videocon television and lcd report
Post on 13-Apr-2018
235 Views
Preview:
TRANSCRIPT
-
7/27/2019 Videocon Television and Lcd Report
1/133
EXECUTIVE SUMMARY
PROJECT TITILE A STUDY ON FACTORS INFLUENCING BRAND
PREFERENCE OF DEALERS AND CUSTOMERS IN TELEVISION MARKET
AND TO SEE THE PROSPECTS OF L.C.D WITH REGARD TO VIDEOCON IN
PARTICULAR AND OTHER BRANDS IN GENERAL
Dur!"#$ #% !&' (r#)'*!+ , -#$!&.
M/ (r#)'*! " 0"*11/ !# !u2/ !&' !'1'3""#$ -r4'! "$ Gu5&!" $2 !# '' !&'
(r#('*! #% LCD "$ Gu5&!".
T&' #0)'*!"3' #% -/ !u2/ r' %#11#5+
67T# %"$2 #u! !&' %*!#r !&! "$%1u'$*' !&' 2'1'r $2 *u!#-'r 5&"1' *#"$8
0r$2 #% !'1'3""#$.
,7T# 4$#5 !&' (#"!"#$ #% !&' 0r$2 V"2'#*#$ -#$8 #!&'r 0r$2 "$ !&' Gu5&!"
-r4'!.
97T# 4$#5 !&' (r#('*! #% LCD "$ Gu5&!" -r4'!
METHODOLOGY+T&' 2! %#r -/ !u2/ " #% (r"-r/ "$ $!ur' $2 & 0''$ *#11'*!'2 !&r#u8&
:u'!"#$$"r' $2 "$!'r3"'5. D! & 0''$ *#11'*!'2 %r#- (r"-r/ #ur*';
2'1'r $2 *u!#-'r. S-(1"$8 " *#$3'$"'$*' -(1"$8 %#r *u!#-'r $2
)u28'-'$! -(1"$8 %#r 2'1'r. D'1'r -(1' "
-
7/27/2019 Videocon Television and Lcd Report
2/133
,7 T&' -#! "$%1u'$*"$8 %*!#r **#r2"$8 !# 2'1'r %#r #$' '! #% *u!#-'r
5&"1' (ur*&"$8 !&' !'1'3""#$ " 0r$2 $-' $2 %#r $#!&'r '! #%
*u!#-'r "! " (r"*'.
97 A! (r''$! 6= 2'1'r "$ Gu5&!" r' 2'1"$8 5"!& V"2'#*#$ !'1'3""#$
$2 %'5 2'1'r &3' 8"3'$ r!"$8 8##2 #$ 2"%%'r'$! !!r"0u!' #%
V"2'#*#$ T.V.
@7 A**#r2"$8 !# 2'1'r T'1'3""#$ $2 $'5(('r r' !&' 0'! -'2"u- %#r
23'r!""$8 %#11#5'2 0/ r2"$8 $2 r2"# %-.
7 F*!#r $1/" r'3'1'2 !&! **#r2"$8 !# 2'1'r *u!#-'r r' +
F'!ur' '$"!"3' *#$*'r$'2 0#u! 1#$8'3"!/ 0r$2 *#$*"#u $2
*#$*'r$'2 0#u! (('r$*' #% !&' !'1'3""#$.
=7 T&' *#$u-'r 0'&3"#ur 2"%%'r "$ 2"%%'r'$! r'.
7 L.G $2 S-u$8 r' 1'2"$8 0r$2 "$ !'1'3""#$ -r4'!.
I-(#r!$! %"$2"$8 -2' %r#- *u!#-'r? #("$"#$+67 @@ #% !&' *u!#-'r (r'%'r !# (ur*&' LCD r"8&! $#5 $2 = #% !&'
*u!#-'r (r'%'r !# (ur*&' F1! T.V.
,7 M)#r"!/ #% ('#(1' 5$! !# (ur*&' LCD #% S#$/ %#11#5'2 0/ S-u$8 $2L.G.
97 I$ *' #% F1! T.V -)#r"!/ #% !&' *u!#-'r (r'%'r L.G *1#'1/ %#11#5'2 0/
S#$/.
=7 LG " ('r*'"3'2 !# 0' !r#$8 "$ !&' r' #% 23'r!"'-'$! ('r%#r-$*' $2
'!&'!"*. S-u$8 " !r#$8 "$ !&' r' #% '!&'!"* $2 %!'r 1' 'r3"*'.
7 F*!#r $1/" r'3'1'2 !&' 3r"01' !&! *#-' "$!# *u!#-'r? -"$2 5&'$
!&'/ !&"$4 #% !&'"r 0r$2.
7 F*!#r $1/" r'3'1'2 !&! *u!#-'r r' %'!ur' '$"!"3' *#$*'r$'2
0#u! %!'r 1' 'r3"*' '*#$#-"*1 $2 '*ur"!/ *#$*"#u.
6>7 M)#r"!/ #% !&' *u!#-'r r' -#!1/ "$%1u'$*'2 0/ T'1'3""#$ $2
$'5(('r.
2
-
7/27/2019 Videocon Television and Lcd Report
3/133
Pr#('*! #% LCD+ A3'r8' 1' #% LCD "$ -#! #% !&' #u!1'! " 1' !&$ . %r#-
!&' ur3'/ "! 5 %#u$2 !&! @@ #% !&' *u!#-'r 5"11 #(! %#r LCD #% S-u$8 #r
LG " *' #% r'(ur*&'. Bu! &"8& (r"*' #% LCD & -2' "! %%#r201' #$1/ %#r !&'
&"8&'r "$*#-' 1'3'1 *u!#-'r. E/ (/-'$! $2 !!r*!"3' #%%'r *$ 0##! u( !&'
1' #% LCD.
R'*#--'$2!"#$+
6. A!!r*!"3' *#$u-'r (r#-#!"#$ 1"4' 31u01' %r'' 8"%! *$ "$*r'' 1'.
,. V"2'#*#$ *$ 8"3' , !# 9 -#r' #$ MRP (r'%'rr'2 0/ !&' 2'1'r.
9. B"8 81#5 "8$ 0#r2 5"11 2'%"$"!'1/ !!r*! !&' *u!#-'r. T&'r' $''2 !# 0'
r2"$8 $2 0$$'r "$ '3'r/ $##4 $2 *#r$'r #% !&' *"!/.
@. V"2'#*#$ u12 "$*r'' !#*4 #% !'1'3""#$ "$"2' !&' (. O$1/ !&'$
3""0"1"!/ #% V"2'#*#$ "$"2' !&' ( 5"11 "$*r''.
. T&' %r':u'$*/ #% 23'r!"'-'$! u12 0' "$*r''2 "$ $'5(('r.
=. V"2'#*#$ $''2 !# (#$#r (r#8r--' $2 8-' "$ !'1'3""#$.
. R2"# FM *$ 0' 8##2 -'2"u- %#r 23'r!""$8.
. V"2'#*#$ u12 !r' -#r' #$ 23'r!""$8 '('*"11/ "$ !'1'3""#$.
. E$!'r"$8 -#0"1' $2 *#-(u!'r 0u"$' *$ "$*r'' 1' #% !'1'3""#$
r$8' #% (r#2u*! (1/ 3"!1 r#1' "$ u**' #% 0r$2.
6>. A *u!#-'r r' "$8 "$!'r'! "$ (ur*&"$8 LCD # V"2'#*#$ u12-4' "! (r''$*' %'1! "$ LCD -r4'! 5&"*& " 2#-"$!'2 0/ S-u$8 LG.
T&' 2'1'r -r8"$ *$ 0' 6>.
3
-
7/27/2019 Videocon Television and Lcd Report
4/133
BACKGROUND OF VIDEOCON
Videocon Industries
Type Private Conglomerate
Genre Conglomerate
Founded 1987
Founder andlal !ad"avlal #"oot
$ead%uarters &uranga'ad( !a"aras"tra( India
&rea served Consumer )lectronics$ome &ppliancesComponents*++ice &utomation
InternetPetroleumPo,er
Industry Consumer #ura'les( *il and Gas etc-
.evenue /0-1 'illion
et income /027 million
e'site "ttp455,,,-videocon,orld-com
T&' V"2'#*#$ 8r#u( '-'r8' USD ,.= B"11"#$ 81#01 *#$81#-'r!' *#$!"$u"$8
!# '! !r'$2 "$ '3'r/ (&'r' #% "! *!"3"!"' %r#- *#$%'r'$*' r##- "
-
7/27/2019 Videocon Television and Lcd Report
5/133
T&' 0u"$' (r#%"1' #% V"2'#*#$ *1'r1/ !!' !&' (r''$*' #% V"2'#*#$
"$ 2#-'!"* $2 "$!'r$!"#$1 0u"$'+
6
-
7/27/2019 Videocon Television and Lcd Report
6/133
T&' 0#3' *&r! *1'r1/ !!' !&' (r''$*' #% V"2'#*#$ " 2"%%'r'$!
'*!#r.
-
7/27/2019 Videocon Television and Lcd Report
7/133
INTRODUCTION TO CONSUMER DURABLE MARKET+
I$2"$ *#$u-'r 2ur01' -r4'! u'2 !# 0' 2#-"$!'2 0/ (1/'r 1"4' T-#$
S&r( B'1!'4 V"2'#*#$ W'!#$ K'13"$!#r A115/$ '!*. Bu! -$/ %#r'"8$
*#-($"' &3' '$!'r'2 "$!# I$2" 2'!&r#$"$8 !&' I$2"$ (1/'r $2 2#-"$!"$8!&' -r4'!. I$2" 0'"$8 !&' '*#$2 %!'! 8r#5"$8 '*#$#-/ 5"!& &u8' *#$u-'r
*1 & r'u1!'2 "$ *#$u-'r 2ur01' #$' #% !&' %!'! 8r#5"$8 "$2u!r"' "$
I$2". LG $2 S-u$8 !&' !5# K#r'$ *#-($"' &3' 0''$ -"$!"$"$8 !&' 1'2
"$ !&' "$2u!r/ 5"!& LG 0'"$8 !&' 1'2'r "$ 1-#! 11 !&' *!'8#r"'.
