【uxstrat】2015 eu report_inobori

Conference Overview

Copyright 2015 INFOBAHN Inc. All rights reserved.

INTRODUCTION


ABOUT UX STRAT EUROPE


UX STRAT EUROPE 2015• LinkedIn 内の“ UX Strategy and Planning” コミュ

ニティから有志によるボトムアップ型で実現した、ユーザーエクスペリエンス戦略（ UX が戦略）をテーマにした国際カンファレンスである「 UX STRAT 」の初の欧州開催ローカルスピンアウトイベント

• 初の欧州開催地はオランダアムステルダム

• 2015/6/3 のワークショップデイと、 6/4~ 5 の 2 日間のメインプログラム

• 参加者は US 大会同様の 250 名で、全てのセッションはシングルトラックで進行Copyright 2015 INFOBAHN Inc. All rights

reserved.


Venue

ここ ! 9,305km

PROGRAM & TOPICS


Program | Day 1


Keynote: "Developing a Service Design and Digital Transformation Strategy to Delight your Customers, Employees and Partners”Theo ForbathGlobal Vice President of Digital Transformation for Cognizant Technology Solutions

"Transforming Philips UX for a Health-Tech Future”Abby GodeeVP of Design, Philips Personal Health and Healthcare Informatics

"And Not Or: The Service Design behind Blended Retail at Volkswagen”Jonathan Lovatt-YoungHead of Service & Experience Design, Tribal Worldwide

Program | Day 1


"UX Maturity: The reality of performance”Simon NorrisNomensa CEO & Founder

"Building a UX Strategy for Europe”Annie StewartEuropean Commission, Lead UX Strategist

"Lifting-off from the UX plateau: Experiences with a new CX framework”Susanne van MulkenManaging Director Strategy & Delivery, Informaat

"How to be the UX Hero”Tal FlorentinCEO, UXVision

Program | Day 2


Keynote: "What's New About UX Strategy?”Gerry McGovernCEO, Customer Carewords

"The User Experience Strategy behind one of Europe's largest Digital Transformations”Stefan DieffenbacherCEO, Digital Leadership

"Convincing IT and Business Leaders to Value Design”Andreas HauserSenior Vice President, Design & Co-Innovation Center, SAP SE

Program | Day 2


"SDL added strategists to a UX team - what happened next will blow your mind!”Peter BoersmaUser Experience Strategist, SDL

"Digital Product Strategy: Attacking a Market Leader”Daniel Neuberger Lead Consultant, Product Strategist, ThoughtWorks

"Strategies to Harness the Internet of Things for Sustainability”Francesco Cara Director, <2°C

"UX strategy today and tomorrow”Tim LooStrategy Director, Foolproof

Overview

3 つのキーワード

1. 多様性への適応と組織論としての UX 戦略

2. データ指向

3.UX と CX の意識的な区分


Overview

・「 UX 戦略」という言葉が持つ意味、志向性の進化と深化

2013 Business × Design

2014 →Integration & Exectution

2015 →Make the Values

・事業戦略〜製品・サービス戦略〜コミュニケーション戦略＝？

・デジタル化の加速がとりまく変化


Links

UX Strategy and Planning | LinkedInhttp://www.linkedin.com/groups/UX-Strategy-Planning-3735935

UX Strategy (in Japanese) | Facebook（非公開グループ）


http://www.linkedin.com/groups/UX-Strategy-Planning-3735935

