venture lab empathy

EmpathyTeam Edge Fellows

Monday, August 5, 13

Who?Female, Junior in college

4.0 GPA

President of business club

Accounting/Management major

From a family of nurses/doctors

Business-based major is already a stretch

Passion is health and wellness

Monday, August 5, 13

Empathy Map

Say Think

Do FeelMonday, August 5, 13

SayI know this is a good major

I just have to finish

I don’t know if I can put in the 40+ hours a week to make it

This is a solid career

I’ve thought about wellness but where would that go?

I don’t look like a personal trainer, so no one would take me seriously.

I can live with accounting

Maybe once I get started, I can get to a different department

Health is just a hobby, but I love it

Monday, August 5, 13

Do

Not much eye contact

Fiddling with keys, pens, purse, etc.

Sigh

Excitement with wellness

Has multiple degree audits for different paths

Sits up when talking about health

Pulls on earrings when justifying accounting major

Monday, August 5, 13

Think

She can live with it

She wants this

College is supposed to be hard

Current major=stability

She doesn’t fit picture of ‘wellness’ therefore will be unsuccessful

Family won’t accept departure from their ‘standard’ career options

Accounting=$ wellness= :)

Monday, August 5, 13

Feel

Unsure of major

Exhausted

Confused

Lying to self???

Burnt out

Excited about change

Worried about future

Not comfortable with unknown

Monday, August 5, 13

Challenge StatementShe needs a way to...

Give herself permission to pursue her passion

Realize her passion

Embrace uncertainty

Realize she is unhappy

She needs a way to follow her passion so that she can be happy

Monday, August 5, 13