T&' *#$u-'r 2ur01' '8-'$! *$ 0' '8r'8!'2 "$!# *#$u-'r '1'*!r#$"* TV
VCD (1/'r $2 u2"# /!'- '!*.7 $2 *#$u-'r ((1"$*' 1# 4$#5$
5&"!' 8##27 1"4' r'%r"8'r!#r 5&"$8 -*&"$' "r *#$2"!"#$'r AC7
-"*r#53' #3'$ 3*uu- *1'$'r $2 2"&5&'r.
O3'r !&' /'r 2'-$2 %#r *#$u-'r 2ur01' & "$*r''2 5"!& r""$8 "$*#-'
1'3'1 2#u01';"$*#-' %-"1"' *&$8"$8 1"%'!/1' 3"10"1"!/ #% *r'2"! "$*r'"$8
*#$u-'r 5r'$' $2 "$!r#2u*!"#$ #% $'5 -#2'1. Pr#2u*! 1"4' "r *#$2"!"#$'r
r' $# 1#$8'r ('r*'"3'2 1uur/ (r#2u*!.
M#! #% !&' '8-'$! "$ !&" '*!#r r' *&r*!'r"
"$ J($ $2 999 "$ US. I$2"$ *#$u-'r r' $#5 r'(1*"$8 !&'"r '"!"$8
((1"$*' 5"!& %r#!;%r#! %r'' r'%r"8'r!#r (1"! "r *#$2"!"#$'r %u11/ u!#-!"*
5&"$8 -*&"$' $2 *#1#r !'1'3""#$ CTV7 5&"*& r' 0##!"$8 !&' 1' "$
!&'' *!'8#r"'. C#-($"' 1"4' S-u$8 $2 LG r' $#5 %#*u"$8 #$ rur1 r'
1#. T&'' *#-($"' r' "$!r#2u*"$8 8"%! *&'-' $2 (r#3"2"$8 '/ %"$$*' !#
*(!ur' !&' *#$u-'r 0' "$ rur1 r'.
7
-
7/27/2019 Videocon Television and Lcd Report
8/133
H#5 !&' *#$u-'r 2ur01' -r4'! %u$*!"#$ I$ 0r"'%7A%!'r 2'1"$8 5"!& 2'1'r "$ Gu5&!" I &3' *#-' !# 4$#5 !&! !&' *#-($/?
-"$ (r"#r"!/ " !# !"%/ !&' 2'1'r. T&' *#-($/ & !# 8"3' 8##2 *&'-' !#
2'1'r #$1/ !&'$ !&' 2'1'r 5"11 !#*4 !&! 0r$2 "$"2' !&' (. T&' 0r$2 $-'#% !&' *#-($/ " '*#$2r/ %#r !&' 2'1'r. T&'/ )u! 1##4 %#r (r#%"! -r8"$. A$/
*#-($/ 8"3"$8 8##2 (r#%"! -r8"$ 5"11 8'! (1*' "$"2' !&' (. I% !&' *u!#-'r
r' 2'('$2"$8 #$ 1' ('#(1'? #("$"#$ 0'%#r' 0u/"$8 *#$u-'r 2ur01' 8##2
!&'$ !&' 1' ('#(1' 5"11 15/ !r/ !# '11 !&' 0r$2 5&"*& " 8"3"$8 &'1!&/ (r#%"!
-r8"$ '3'$ "% !&' :u1"!/ " $#! u(!# !&' -r4.
T&' %#11#5"$8 !01' 5"11 8"3' $ "2' 0#u! !&' (r#%"! -r8"$ #% 2'1'r+
M.R.P RS.7 DEALER
MARGIN
RS.7
DEALER
PRICE RS.7
SCHEMES
RS.7
NLC RS.7
>>> >> ,>> ,>> >>>
NLC -'$ N'! L$2"$8 C#!. NLC " *#! ! 5&"*& !&' 8##2 1$2 "$ !&'
2'1'r? #u!1'!.
F#r '-(1' !&' (r"*' #% !'1'3""#$ " R. >>> !&'$ *#-($/? 1"4' SAMSUNG
8"3' -r8"$ #% 1-#! R. 6>>> $ " !&' !01'. T&' *!u1 *#! " R. >>>.
T&' *#1u-$ SCHEME " 3'r/ "-(#r!$! $2 *#-($"' !r/ !# %"$2 (*' "$
2'1'r? #u!1'! 5"!& !!r*!"3' *&'-'. LG #%!'$ 8"3' *&'-' $2 !&u !&' !#*4
#% LG "$ 2'1'r? #u!1'! " 1# &"8&. S-u$8 " *#$"2'r'2 !&' 0'! 0/ -#! #% !&'
2'1'r?. I$ %'5 #u!1'! LG " 8"3"$8 (##r *&'-' 0u! '3'$ !&'$ !&' !#*4 " &"8&
0'*u' #% &"8& 2'-$2 #% LG %r#- *u!#-'r. T&u 3""0"1"!/ #% !&' 0r$2 *$ 0'
"$*r''2 "$"2' !&' ( 5"!& 8##2 *&'-'.
N#5 !&' *#-($"' 1# !r/ !# "$*r'' !&'"r 3""0"1"!/ "$"2' !&' ( 0/ "$ (
0r$2"$8. A23'r!"'-'$! "$"2' !&' ( & 0'*#-' 3'r/ "-(#r!$! 0'*u' "!
*(!ur' !&' !!'$!"#$ #% *u!#-'r.
C#-($"' 1"4' LG S-u$8 G#2r') W&"r1(##1 r' 8"3"$8 !!r*!"3' *#$u-'r
(r#-#!"#$ #%%'r. V1u01' %r'' 8"%! r' 8"3'$ $2 *#$u-'r r' !!r*!'2 !# 0u/
!&! 0r$2. A23'r!"'-'$! " 3'r/ "-(#r!$! !# -4' $ "-(*! "$ -"$2 #% !&'
*u!#-'r.
8
-
7/27/2019 Videocon Television and Lcd Report
9/133
MODELS HAVING HIGH DEMAND IN THE MARKET
LG $2 S-u$8 r' !&' &"8& '11"$8 0r$2 #% !'1'3""#$ "$ Gu5&!" -r4'!. T&'
&"8& '11"$8 -#2'1 #% !&'' 0r$2 r' %#11#5+
T&' &"8& '11"$8 -#2'1 #% L.G. r' %#11#5+
M#2'1+ ,6FC,AB S"
-
7/27/2019 Videocon Television and Lcd Report
10/133
PMPO -'$ ('4 -u"* (#5'r #u!(u!. E3'r/ -#2'1 " 2'"8$'2 5"!& &"8& r.-.
('4'r $2 5##%'r 0*4'2 0/ !ur2/ *0"$'! 2'"8$ !# r'(r#2u*' 1#u2'r $2
5''! #u$2.
M#2'1+ ,6FC,AB+ MRP+ R >>
F'!ur'+
S"
-
7/27/2019 Videocon Television and Lcd Report
11/133
D"r'*! 4'/ %#r Tu$"$8.
T&' &"8& '11"$8 -#2'1 #% S-u$8 r' %#11#5+
M#2'1+ C,6K@9SN;; R. >>;
F'!ur'+
DNI' " DNI' Jr
D"8"!1 N#"' R'2u*!"#$
S#u$2 E%%'*! S/!'- " Tur0#
Su('r N!ur1 S#u$2 S#u$2 Ou!(u!PMPO7 ,>W
!'r'# T/(' AV S!'r'#
B' Tr'01' B1$*' C#-(#"!' AV7 6 '!
C1#*4 O$O%% !"-'r
P"*!ur' S"
-
7/27/2019 Videocon Television and Lcd Report
12/133
M#2'1+ C,6K@@SN; M.R.P; >>
F'!ur'+ -' !&' (r'3"#u -#2'1 #% S-u$8Q
12
-
7/27/2019 Videocon Television and Lcd Report
13/133
T&' &"8&'! '11"$8 -#2'1 #% V"2'#*#$+
M#2'1+ IS22. -- M.R.P- Rs.7500
F'!ur'+
@*- Pur' F1! TV
=>W PMPO S!'r'# S#u$2 Ou!(u!
D"8"!1 S'$" E/'; 2)u! !&' ("*!ur' **#r2"$8 !# -0"'$! 1"8&! *#$2"!"#$.
6>;M#2' S'1'*!01' P"*!ur'
13
-
7/27/2019 Videocon Television and Lcd Report
14/133
Au!#-!"* V#1u-' L'3'11'r; '!01"&' 3r"!"#$ "$ #u$2 1'3'1
R''r*& #0)'*!"3'+
T# 4$#5 !&' ('r*'(!"#$ #% 2'1'r 0#u! V"2'#*#$? !'1'3""#$.
T# 4$#5 !&' %*!#r **#r2"$8 !# 2'1'r !&! "$%1u'$*' !&' *u!#-'r 5&"1'
(ur*&"$8 !'1'3""#$.
T# 4$#5 !&' '%%'*! #% 3r"#u (r#-#!"#$1 *&'-'.
T# 4$#5 !&' %*!#r !&! "$%1u'$*' !&' 2'1'r 5&"1' (ur*&"$8 !'1'3""#$
%r#- *#-($/.
