uxstrat 2015 - privacy and strategy at fb
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Privacy and Strategy Helping People Feel in Control of Their Facebook Experience
Paddy UnderwoodProduct Manager, Privacy Product, Facebook
Jen Romano-Bergstrom @romanocogUX Researcher, Privacy Product, Facebook
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UX Strat ConferenceSeptember 10, 2015 | Athens, GA
Why You Should Care
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92%Concerned about
online privacy
89%Avoid doing
business
80%Less likely to use an app
Your Users Care
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You’re Going to Have a Bad Time!
Regulatory Scrutiny
Angry Users
Negative Press
Privacy Misstep
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What We’ve Learned
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Put people first.
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ImproveCommunicate Build
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ImproveCommunicate Build
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ImproveCommunicate Build
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Cultivating a Privacy Culture
Building Privacy Experiences
Nailing Privacy Fundamentals
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Cultivating a Privacy Culture
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Companies are different
Things to Consider
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Companies are different
Align with company values
Things to Consider
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Companies are different
Align with company values
Privacy from day one
Things to Consider
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Companies are different
Align with company values
Privacy from day one
Grow privacy programThings to Consider
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Companies are different
Align with company values
Privacy from day one
Grow privacy program
Balance interests
Things to Consider
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Training
Our Approach
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Training
Infrastructure and tools
Our Approach
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Training
Infrastructure and tools
Privacy product team
Our Approach
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Training
Infrastructure and tools
Privacy product team
Cross-functional collaborationOur Approach
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Privacy means different thingsto different people.
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Make privacy intuitive
Design Principles
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Make privacy intuitive
Don’t surprise people
Design Principles
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Make privacy intuitive
Don’t surprise people
Use clear, simple content
Design Principles
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Make privacy intuitive
Don’t surprise people
Use clear, simple content
Make the controls testableDesign Principles
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Privacy is an important feature
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Test Measure Feedback Iterate
What Does This Mean?
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Test Measure Feedback Iterate
What Does This Mean?
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Test Measure Feedback Iterate
What Does This Mean?
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Test Measure Feedback Iterate
What Does This Mean?
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Nailing Privacy Fundamentals
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Defaults
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Get permissionsyou need
Provide context Tell people the value
Device Permissions
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Get permissionsyou need
Provide context Tell people the value
Device Permissions
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Get permissionsyou need
Provide context Tell people the value
Device Permissions
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Device Permissions
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Developing Privacy Statements
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessibility where it matters
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessibility where it matters
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessibility where it matters
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessibility where it matters
Romano Bergstrom, J. C. & Strohl, J. (2014). Improving government websites and surveys with usability testing: A comparison of methodologies. Proceedings from the Federal Committee on Statistical Methodology (FCSM) Conference, Nov 2013, Washington, DC.
Alayoubi, L. & Romano Bergstrom, J. (2014). Paying for Education: User-Centered Research on the Paying for College Website and Tools. Presentation at edUi, Richmond, VA, Sept 2014.
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessibility where it matters
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Use, collect, and store data
Product development
over time
Be creative
Keep it simple
Accessingwhere it matters
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Put people first.
Paddy UnderwoodProduct Manager, Privacy Product, Facebookpaddy@fb.com
Jen Romano-Bergstrom @romanocogUX Researcher, Privacy Product, Facebookjenrb@fb.com
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