utilizing blogs, podcasts, and websites to publish course content dec. 5, 2006 john gallaugher dept....

Utilizing Blogs, Podcasts, and Websites to Publish Course Content

Dec. 5, 2006John Gallaugher

Dept. of Information SystemsCarroll School of Management

http://www.gallaugher.com

Topics we’ll cover

• Let’s record a podcast!• Textbook publishers in crisis• Adventures in ‘new media’

– Podcasts– Blogs– Self-published content– Online course content– The AdSense experiment

• Let’s post a podcast!

Podcasting is easy

• Podcast – it’s just audio recording• Lots of alternatives to record

– ProfCast (Mac)– ARWizard (Windows)– Mic in an iPod

• Visit the guru– scott.kinder@bc.edu

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Starting a Podcast

Textbook Industry in Crisis

Four figures:– $6.5 billion, $900, 65%, 2x

Gray Market Threats

"I think I'm losing 10 percent of my sales to overseas books".– Purdue Bookstore

Manager

"We buy from the U.K., France, Israel, and the Far East… As long as the publishers are offering books at less than half the price that's available here, we'll take advantage of it.“– U. Minn. Bookstore

Manager

‘Dead Trees’ Can’t Keep Up

More Threats

• See previous slide – it’s all online!

More Free Content

Thinking Beyond Royalties

Early Mover Advantages

eCommerce Access Stats

Podcast feedback

Benefits of the Blog

For Love not Money…

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1 Click GarageBand to iTunes

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