T# 4$#5 0#u! !&' (r#('*! #% LCD " Gu5&!" -r4'!.
T# %"$2 #u! !&' *u!#-'r? ('r*'(!"#$ 0#u! !&' 0r$2 #% !'1'3""#$ !&'/
#5$.
T# 4$#5 !&' %*!#r !&! "$%1u'$*' *u!#-'r !# (ur*&' !'1'3""#$.
T# 4$#5 0#u! !&' !r"4"$8 -'2" %#r 23'r!""$8.
T# 4$#5 5&"*& 0r$2 #% !'1'3""#$ & -2' !&' 0'! "-(*! "$ *u!#-'r?
-"$2.
1
-
7/27/2019 Videocon Television and Lcd Report
15/133
T# 2'!'r-"$' 5&"*& 3r"01' !&' *u!#-'r !&"$4 0#u! 5&'$ !&'/ *#$"2'r
!&'"r 0r$2 #% !'1'3""#$.
T# 4$#5 V"2'#*#$ " ('r*'"3'2 0/ 2'1'r $2 *u!#-'r "$ r'1!"#$ !#
S-u$8 $2 L.G.
RESEARCH DESIGN+M/ r''r*& " '(1#r!#r/ 2'*r"(!"3' *r# '*!"#$1 $2 *u1 r''r*&.
DESCRIPTIVE CROSS;SECTIONAL + I! " 2'*r"(!"3' *r#;'*!"#$1
0'*u' "! *#3'r -$/ 3r"01' #% "$!'r'!. I! 8"3' 8##2 #3'r11 ("*!ur'
#% !&' (#"!"#$ #% V"2'#*#$ ! 8"3'$ !"-'.
CAUSAL + M/ r''r*& " 1# *u1 "$ $!ur' 0'*u' 5"!& r'#$01'
*#$%"2'$*' 5' *$ !!' 5&'!&'r 3r"01' " %%'*!'2 0/ $#!&'r 3r"01' #r
$#!. T&' r''r*& ''4 !# '!01"& *u!"#$.
R''r*& -'!#1#8/+T&' -)#r (r! #% r''r*& -'!#1#8/ r' 2"*u'2 0'1#5+
D! & 0''$ *#11'*!'2 %r#- (r"-r/ #ur*'; 2'1'r $2 *u!#-'r. D!
*#11'*!"#$ #$ F1! T.V 5 #0!"$'2 %r#- !' 2'1'r #% Gu5&!" 5
!#*4 V"2'#*#$ T.V $2 1# %r#- *u!#-'r "$ 8'$'r1. D! *#11'*!"#$ #$
L.C.D 5 #0!"$'2 %r#- %'5 2'1'r #% Gu5&!". P'r#$1 "$!'r3"'5 5'r'
!4'$ %#r 2'1'r $2 :u'!"#$ 5'r' '(1"$'2 !# !&'-. P'r#$1 "$!'r3"'55'r' !4'$ %#r !' *u!#-'r 5 2"2 $#! u$2'r!$2 !&' (r"$!'2
:u'!"#$$"r'.
S-(1"$8 (1$+ N# -(1' "
-
7/27/2019 Videocon Television and Lcd Report
16/133
-(1"$8 "! 5 2'*"2'2 !&! #$1/ !' 2'1'r 5 r *urr'$!1/ !#*4"$8
V"2'#*#$ !'1'3""#$ 5"11 0' *#3'r'2. A11 !&' 2'1'r !#*4"$8 V"2'#*#$
!'1'3""#$ $#5 5'r' *#3'r'2.
Cu!#-'r -(1' "
-
7/27/2019 Videocon Television and Lcd Report
17/133
Fr#- 6!&M/ #$5r2 I 8"$ 5'$! !# !&' -r4'! $2 -'! 2"%%'r'$!
2'1'r 5 !#*4 V"2'#*#$ T.V. I -'! 6= 2'1'r "$ 2/ , 2'1'r ('r
2/7 $2 1# -'! 2'1'r #% L.C.D. M/ 2! *#11'*!"#$ %r#- 2'1'r 5
#3'r 0'%#r' ,!&M/.
A22r' #% V"2'#*#$ *u!#-'r 5'r' *#11'*!'2 %r#- %'5 2'1'r. I 3""!'2
%'5 V"2'#*#$ *u!#-'r %r#- ,!&M/ #$5r2 $2 !##4 !&'"r "$!'r3"'5
5"!& !&' "2 #% (r"$!'2 :u'!"#$$"r'. I 5'$! !# %'5 *#1 $2 (r!-'$!
$2 *#11'*!'2 2! #$ 2"%%'r'$! 0r$2 #% T'1'3""#$ !# !u2/ !&'
*#-('!"!#r? -r4'!. M/ 2! *#11'*!"#$ %r#- *u!#-'r 5 #3'r 0/ ,> !&
Ju$'.
A$1/" (1$ + I! 5 2'*"2'2 "$ !&' 3'r/ 0'8"$$"$8 #% !&' (r#)'*! !&!
$1/" 5"11 0' 2#$' 5"!& !&' &'1( #% SPSS $2 MS E*'1. u'!"#$$"r'
5 (r'(r'2 0/ 4''("$8 !&" $1/" (1$ "$ -"$2.
T&' 2'!"1 #% !&' (1$ r' %#11#5+
67 T# !&' r'(#$' #% 2'1'r $2 *u!#-'r 5"!& !&' &'1( #% ("'
2"8r- $2 0r 2"8r-.
,7 T# 2# *r# !0u1!"#$ 0'!5''$ !5# :u'!"#$ 5&"*& r' r'1!'2 !# '*!&'r.
97 T# ((1/ #$' !# #$' ANOVA !# %"$2 #u! 5&'!&'r !&'r' " $/ "8$"%"*$!
2"%%'r'$*' 0'!5''$ !&' r'(#$' $2 !# 4$#5 *#$u-'r 0'&3"#ur "$
2"%%'r'$! r'
@7 T# 2# %*!#r $1/" !# u$2'r!$2 !&' (/*#8/ #% !&' *u!#-'r
$2 !# %"$2 #u! !&' u$2'r1/"$8 "8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur
5&"1' (ur*&"$8 !'1'3""#$.
7 T# (r'(r' !!r"0u!' -(("$8 #% S-u$8 L.G $2 V"2'#*#$.
17
-
7/27/2019 Videocon Television and Lcd Report
18/133
ANALYSIS OF DEALER?S OPINION
ANALYSIS IS DONE USING SPSS. FOLLOWING TOOLS OF SPSS
ARE USED+
SIMPLE TABULATION BAR DIAGRAMS PIE DIAGRAMS7
CROSS TABULATION
ANOVA
18
-
7/27/2019 Videocon Television and Lcd Report
19/133
FACTOR ANALYSIS
DISCRIMINANT ANALYSIS
S-u$8 ''- !# 0' 2'1'r? %3#r"!' = #% !&' 2'1'r & S-u$8
!&'"r &"8&'! $u-0'r #% !#*4.
19
Highest stock
LG
25%
onida
13%
BPL
6%
samsung
56%
samsung
LG
onida
BPL
Second highest number of Stock
LG
50%
ideocon
1!%
Son"
6%sa#ora
6%
samsung
1!%
samsung
LG
ideocon
Son"
sa#ora
-
7/27/2019 Videocon Television and Lcd Report
20/133
L.G " 8"3"$8 8##2 *#-('!"!"#$ > #% !&' 2'1'r? & L.G !&'"r '*#$2
&"8&'! $u-0'r #% !#*4.
A1!u8& S-u$8 " 2'1'r? %3#r"!' 0u! L.G ''- !# 0' *u!#-'r?
%3#r"!' > #% !&' 2'1'r? 8r'' !&! L.G " !&' &"8&'! '11"$8 0r$2.
2
Highest sa#e
LG
50%
ideocon
13%
BPL
6% samsung
31%
samsung
LG
ideocon
BPL
second highest sa#e
samsung
$3%
LG
13%
ideocon
13%
onida
6%
BPL
1!%
sa#ora
6%samsung
LG
ideocon
onida
BPL
sa#ora
-
7/27/2019 Videocon Television and Lcd Report
21/133
@9 #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " !&' ,$2&"8&'! '11"$8 0r$2.
T&'r' ''- !# 0' !5# !/(' #% *u!#-'r. O$' " 0r$2 '$"!"3' *u!#-'r
$2 $#!&'r " (r"*' '$"!"3' @@ 2'1'r? #("$"#$ " !&! (r"*' " -#!
"$%1u'$*"$8 %*!#r $2 $#!&'r @@ #% !&' 2'1'r? #("$"#$ " !&! 0r$2
"-8' " 5&! !&! 2r"3' !&' *u!#-'r.
21
ost inf#uencing &actor
Price
$$%Brand 'mage
$$%
Picture
(ua#it"
6%
)esthetics
6%
)estheticsPrice
Brand 'mage
Picture (ua#it"
-
7/27/2019 Videocon Television and Lcd Report
22/133
@@ #% !&' 2'1'r? #("$"#$ " !&! ("*!ur' :u1"!/ " !&' ,$2-#! "$%1u'$*"$8
%*!#r %#r !&' *u!#-'r 5&"1' (ur*&"$8 !'1'3""#$
A8"$ @@ #% !&' 2'1'r? #("$"#$ " !&! #u$2 :u1"!/ " !&' !&"r2 -#!
"$%1u'$*"$8 %*!#r "$ *u!#-'r? (ur*&' 2'*""#$ -4"$8.
