vccs wfs conference emarketing

Virginia Western Community CollegeVirginia Western Community College

Dr. Chuck TerrellVP Workforce Development

Dr. Chuck TerrellVP Workforce Development

Roanoke, Virginia

eMarketing Techniques

1958

Baby boomer

My Mentors

DirectionInspirationRelationship

www.jasondorsey.com

Connect with every age group

An eMarketing Experience

Brad Kleinman

National Council for Continuing Education and

Training (NCCET)www.nccet.org

Virginia Community College SystemVirginia Community College System OpportunitiesOpportunities

Chancellor’s E-Learning Enhancement & Development Grant (CEED)

Dateline 2009How do you market

new programs and e-learning?

eMarketingeMarketing

Virginia 2008

www.vccs.edu

To do list: Identify resources to organize an eMarketing

training for Virginia Western.

Intelliworks

Customer Relationship Management (CRM)Connection1984

IntelliworksIntelliworks

An eMarketing plan unfolds

Goal: Create a 2 day eMarketing workshop for 23 Virginia community colleges

Brad Kleinman is recruited to organize the workshop

Intelliworks offers their assistance & becomes a sponsor

An eMarketing campaign is created vs. the traditional methods (mailers, email without tracking…)

Lessons learned

Workforce Development Website

EngagingDifferentCurrent

Customer Relationship Management

Intelliworks

Webinars

WorkSmart modelPartner modelwww.gotomeeting.com

Social Media

FacebookLinkedinMySpaceTwitter

Lessons Learned

Smart investment of money and timeROII can do it! We can do it! You can do it!

Next Steps for VWCC

New HorizonsIntegrate email invitation into our website Create more marketing campaigns!Continue to explore Intelliwork’s featuresNewsletter VCCS, internal and external

stakeholdersWebinarsIntegrate eMarketing strategies into our

Entrepreneur offerings

My advice to YOU

Dive in

Go Green!

www.slideshare.net

Thank you

Brad Kleinman, WorkSmart eMarketingDenis Whelan, IntelliworksLeah Coffman, VWCCVCCSJason Dorsey, EntrepreneurMy accountability buddies