video storytelling: what really matters

What Really MattersStorytelling:Video

P R E S E N T E D B Y

KRISTIN SUKRAW, M.A., LMHP MA, LMHP, President

MIKE SUKRAW CEO and Executive Producer

Rita

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HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW

What is it?

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Discovers: Do they have a story to tell? Are they comfortable on camera? Do you

Can they display emotion? need them?

HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW

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Rita’s Pre-Interview

HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW

Why would you choose Rita?

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What we saw: Emotion.Unique Story Details. A Storythat Met the School’s Goals.

Storytelling Techniques

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STORYTELLING TECHNIQUES

One Big Idea

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Simplify your messaging.Give your audience one focus.Rita’s One Big Idea: ConcordiaChanges Lives!

STORYTELLING TECHNIQUES

Aristotle’s Rhetorical Triangle

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ETHOS

LOGOS PATHOS

STORYTELLING TECHNIQUES

The Story Arc

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CHALLENGE

STRUGGLE

RESOLUTION

STORYTELLING TECHNIQUES

Drawing Out a Story on Camera

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Prepare Open-Ended Questions.Use Restatements. Peel the

The Cognitive Response.The Emotional Response.Closure and Hope.

Onion:

STORYTELLING TECHNIQUES

Drawing Out a Story on Camera

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Care.

Insight to Action

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INSIGHT TO ACTION

Insight into a problem does not always lead to spontaneous action.

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People act on: What they feel empathy toward.What they understand as the problem. That which is barrier-free.

Emphasize the Present

INSIGHT TO ACTION

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Encourage Action

INSIGHT TO ACTION

Encourage Action

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Emphasize clearly defined action items,Donate.

Volunteer. Follow us on Twitter.which impact one clear goal:

Tying it all Together

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TYING IT ALL TOGETHER

What Really Matters?

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Finding your stories and using simple storytellingtechniques to communicate to your audience in aclear and focused way that will ultimately movethem to action.

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Simple Storytelling

Great Interviewing Technique

Move the Audience to Action

TYING IT ALL TOGETHER

Conduct Thorough Pre-Interviews

Rita’s Story

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Thank You

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