Thus, we can conclude that brand name of the company matters the most
for one set of customer customers and another set of customers are price
22
Second most in#uencing factor
Picture
(ua#it" $$%
sound 6% Price 25%
Brand
'mage 6%
)esthetics6%
sa#es
*eo*#e+s
o*inion13%
Aesthetics
Price
Brand Image
Picture Quality
sound
sales eole!s oinion
,hird most inf#uencing factor
)esthetics
1!% *rice
6%
sa#es *eo*#e+s
o*inion
6%
sound
$$% Picture
(ua#it"
25%
)esthetics
*rice
Picture (ua#it"
sound
sa#es *eo*#e+s o*inion
-
7/27/2019 Videocon Television and Lcd Report
23/133
sensitive. Picture quality and sound quality should be such that it can
attract the customer and enable him to purchase the television.
@9. #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&' 0'! *#$u-'r
(r#-#!"#$ #%%'r. R"8&! $#5 S-u$8 " 8"3"$8 Khulja Slim Slim Offer.
O$ (ur*&' #% S-u$8 F1! TV !&' *u!#-'r r' '$!"!1'2 !#
K&u11) 1"- 1"- #%%'r *r2. T&" *r2 $''2 !# 0' *r!*&'2
#%%. T&' #%%'r r' %r'' u(8r2' #r '! #% , B1#*40u!'r 'r"' DVD -#3"' T&' *u!#-'r & !# 0' 1u*4/ !# 8'! %r'' u(8r2'
#%%'r. I% !&' *u!#-'r 8'! !&" #%%'r !&'$ &' " ur'2 !# 8'! &"8& (r"*'2
T.V ! 1#5 (r"*'. F#r '-(1' *u!#-'r -/ 8'! u1!r 1"- %"! TV 0/
(ur*&"$8 "-(1' F1! T.V.
23
Best consumer *romotion
#g3-%
.ideocon
6%
onida
13%samsung
$3%
samsung
#g
.ideocon
onida
Best brand name
#g
62%
samsung
3-%
samsung
#g
-
7/27/2019 Videocon Television and Lcd Report
24/133
=,.> #% !&' 2'1'r? #("$"#$ " !&! L.G & 8#! !&' 0'! 0r$2 $-' "$
!&' -r4'! %#11#5'2 0/ S-u$8. A$2 !&!? 5&/ L.G ''- !# 0' !&'
&"8&'! '11"$8 0r$2.
#% !&' 2'1'r? #("$"#$ " !&! S-u$8 & !&' 0'! '!&'!"*. T&'
(('r$*' " u*& !&! "! *$ !!r*! *u!#-'r. T&' %"$"&"$8 !#u*& 8"3'$
0/ S-u$8 " 0'!!'r !&$ -#! #% !&' 0r$2.
2
Best )esthetics
samsung
5/%#g
25%
son"
6%
onida
6%b*#
6%
samsung
#g
son"
onida
b*#
ost e#iab#e
#g
6!%
b*#
6% samsung
25%
samsung
#g
b*#
-
7/27/2019 Videocon Television and Lcd Report
25/133
= #% !&' 2'1'r? #("$"#$ " !&! L.G " !&' -#! r'1"01' 0r$2.
W&'$ "! *#-' !# #u$2 :u1"!/ !&'$ 9 #% !&' 2'1'r? #("$"#$ " !&!
V"2'#*#$ & !&' 0'! #u$2 :u1"!/.
26
Best Sound
#g
6%
.ideocon3/%
son"
6%
onida
1!%
sansui
13%samsung
1!%
samsung
#g
.ideocon
son"
onida
sansui
Best L
#g
6%
.ideocon
1!%
b*#
1!%
samsung
56%
samsung
#g
.ideocon
b*#
-
7/27/2019 Videocon Television and Lcd Report
26/133
= #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&'- !&' 0'! N'!
L$2"$8 R!'. B'*u' #% !&" S-u$8 1'2 5&'$ "! *#-' !# &"8&'!
$u-0'r #% !#*4. S# "! " *1'r !&! 2'1'r !#*4 !&! 0r$2 5&"*& 8"3'
&"8&'! N'! 1$2"$8 R!'. L.G " $#! 8"3"$8 3'r/ 8##2 $'! 1$2"$8 r!' # "!
" ,$2 "$ !&' 1"! #% &"8&'! $u-0'r #% !#*4 '3'$ !u8& L.G " !&' &"8&'!
'11"$8 0r$2.
@9. #% !&' 2'1'r? #("$"#$ " !&! L.G " 8"3"$8 !&' 0'! %!'r 1' 'r3"*'
$2 !&" " #$' #% !&' r'#$ %#r "! &"8& 2'-$2.
2
Best after sa#e ser.ice
LG$$%
*hi#i*s
6%
son"
6%
onida
13%
BPL
6%
samsung
25%
samsung
LG
*hi#i*s
son"
onida
BPL
Best in sho* ad.ertisement
BPL
6%ieocon
25%
LG
3-%
samsung
31%
samsung
LG
ieocon
BPL
-
7/27/2019 Videocon Television and Lcd Report
27/133
I! ''- !&! !&'r' " !#u8& *#-('!"!"#$ 0'!5''$ L.G S-u$8 $2
V"2'#*#$ %#r 0r$2 3""0"1"!/ "$"2' !&' (. 9 #% !&' 2'1'r? #("$"#$ "
!&! L.G " 2#"$8 !&' 0'! "$ ( 0r$2"$8. A L.G " *'1'0r!"$8 "! 66 !&
$$"3'rr/ # "! " 2#"$8 -#r' "$ ( 0r$2"$8 !# !!r*! !&' *u!#-'r.
96 $2 , #% !&' 2'1'r? #("$"#$ " !&! S-u$8 $2 V"2'#*#$ " 2#"$8
!&' 0'! "$ ( 0r$2"$8 !# !!r*! !&' *u!#-'r.
> #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&'- !&' 0'! *&'-'.
S# S-u$8 " $#! #$1/ 8"3"$8 0'! *#$u-'r (r#-#!"#$ #%%'r 0u! 1# !&'
0'! !r2' (r#-#!"#$ #%%'r. B'*u' #% !&" S-u$8 " *!u11/ 2'1'r?
%3#r"!'. S-u$8? *&'-' " R.>> ((r#.
27
Best trade *romotiona# acti.it"
LG
25%
ieocon
13%
onida
6% BPL
6%
samsung
50%
samsung
LG
ieocon
onida
BPL
Best *icture 4ua#it"
LG
1!%
*hi#i*s
6%
onida
13%BPL
6%
samsung
56%
samsung
LG
*hi#i*s
onida
BPL
-
7/27/2019 Videocon Television and Lcd Report
28/133
= #% !&' 2'1'r? #("$"#$ " !&! S-u$8? ("*!ur' :u1"!/ " !&' 0'!
-#$8 11 !&' 0r$2.
!onclusion from above findin"s#
The most influencin" factor accordin" to dealers that influence the
customers while purchasin" the television is brand name and price. $.% is
havin" the best brand name and thus it is the hi"hest sellin" brand in
most of the outlets. &ndmost influencin" factor is picture quality and
Samsun" has the best picture quality followed by $.%.
So, it is clear that $.% and Samsun" are the mar'et leaders ri"ht now as
they are dominatin" the influencin" factors that influence the customers
while purchasin" television.
(t is also clear that dealers prefer that brand which is "ivin" them the best
net landin" rate and not the one which is havin" the best brand name.
Samsun" is "ivin" the best net landin" rate and also healthy trade
promotion offers and so dealers prefer Samsun". Samsun" "ives )s.*++
appro as dealer mar"in and schemes )s.&++. $.% has hi"h demand in
mar'et and the schemes "iven by $.% is )s.-++ appro and mar"in is
)s.++ appro. /fter sale service of Samsun" and $% is re"arded as best.
$% has introduced Toll 0ree number recently.
28
-
7/27/2019 Videocon Television and Lcd Report
29/133
DEALERS?S SATISFACTION WITH VIDEOCON TELEVISION
> #% !&' 2'1'r? #("$"#$ " !&! !&' 0r$2 $-' #% V"2'#*#$ " 8##2 $2
, #% !&' 2'1'r? #("$"#$ " !&! "!? )u! %"r.
29
000%
1000%
2000%
3000%
$000%
5000%
Poor &air Good er"
good
satisfaction ith brand name
Series1
000%
500%
1000%
1500%
2000%
2500%
3000%
3500%
$000%
Poor &air Good er"
good
Satisfaction ith )esthetics
Series1
-
7/27/2019 Videocon Television and Lcd Report
30/133
9.> $2 96., #% !&' 2'1'r? %''1 !&! !&' '!&'!"* #% V"2'#*#$ "
8##2 $2 3'r/ 8##2. S# !&' '!&'!"* r' 8##2 '$#u8& !# !!r*! !&'
*u!#-'r. S-u$8 & 0'! '!&'!"* # V"2'#*#$ *$ 5#r4 #$ !&".
9.> #% !&' 2'1'r? #("$"#$ " !&! V"2'#*#$ !'1'3""#$ " 8"3"$8 8##2
('r%#r-$*' 0u! 96., #% !&' 2'1'r %''1 !&! !&' ('r%#r-$*' " )u! %"r -
3
0%
10%
20%
30%
$0%
&air Good er"
good
ece##ent
Satisfaction 5ith *erformance
Series1
000%
500%
1000%
1500%
2000%
2500%
3000%
3500%
$000%
Poor &air Good er"
good
ece##ent
Satisfaction ith net #anding cost
Series1
-
7/27/2019 Videocon Television and Lcd Report
31/133
9.> #% !&' 2'1'r %''1 !&! !&' $'! 1$2"$8 r!' (r#3"2'2 0/ V"2'#*#$ "
8##2 0u! , #% !&' 2'1'r %''1 !&! !&' $'! 1$2"$8 r!' " )u! %"r.
