development

• WordPress Codex - Best way to learn what goes on under the hood.

• W3CSchools - Oldie, but goodie. Tried and true basics of website development with tutorials on programming languages from AJAX to XML.

Page 14: Using Wordpress as a Content Management System

Thank You... Questions, Anyone?!

Calvin Robertson !Web : www.calvinrobertson.com Linked in : linkedin.com/in/calvinrobertson Twitter : @calvinrobertson Google Plus : +calvinrobertson