valley india re:imagining colour cosmetics retail_dec2013

RE:IMAGINING  RETAIL  DESIGN  For  Colour  Cosme7cs  

based  on  customer  behaviour  December  2013  

“women  look  for  ways    to  enhance  their  beauty.  currently  she  is  takes  care  of  herself  in  3  areas  only”  

RE:IMAGINING  TYRERETAIL  

(1) health

personal care (2)accessorize

clothes shoes bags accessories (3) colour hair but not skin

COLOUR  COSMETICS  haven’t  captured  the  Indian  woman’s    

imagina7on  yet  

RE:IMAGINING  TYRERETAIL  

1.  Looks  glamorous  but  unfriendly  naviga7on  

2.  Lack  of  knowledge  about  what  to  use?    

3.  Post  purchase  dissonance  “Did  I  buy  the  right  thing”  

3 CHALLENGES

RE:IMAGINING  TYRERETAIL  

EYES  LIPS  

NAILS  FACE  

BODY  both side

mirror with

message on the

other side

Space for brand images

Black carpet inviting

customers in Salon style product display and but colour

New range area

Glimpse of the colours inside

TV to run How-To videos

Ipad for browser interaction and new

product communication

Princess me section with an ipad for exploring

new products

dumb down the segmentation into body, face, nails, lips and eyes

inspire me with trials

help me use with the help of videos

RE:IMAGINING  RETAIL  DESIGN  

SIS  DESIGNS  by    ADDRESSING    CHALLENGES  

INSIGHTS & STRATEGY partner www.thebuystories.com