9.> #% !&' 2'1'r #("$"#$ " !&! !&' *#$u-'r (r#-#!"#$ *!"3"!"' #%
V"2'#*#$ " 8##2 5&"1' 96., #% !&' 2'1'r? #("$"#$ " !&! !&' *#$u-'r
(r#-#!"#$ #%%'r " )u! %"r.
31
Satisfaction ith onsumer *romotion acti.ities
000% 1000% 2000% 3000% $000%
Poor
&air
Good
er" good
Series1
Satisfaction ith ad.ertisement
000% 1000
%
2000
%
3000
%
$000
%
5000
%
6000
%
Poor
&air
Good
er" good
7ce##ent
Series1
-
7/27/2019 Videocon Television and Lcd Report
32/133
=., #% !&' 2'1'r !&"$4 !&! !&' 23'r!"'-'$! #% V"2'#*#$ " 8##2
@9. #% !&' 2'1'r / !&! %!'r 1' 'r3"*' #% V"2'#*#$ " 8##2.
32
000%
1000%
2000%
3000%
$000%
5000%
Poor Good 7ce##ent
Satisfaction ith after sa#e ser.ice
Series1
000%
1000%
2000%3000%
$000%
5000%
Poor &air Good er"
good
7ce##ent
Satisfaction ith ,rade *romotiona# acti.ities
Series1
-
7/27/2019 Videocon Television and Lcd Report
33/133
> #% !&' 2'1'r? r' $#! 3'r/ -u*& !"%"'2 5"!& !&' !r2' (r#-#!"#$
*!"3"!/ #% V"2'#*#$. T&'/ / !&! !&' !r2' (r#-#!"#$ " )u! %"r.
=. #% !&' 2'1'r? #("$"#$ 0#u! 3"2'#*#$? ("*!ur' :u1"!/ " 8##2
33
000%
1000%
2000%
3000%
$000%
5000%
6000%
/000%
Poor &air Good er"
good
7ce##ent
Satisfaction ith *icture 4ua#it"
Series1
000%
1000%
2000%
3000%
$000%
5000%
Poor &air Good er"
good
7ce##ent
Satisfaction ith sound 4ua#it"
Series1
-
7/27/2019 Videocon Television and Lcd Report
34/133
> #% !&' 2'1'r !&"$4 !&! V"2'#*#$? #u$2 :u1"!/ " 8##2 0u! 9.>
#% !&' 2'1'r !&"$4 !&! V"2'#*#$? #u$2 :u1"!/ " 3'r/ 8##2.
@9. #% !&' 2'1'r !&"$4 !&! V"2'#*#$? "$ ( 0r$2"$8 " 8##2 0u!
, #% !&' 2'1'r !&"$4 !&! "! " (##r.
/t present 1 dealers in %uwahati are dealin" with 2ideocon television and the ratin"
"iven by them is hoverin" around & and 3 which means fair and "ood .The ratin" is
hoverin" around fair and "ood. 0ew dealers "ave ratin"s as very "ood and no one
"ave ecellent. This shows that dealers are satisfied with 2ideocon to some etent. So,
2ideocon needs to raise its bar and dominate the mar'et which ri"ht now is dominated
by Samsun" and $.%.
3
000% 1000% 2000% 3000% $000% 5000%
Poor
&air
Good
er" good
7ce##ent
Satisfaction ith 'n sho* ad.ertisement
Series1
-
7/27/2019 Videocon Television and Lcd Report
35/133
6., #% !&' 2'1'r !&"$4 !&! "$ ( 0r$2"$8 "$*r'' !&' 1'. T&'/
!&"$4 !&! "$ ( 0r$2"$8 "$*r'' !&' 3""0"1"!/ #% !&' 0r$2 "$ $ #u!1'!
5&"*& " *r#52'2 0/ -$/ 0r$2. S-u$8 $2 L.G r' &3"$8 !&' 0'! "$
( 0r$2"$8 %#11#5'2 0/ V"2'#*#$. T&" " 1# #$' #% !&' r'#$ %#r &"8&
1' #% S-u$8 $2 L.G "$ Gu5&!" -r4'!.
36
8oes 'n Sho* Branding 'ncreases Sa#es9
"es
-1%
no
1!%
"es
no
-
7/27/2019 Videocon Television and Lcd Report
36/133
rank of striking medias
0
2
"
#
$%0
%2
ne&s
ae
r t'
radio(m
ma
ga)ine
s
inte
rnet
hoa
rdin
gs
media
fre4uencies
ran* %ran* 2
ran* +
ran* "
ran* 5
ran* #
66 2'1'r !&"$4 !&! T.V " !&' 0'! -'2" %#r 23'r!""$8.
6> 2'1'r !&"$4 !&! $'5(('r " !&' ,$20'! -'2" %#r 23'r!""$8.
2'1'r !&"$4 !&! r2"$8 u12 0' !&' 9r20'! -'2" %#r 23'r!""$8.
2'1'r !&"$4 !&! r2"# %- u12 0' 9r20'! -'2" $2 = 2'1'r !&"$4
!&! "! u12 0' @!&0'! -'2".
I$!'r$'! $2 -8
-
7/27/2019 Videocon Television and Lcd Report
37/133
6 #% !&' 2'1'r 8"3' 6!(r'%'r'$*' !# $'! 1$2"$8 r!' 0'%#r' 0u/"$8
!'1'3""#$ %r#- *#-($/. O$1/ 9 #% !&' 2'1'r 8"3' 6!(r'%'r'$*' !#
0r$2 $-'. T&" !&! 0r$2 $-' #% *#-($/ 2#' $#! -!!'r !&'
-#! %#r !&' 2'1'r. I% !&' *#-($/ 8"3' 8##2 $'! 1$2"$8 r!' !&'$ -#!
#% !&' 2'1'r r' r'2/ !# !#*4 !&! 0r$2.
#% !&' 2'1'r '('*! 0'!!'r *&'-' %r#- *#-($/. D'1'r '('*!
"$*r'' "$ *&'-' 0/ , !# 9 #$ MRP.
D'1'r 1# '('*! !# 8'! %r'' !'1'3""#$ #r r'%r"8'r!#r "$*' #% 0u14
(ur*&'.
D'1'r '('*! %r'' !#ur (*48' !# %#r'"8$ *#u$!r"' "$*' #% &u8' 1'
37
,rade *romotiona# acti.it" e*ected b" 8ea#ers
&ree goods6%
ash
discount
6%
Schemes
--%
Schemes
&ree goods
ash discount
-
7/27/2019 Videocon Television and Lcd Report
38/133
.> #% !&' 2'1'r / !&! !&'"r !#*4 r':u"r'-'$! %#r- V"2'#*#$ r'
-'! "$ !"-' 0u! r'-"$"$8 2'1'r / !&! !&'"r !#*4 r':u"r'-'$! r' $#!
-'! "$ !"-'.
.> #% !&' 2'1'r / !&! !&'r' & 0''$ *#-(1"$ %r#- V"2'#*#$
*u!#-'r
38
)re Stock e4uirements et 'n ,ime9
o
13%
:es
-/%
:es
o
)n" com*#ains ti## no from ideocon
customers9
:es
-/%
o
13%
:es
o
8oes ideocon es*onds (uick#"9
:es
!3%
o
/%
:es
o
-
7/27/2019 Videocon Television and Lcd Report
39/133
9 #% !&' 2'1'r / !&! V"2'#*#$ r'(#$2 :u"*41/ !# *u!#-'r?
*#-(1"$
CROSS TABULATIONS+
ALL THE CHI; SUARED TEST HAS BEEN CARRIED AT >
CONFIDENCE LEVELQ
F#r %"$2"$8 #u! 5&'!&'r !&'r' " *&$8' "$ *#$u-'r 0'&3"#r "$ 2"%%'r'$! r'
2'%"$'2 0/ -' "$ !&' $1/" I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur'
!'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! 2"%%'r'$*' 0'!5''$
*u!#-'r #% 2"%%'r'$! r' $2 !&'"r -#! "$%1u'$*"$8 %*!#r 5&"1' (ur*&"$8
!'1'3""#$.
Chi-Square Tests
,alue d( Asym. Sig.
2-sided
Pearson /hi- 22.#2 %2 .0+%
39
-
7/27/2019 Videocon Television and Lcd Report
40/133
S1uare
T&' -11 31u' .>967 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! 2"%%'r'$*' 0'!5''$ *u!#-'r #% 2"%%'r'$! r' $2 !&'"r -#!
"$%1u'$*"$8 %*!#r 5&"1' (ur*&"$8 !'1'3""#$.
Symmetric Measures
,alue Aro.
Sig.
/ontingency
/oe((icient
.7#5 .0+%
C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>96 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' 2"%%'r'$*' 0'!5''$
2"%%'r'$! r' #% *u!#-'r $2 !&' -#! "$%1u'$*"$8 %*!#r %#r !&'- 5&"1'
(ur*&"$8 !'1'3""#$.
-
7/27/2019 Videocon Television and Lcd Report
41/133
consumer beha.iour
0
%
2
+
"
5
#
area % area 2 area + area " area 5
area of dea#ers
mostinf#uencingfactor5h
i#e
*urchasing,3
aesthetics
rice
3rand image
icture 1uality
Ar' 6 "$*1u2' 2'1'r #% P1!$ 0
-
7/27/2019 Videocon Television and Lcd Report
42/133
"8$"%"*$*' r'1!"#$&"( 0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2
$2 &"8&'! $u-0'r #% 1' #% (r!"*u1r 0r$2.
