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WordPress As A CMSHow to Prepare, Organize and Optimize the Use of Your Content with WordPress
Presented by Calvin Robertson
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Hello World!Calvin Robertson
• Hybrid (Designer & Developer)... and a touch of Business
• Federal Reserve Bank of Kansas City Senior Web Developer / User Experience (UX)
• Eve of Creativity (Freelance) Brand Strategy & Design Consulting
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The Makings of a CMSSo, why choose WordPress over other solutions?
• Usability: it was easy for content providers to use
• Flexibility: custom code development
• Strong, Familiar Core: PHP, MySQL, HTML, Javascript, CSS
• Well Documented
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Purpose of This Session• Explore the true flexibility hidden inside WordPress - its
ability to store and organize your precious content.
• See past what WordPress currently does, push the limits of what it can do.
• Provide valuable resources and plugins to help organize and optimize content.
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Points of InterestLearn patterns to prepare, organize, and optimize your content
• Translate content into Custom Post Types
• Enhance content with Custom Fields and Taxonomies
• Control content with Templates and User Roles * Can be done with or without Plugins - it’s your call!
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Translation, Please.When we say... WordPress says...
Variety, Different Types of Content Custom Post Type
Category, Tag Taxonomy
Description, Meta Information Custom Field
Look & Feel, Page Layout Template (or Theme)
Permissions, Access User Roles
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Start Speaking the LanguageWhen we say... I want to sell...
Variety, Different Types of Content Books
Category, Tag Genres (Fiction, Self-Help)
Description, Meta Information Release Date, SKU, Price, Coupon
Look & Feel, Page Layout Book Shelf-Like Template
Permissions, Access Bookkeeper
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Still Speaking the LanguageWordPress Terminology I want to sell...
Custom Post Type Books
Taxonomy Genres (Fiction, Self-Help)
Custom Fields Release Date, SKU, Price, Coupon
Template Book Shelf-Like Template
User Role Bookkeeper
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Still Speaking the LanguageWordPress Terminology I want to list a...
Custom Post Type House
Taxonomy Style (Ranch, 2-Story, Split-Entry)
Custom Fields Year Built, Fireplace, # of Bedrooms
Template Real-estate Listing Template
User Role Realtor
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Still Speaking the LanguageWordPress Terminology I want to make...
Custom Post Type Company Testimonial
Taxonomy Constituents (Employee, Customer)
Custom Fields Area of Company, Rating
Template Testimony Page
User Role User Generated or Moderated
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Still Speaking the LanguageWordPress Terminology I want to sell...
Custom Post Type Products
Taxonomy Coffee, Tea
Custom Fields Price, Image, In Stock
Template Menu Template
User Role Clerk
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The How?Plugins
• Easy Custom Types (Custom Post Types, Taxonomies)
• Advanced Custom Fields (Custom Fields)
• WordPress.org or ThemeForest.net (Templates/Themes)
• User Role Editor (User Roles)
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The How?Custom Development
• WordPress Codex - Best way to learn what goes on under the hood.
• W3CSchools - Oldie, but goodie. Tried and true basics of website development with tutorials on programming languages from AJAX to XML.
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Thank You... Questions, Anyone?!
Calvin Robertson !Web : www.calvinrobertson.com Linked in : linkedin.com/in/calvinrobertson Twitter : @calvinrobertson Google Plus : +calvinrobertson