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-
sided
Pearson /hi-
S1uare
2+."" .00"
T&' -11 31u' .>>@7 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2 4'(!
0/ 2'1'r $2 &"8&'! $u-0'r #% 1' #% !&! (r!"*u1r 0r$2.
S"mmetric %easures
,alue Aro. Sig.
/ontingency
/oe((icient
.77" .00"
C#$!"$8'$*/ *#'%%"*"'$! " .@ 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2 " !r#$8 $2 ((r#"-!'
"8$"%"*$*' " .>>@ # 5"!& &"8& *#$%"2'$*' 1'3'1 5' *$ / !&! !&' r'1!"#$&"(
0'!5''$ !&' 3r"01' !ru'.
T&' -"$ #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"(
0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2 4'(! "$ (r!"*u1r #u!1'!
$2 &"8&'! $u-0'r #% 1' #% (r!"*u1r 0r$2 "$ !&! #u!1'!.
2
-
7/27/2019 Videocon Television and Lcd Report
43/133
highest number of stock and highest number of
sa#e
0
%
2
+
"
5
#
samsung 4. onida BP4
highest number of stock
sa#eatdea#er+sout#et
samsung
4.
'ideocon
BP4
I! *$ 0' "$!'r(r'!'2 %r#- !&' 0r 2"8r- !&! 2'1'r & S-u$8
!&'"r &"8&'! $u-0'r #% !#*4 $2 2'1'r #u! #% & S-u$8 !&'"r
&"8&'! '11"$8 0r$2.
A8"$ @ 2'1'r &3' L.G !&'"r &"8&'! $u-0'r #% !#*4 $2 9 2'1'r #u!
#% @ & L.G !&'"r &"8&'! '11"$8 0r$2.
O$1/ 6 2'1'r & BPL !&'"r &"8&'! $u-0'r #% !#*4 $2 &"8& '11"$8
0r$2 "$ !&! #u!1'! " 1# BPL.
T&'r' " $ '*'(!"#$ "$ , 2'1'r? #u!1'!. B#!& !&' 2'1'r &3' O$"2 !&'"r
&"8&'! $u-0'r #% !#*4 0u! &"8&'! '11"$8 0r$2 r' L.G $2 V"2'#*#$-
F#r %"$2"$8 #u! 5&'!&'r !&' 2'1'r !#*4 !&! 0r$2 !&' -#! 5&"*& (r#3"2'&"8&'! N.L.C I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11
&/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ !&' &"8&'!
$u-0'r #% !#*4 4'(! 0/ 2'1'r $2 !&' N'! 1$2"$8 r!' (r#3"2'2 0/ !&! 0r$2.
3
-
7/27/2019 Videocon Television and Lcd Report
44/133
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-
sided
Pearson
/hi-S1uare
2%.+++ .0%%
T&' -11 31u' .>667 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ !&' &"8&'! $u-0'r #% !#*4 4'(! #% (r!"*u1r
0r$2 $2 $'! 1$2"$8 r!' (r#3"2'2 0/ !&! 0r$2
S"mmetric %easures
,alue Aro.
Sig./ontingency
/oe((icient
.75# .0%%
C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>66 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
T&' -"$ #0)'*!"3' #% (r'(r"$8 !&' %#11#5"$8 0r 2"8r- " !# !&! -#! #%
!&' 2'1'r !#*4 !&! 0r$2 5&"*& 8"3' !&' 0'! N'! 1$2"$8 r!' "$!'2 #%
!#*4"$8 !&! 0r$2 5&"*& & &"8& 2'-$2. T&' $'! (r'%'r'$*' " 8"3'$ !# !&'
0r$2 5&"*& & 8#! &"8& 2'-$2.
-
7/27/2019 Videocon Television and Lcd Report
45/133
highest number of stock and highest L
0
%
2
+
"
5
#
7$
%0
samsung 4. onida BP4
highest number of stock
13L32
samsung
4.
'ideocon
BP4
2'1'r #u! #% 6= 2'1'r ur3'/'2 & S-u$8 &"8&'! $u-0'r #% !#*4
$2 11 !&' 2'1'r r' #% !&' #("$"#$ !&! S-u$8 8"3' !&'- !&' 0'! $'!
1$2"$8 r!'.
@ 2'1'r & L.G !&'"r &"8&'! $u-0'r #% !#*4 0u! #$1/ "$ 6 #u!1'! L.G "
8"3"$8 !&' 0'! $'! 1$2"$8 r!'. E3'$ !&'$ L.G " !#*4 !&' -#! 0'*u' #%
&"8& *u!#-'r 2'-$2. , 2'1'r &3' O$"2 !&'"r &"8&'! $u-0'r #% !#*4 0u! $'! 1$2"$8 r!' "
0'! 8"3'$ 0/ V"2'#*#$ $2 BPL.
6 2'1'r & BPL !&'"r &"8&'! $u-0'r #% !#*4 $2 BPL 8"3' !&'$ !&'
0'! N'! 1$2"$8 r!'.
Fr#- !&" 5' *$ *#$*1u2' !&! -#! #% !&' 2'1'r #(! %#r !&! 0r$2 5&"*& 8"3'
!&'- !&' 0'! $'! 1$2"$8 r!'.
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' #% 8##2*#$u-'r (r#-#!"#$ *!"3"!"' *#$2u*!'2 0/ !&! 0r$2 I 2"2 *r# !0u1!"#$
$2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 *#$u-'r
(r#-#!"#$ *!"3"!/ 8"3'$ 0/ !&! 0r$2.
6
-
7/27/2019 Videocon Television and Lcd Report
46/133
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-sided
Pearson /hi-
S1uare
%7.52" .0"%
T&' -11 31u' .>@67 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( &"8& 1' #% (r!"*u1r 0r$2 $2 *#$u-'r (r#-#!"#$
*!"3"!/ 8"3'$ 0/ !&! 0r$2.
S"mmetric %easures
,alue Aro. Sig.
/ontingenc
y/oe((icient
.72+ .0"%
C#$!"$8'$*/ *#'%%"*"'$! " .,9 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>@6 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
T&' #0)'*!"3' #% (r'(r"$8 !&' %#11#5"$8 0r 2"8r- " !# !&' r'1!"#$&"(
0'!5''$ &"8&'! 1' #% (r!"*u1r 0r$2 $2 &"8&'! *#$u-'r (r#-#!"#$ #%%'r
8"3'$ 0/ !&! 0r$2.
-
7/27/2019 Videocon Television and Lcd Report
47/133
highest number of sa#e and highest consumer
*romotion
0
%
2
+
"
5
#
samsung 4. 'ideocon BP4
highest number of sa#e
dea#er+so*inionabout
consumer*romotio
n
samsung
4.
'ideocon
onida
2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2
S-u$8 8"3' 0'! *#$u-'r (r#-#!"#$ #%%'r.
2'1'r / !&! L.G " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2
2'1'r r' #% !&' #("$"#$ !&! L.G 8"3' !&' 0'! *#$u-'r (r#-#!"#$
#%%'r.
BPL " !&' &"8&'! '11"$8 0r$2 "$ #$' #u!1'! $2 BPL 8"3' 8##2 *#$u-'r
(r#-#!"#$ #%%'r **#r2"$8 !# !&! 2'1'r.
I$ , #u!1'! V"2'#*#$ " &"8&'! '11"$8 0r$2 1!u8& S-u$8 $2 L.G "
8"3"$8 !&' 0'! *#$u-'r (r#-#!"#$
T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& 8"3' 8##2 *#$u-'r (r#-#!"#$
#%%'r " r'*#r2"$8 &"8& 1' !##.
7
-
7/27/2019 Videocon Television and Lcd Report
48/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' #% '*'11'$!0r$2 $-' '$)#/'2 "$ !&' -r4'! I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";
:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"(
0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '*'11'$! 0r$2 $-' '$)#/'2 0/ "! "$
!&' -r4'!
2hi;S4uare ,ests
,alue d( Asym.
Sig. 2-
sided
Pearson /hi-
S1uare
%+.$#7 + .00+
T&' -11 31u' .>>97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '*'11'$! 0r$2
$-' '$)#/'2 0/ !&! (r!"*u1r 0r$2 "$ !&' -r4'!.
S"mmetric %easures
,alue Aro. Sig.
/ontingency
/oe((icient
.#$% .00+
C#$!"$8'$*/ *#'%%"*"'$! " .=6 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>9 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
8
-
7/27/2019 Videocon Television and Lcd Report
49/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' 0r$2 $-' '$)#/'2 0/ !&! 0r$2 "$ !&'
-r4'!.
highest sa#e and best brand name
0
%
2
+
"
5
#
7
$
samsung 4. 'ideocon BP4
highest sa#e
dea
#er+so*inionabout
brandname
samsung
4.
2'1'r r' #% !&' #("$"#$ !&! S-u$8 " &"8&'! '11"$8 0r$2 "$ !&'"r
#u!1'! $2 !&'/ !&"$4 !&! S-u$8 '$)#/ !&' 0'! 0r$2 $-' "$ !&'
-r4'!.
2'1'r r' #% !&' #("$"#$ !&! L.G " !&' &"8&'! '11"$8 0r$2 "$ !&'"r
#u!1'! $2 L.G " !&' 0'! 0r$2 **#r2"$8 !# !&'-.
T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& & -2' $ "-(*! "$ *u!#-'r?
-"$2 & &"8& 2'-$2. Cu!#-'r r' 0r$2 *#$*"#u.
9
-
7/27/2019 Videocon Television and Lcd Report
50/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# '!&'!"* #%!&! 0r$2 I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11
&/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #%
(r!"*u1r 0r$2 $2 '!&'!"* #% !&! 0r$2
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-
sided
Pearson /hi-
S1uare
22.27$ %2 .0+5
T&' -11 31u' .>97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '!&'!"* #%
!&! 0r$2.
S"mmetric %easures
,alue Aro. Sig.
/ontingency
/oe((icient
.7#+ .0+5
C#$!"$8'$*/ *#'%%"*"'$! " .=9 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>9 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
6
-
7/27/2019 Videocon Television and Lcd Report
51/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.
high sa#e of a brand and aestheitics of that brand
0
%
2
+
"
5
#
samsung 4. 'ideocon BP4
highest se##ing brands
dea#er+so*inionabout
aesthetics
samsung
4.
sony
onida
3l
A8"$ 2'1'r r' #% !&' 3"'5 !&! #$' #% !&' r'#$ %#r S-u$8? &"8&
1' " 0'*u' #% "! '!&'!"*. T&' !'1'3""#$ " u*& !&! "! *$ !!r*!
*u!#-'r.
A8"$ L.G " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! $2 9 2'1'r r' #% !&'
3"'5 !&! L.G? '!&'!"* r' !&' 0'!. A1!u8& !&'/ / !&! S-u$8 "
':u11/ 8##2.
A8"$ !&' 2'1'r 5 / !&! BPL " !&' &"8&'! '11"$8 0r$2 1# / !&!
"! & 8#! !&' 0'! '!&'!"*.
T&u 5' *$ *#$*1u2' !&! '!&'!"* (1/ -)#r r#1' "$ *u!#-'r -"$2
5&"1' (ur*&"$8 !'1'3""#$. S-u$8 ''- !# &3' !&' 0'! '!&'!"* $2
1# & &"8& 2'-$2.
61
-
7/27/2019 Videocon Television and Lcd Report
52/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' "! " r'1"01' I2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2
" !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2
$2 r'1"0"1"!/ 5"!& 0r$2
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-
sided
Pearson /hi-
S1uare
20.#$2 # .002
T&' -11 31u' .>>,7 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' ""8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 r'1"0"1"!/ 5"!&
!&! 0r$2.
S"mmetric %easures
,alue Aro. Sig.
/ontingency
/oe((icient
.75% .002
C#$!"$8'$*/ *#'%%"*"'$! " .6 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>, "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
62
-
7/27/2019 Videocon Television and Lcd Report
53/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.
high sa#e and re#iabi#t"
0
%
2
+
"
5
#
7
$
samsung 4. 'ideocon BP4
highest se##ing brands
dea#e
r+so*inionabout
reiabi#t" samsung
4.
3l
2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2 9
2'1'r / !&! S-u$8 " -#! r'1"01' $2 " #$' #% !&' %*!#r %#r "!
&"8& 2'-$2.
A8"$ "$ #u!1'! L.G " !&' &"8&'! '11"$8 0r$2 $2 2'1'r r' #% !&'
3"'5 !&! L.G " !&' -#! r'1"01' 0r$2 $2 !&!? 5&/ *u!#-'r 2'-$2
L.G.
A8"$ BPL " &"8&'! '11"$8 0r$2 **#r2"$8 !# #$' 2'1'r $2 !&' 2'1'r "
#% !&' 3"'5 !&! BPL " -#! r'1"01'.
T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& " -#! r'1"01' & &"8& 2'-$2.
63
-
7/27/2019 Videocon Television and Lcd Report
54/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# %3#r01' $'!1$2"$8 *#! (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r I 2"2 *r# !0u1!"#$ $2
*#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 $'! 1$2"$8
r!' (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r
2hi;S4uare ,ests
,alue d( Asym.
Sig. 2-
sided
Pearson /hi-
S1uare
%7.77$ .0+$
T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 $'! 1$2"$8 *#!
(r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r.
S"mmetric %easures
,alu
e
Aro. Sig.
/ontingency
/oe((icient
.725 .0+$
C#$!"$8'$*/ *#'%%"*"'$! " ., 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>9 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
6
-
7/27/2019 Videocon Television and Lcd Report
55/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.
high sa#e and net #anding rate
0
%
2
+
"
5
#
samsung 4. 'ideocon BP4
high se##ing brands
dea#er+so*inionaboutnet
#an
dingrate samsung
4.
'ideocon
3l
I! " 3'r/ *1'r %r#- !&' 0r 2"8r- !&! !&' 0r$2 5&"*& 8"3' !&' 0'! $'!
1$2"$8 r!' & &"8& 1'. D'1'r 15/ !r/ !# 1' !&! 0r$2 5&"*& 8"3' !&'- &'1!&/ $'! 1$2"$8 r!'.
2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2
S-u$8 8"3' !&'- !&' 0'! $'! 1$2"$8 r!'.
V"2'#*#$ " !&' &"8&'! '11"$8 0r$2 "$ , #u!1'! $2 V"2'#*#$ 8"3' 0'! $'!
1$2"$8 r!'.
BPL " !&' &"8&'! '11"$8 0r$2 "$ #$' #u!1'! $2 BPL 8"3' !&' 0'! $'!
1$2"$8 r!' !# !&! 2'1'r
A1!u8& L.G " $#! 8"3"$8 &'1!&/ $'! 1$2"$8 r!' 0u! '3'$ !&'$ "! " !&'
&"8&'! '11"$8 0r$2. I! " 0'*u' L.G & !&' 0'! 0r$2 $-' "$ !&'
-r4'!.
66
-
7/27/2019 Videocon Television and Lcd Report
56/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 1# 0'*u' #% %!'r1' 'r3"*' (r#3"2'2 0/ "! I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!.
T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$
&"8& 1' #% (r!"*u1r 0r$2 $2 %!'r 1' 'r3"*' (r#3"2'2 0/ !&! 0r$2
2hi;S4uare ,ests
,alue d( Asym.
Sig. 2-
sided
Pearson /hi-
S1uare
2".#7% %5 .055
T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 %!'r 1'
'r3"*' #% !&! 0r$2.
S"mmetric %easures
,alue Aro. Sig./ontingency
/oe((icient
.77 .055
C#$!"$8'$*/ *#'%%"*"'$! " . 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .> "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
6
-
7/27/2019 Videocon Television and Lcd Report
57/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' %!'r 1' 'r3"*' #% !&! 0r$2.
high sa#e and after sa#e ser.ice
0
0.5
%
%.5
2
2.5
+
+.5
samsung 4. 'ideocon BP4
highest se##ing brand
dea#er+so*inionaboutafter
sa#eser.ice
samsung
4.
hilis
sony
onida
3l
9 2'1'r r' #% !&' 3"'5 !&! S-u$8 8"3' !&' 0'! %!'r 1' 'r3"*' $2
!&! 5&/ "! & &"8& 2'-$2.
A8"$ 9 2'1'r r' #% !&' 3"'5 !&! L.G 8"3' !&' 0'! %!'r 1' 'r3"*' $2
!&!? 5&/ "! & &"8& 2'-$2.
O$' 2'1'r " #% !&' 3"'5 !&! BPL 8"3' !&' 0'! %!'r 1' 'r3"*' $2 !&!?
5&/ "! " &"8& '11"$8 0r$2 "$ &" #u!1'!.
67
-
7/27/2019 Videocon Television and Lcd Report
58/133
F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# %3#r01'!r2' (r#-#!"#$ *!"3"!/ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r I 2"2 *r#
!0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&!
!&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2
!r2' (r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r
2hi;S4uare ,ests
,alue d( Asym. Sig. 2-
sided
Pearson /hi-
S1uare
27.000 %2 .00$
T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 !r2'
(r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r.
S"mmetric %easures
,alue Aro. Sig.
/ontingency
/oe((icient
.72 .00$
C#$!"$8'$*/ *#'%%"*"'$! " ., 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>> "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
68
-
7/27/2019 Videocon Television and Lcd Report
59/133
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$
&"8&'! 1' #% (r!"*u1r 0r$2 $2 !r2' (r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !#
!&' 2'1'r.
high sa#e and trade *romotion
0
%
2
+
"
5
#
samsung 4. 'ideocon BP4
high se##ing brands
dea#er+so*
inionabouttrade
*romotion
samsung
4.
'ideocon
onida3l
S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! #u! #% !&' 6= #u!1'!
ur3'/'2 $2 S-u$8 8"3' !&' 0'! !r2' (r#-#!"#$ "$ 11 !' #u!1'!.
L.G " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! #u! #% !&' 6= #u!1'! ur3'/'2
$2 L.G 8"3' !&' 0'! !r2' (r#-#!"#$ #%%'r !# @ 2'1'r #u! #% 2'1'r.
V"2'#*#$ " !&' &"8&'! '11"$8 0r$2 "$ , #u!1'! $2 "$ 6 #u!1'! "! 8"3' 0'!
!r2' (r#-#!"#$ #%%'r.
BPL " !&' &"8&'! '11"$8 0r$2 "$ 6 #u!1'! $2 BPL 8"3' !&' 0'! !r2'
(r#-#!"#$ #%%'r "$ !&! #u!1'!.
T&u 5' *$ *#$*1u2' !&! !r2' (r#-#!"#$ (1/ 3'r/ "-(#r!$! r#1' "$ !&' 1'
#% !&' (r#2u*!.
W&"1' !u2/"$8 !&' *#$u-'r 0'&3"#r I $#!"*'2 !&! *u!#-'r #%!'$ !4' 23"*'
#% !&' 1' -$ "$ !&' (. T&' *u!#-'r 4 !&' 1' -$ 0#u! !&' '%%"*"'$*/
#% !&' (r#2u*!. T&' 1' -$ 3'r/ 5"'1/ !r"' !# '11 !&! 0r$2 5&"*& 8"3' !&'-
0'! !r2' (r#-#!"#$1 #%%'r. M#! #% !&' 2'1'r (r'%'r !# '11 !&! 0r$2 5&"*&
69
-
7/27/2019 Videocon Television and Lcd Report
60/133
8"3' !&'- (r#%"!. I! " '3"2'$! %r#- !&' 0r 2"8r- !&! &"8& 1' #% 0r$2 "
r'1!'2 !# !r2' (r#-#!"#$1 #%%'r 8"3'$ 0/ !&! 0r$2.
ANOVA67 M/ $'! !'( " !# %"$2 #u! !&' !"%*!"#$ 1'3'1 #% !&' 2'1'r #% 2"%%'r'$! r'
#$ 2"%%'r'$! !!r"0u!' #% V"2'#*#$ !'1'3""#$. F#r !&" (ur(#' I *#$2u*!'2 #$';5/
ANOVA 5"!& r' #% 2'1'r %*!#r $2 2'('$2'$! 3r"01' 0'"$8 !&'
!"%*!"#$ #% !&' 3r"#u 2'1'r 5"!& !&' !!r"0u!'. I &2 u-'2 '! #% 66 $u11
&/(#!&'' %#r *#$2u*!"$8 !&' !'!.
T&' "8$"%"*$*' 1'3'1 u-'2 0/ -' " > #r >.6>. I% !&' 31u' "$ S"8. *#1u-$"$ ANOVA !01' " 1' !&$ .6> "! (r#3' !&! ! > *#$%"2'$*' 1'3'1 !&' 3r"!"#$
"$ "$2'('$2'$! 3r"01' " 01' !# *u' "8$"%"*$! 3r"!"#$ " 2'('$2'$! 3r"01'.
T&' !'! r'3'1 !&! !&'r' " $# "8$"%"*$! 2"%%'r'$*' 0'!5''$ 2"%%'r'$! r' #%
2'1'r $2 !&' r!"$8 8"3'$ 0/ !&'- #$ '!&'!"* 23'r!"'-'$! $2 #u$2
:u1"!/ $2 %!'r 1' 'r3"*'.
Bu! 5"!& &"8& *#$%"2'$*' 1'3'1 5' *$ *#$*1u2' !&! !&'r' " "8$"%"*$! 1'3'1 #%
2"%%'r'$*' 0'!5''$ !&' 2"%%'r'$! r' #% 2'1'r $2 r!"$8 8"3'$ 0/ !&'- #$
!"%*!"#$ r'8r2"$8 0r$2 $-' ('r%#r-$*' $'! 1$2"$8 r!' *#$u-'r
(r#-#!"#$ *!"3"!"' !r2' (r#-#!"#$ ("*!ur' :u1"!/ $2 "$ ( 23'r!"'-'$!-
The Sig. column below reveals the significance level.
)1
-
7/27/2019 Videocon Television and Lcd Report
61/133
satis(action &ith ad'ertisement .+55
satis(action &ith trade romotion .0#
satis(action &ith a(ter sales ser'ice .57%
satis(action &ith icture 1uality .05
satis(action &ith sound .%#$
satis(action &ith in sho ad .02%
,he fo##o5ing tab#e 5i## gi.e the mean .a#ues gi.en b" different areas of dea#ers=
8escri*ti.e
Mean
6A4R8S 9AM
satis(action &ith
3rand name
B: galay: tarang: 'i*ram sales: 3harali 3rothers8
an3a)ar.
2
ra;:rhino:uhonic:ecellent:city:sunshine:rong
ghor:3am3ino
+.%25
Bharali 3rothers chandmari 2
man;u "
rhino "
-
7/27/2019 Videocon Television and Lcd Report
62/133
rhino +
-
7/27/2019 Videocon Television and Lcd Report
63/133
sound
ra;:rhino:uhonic:ecellent:city:sunshine:rong
ghor:3am3ino
2.$75
3harali chandmari "
man;u "
rhino "
-
7/27/2019 Videocon Television and Lcd Report
64/133
5&"*& -'$ 3'r/ 8##2. B&r1" 0r#!&'r *&$2-r" 5&"*& " r' 9 "$ -/ $1/"
" 1# $#! 3'r/ -u*& !"%"'2 5"!& V"2'#*#$ 5' *$ '' !&' r!"$8 8"3'$ 0/ !&'-
"$ -'$ *#1u-$. T&u 5' *$ *#$*1u2' !&! r' 6 $2 r' 9 r' $#! 3'r/ -u*&
!"%"'2.
INTRODUCTION TO FACTOR ANALYSIS
F*!#r $1/" " u'%u1 -'! #% r'2u*"$8 2! *#-(1'"!/ 0/ r'2u*"$8 !&'
$u-0'r #% 3r"01' 0'"$8 !u2"'2. T&" $1/" &'1( "$ 4$#5"$8 5&! '*!1/
-4' *u!#-'r !# 0u/ !'1'3""#$. T&" $1/" &'1( "$ 4$#5"$8 !&' u$2'r1/"$8
"8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur. F*!#r $1/" " '! #% !'*&$":u'
5&"*& 0/ $1/
-
7/27/2019 Videocon Television and Lcd Report
65/133
F#11#5"$8 r' !&' u$2'r1/"$8 "8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur 5&"1'(ur*&"$8 !'1'3""#$+
F'!ur' '$"!"3'
C#$*'r$'2 0#u! 1#$8'3"!/
Br$2 *#$*"#u
A!!r*!"3' 1##4 #% !&' !'1'3""#$
T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2
0'1#5 "$ 2'!"1+
I &3' %*!#r "$ -/ !u2/. T&'/ r' '!&'!"* (r"*' 0r$2 "-8' r'1"0"1"!/
22'2 %'!ur' ("*!ur' :u1"!/ #u$2 %!'r 1' 'r3"*' 1' ('#(1'? #("$"#$.
T&' #0)'*!"3' #% 2#"$8 %*!#r $1/" " !# %"$2 u$2'r1/"$8 %*!#r 5&"*& 5#u12 0'
%'5'r !&$ "$ $u-0'r 0u! 5#u12 0' 1"$'r *#-0"$!"#$ #% #-' #% !&' #r"8"$1
3r"01'.
F*!#r $1/" #$ !&' %*!#r u$2'r !u2/ r'u1!'2 "$ %#11#5"$8 #u!(u! 4
Final statistics=
,aria3le /ommunality Initial
igen
'alues
aesthetics .77 (act
or
-
7/27/2019 Videocon Television and Lcd Report
66/133
ser'ice .%2
sales eole
oinion
.$$"
Factor Matrix
(actor% >actor 2 >actor + >actor "
aesthetics -.2 .%27 -.272 .$+
rice -.#" -$.%5-
02
.### -.%%0
3rand name .2+# -.575 -.#+$ -.+7
relia3ility .2$$ -.7%$ .52+ .%0$
added
(eatures
.$$ -.%$ -.%"+ .%+#
icture .0% .%7 .%2 -.05-02
sound .77+ .5++ .%$0 "."5+-02
ser'ice -.%25 .0" -7.0"7-02 -.27%
sales
eole8s
oinion
-.0$ -2.5$"-
02
-.%75 -.%#
Rotated Factor Matrix
(actor% (actor2 (actor+ >actor "
aesthetics -.%"7 -+.5#%-
02
-.+-02 -.72
rice -.5" .205 -.#5 .2"%
3rand
name
-.2%7-02 .20% .%2 .2+5
relia3ility .%# .$ -.%%2 .%$2
added
(eatures
.7$7 .20 ."2" -+.25#-02
icture .%% %.2#-02 +.5#-02 .25"
sound .0" -.2# -.%"# #.5"0-02
ser'ice 7.7""-02 -.07 -.2#+ .%20
sales
eole8s
oinion
-.%% -.225 -#.+"#-02 -%.$25-02
I$!'r(r'!!"#$ #% #u!(u!+
-
7/27/2019 Videocon Television and Lcd Report
67/133
67 I$ F"$1 !!"!"* !01' 5' %"$2 *#1u-$ $-'2 C#--u$1"!/. F"$1 !!"!"*
!01' !'11 u !&! %!'r @ %*!#r 5'r' '!r*!'2 $2 r'!"$'2 !&' *#--u$1"!/ " .
%#r '!&'!"* .= %#r (r"*' $2 # #$. T&" -'$ !&! . #r . #% !&'
3r"$*' "$%#r-!"#$ *#$!'$!7 #% 3r"01' 6 ".'. A'!&'!"* " *(!ur'2 0/ #ur @
'!r*!'2 %*!#r !#8'!&'r $2 # #$.
,7 T&' %"r! !'( "$ "$!'r(r'!"$8 !&' #u!(u! " !# 1##4 ! !&' %*!#r '!r*!'2 !&'"r
E"8'$ 31u' $2 !&' *u-u1!"3' ('r*'$!8' #% 3r"$*' !01'; %"$1 !!"!"*7. W'
'' %r#- !&' *u-u1!"3' ('r*'$!8' *#1u-$ !&! !&' !&r'' %*!#r '!r*!'2
!#8'!&'r **#u$! %#r >., #% !&' !#!1 3r"$*' "$%#r-!"#$ *#$!"$'2 "$ !&'
#r"8"$1 3r"01'7. T&" " (r'!!/ 8##2 0r8"$ 0'*u' 5' r' 01' !#
'*#$#-"' #$ !&' $u-0'r #% 3r"01' %r#- "! " r'2u*'2 !# @ u$2'r1/"$8
%*!#r7. W&"1' 5' 1#! #$1/ #% !&' "$%#r-!"#$ *#$!'$! >., " r'!"$'2 0/
!&' 9 %*!#r '!r*!'2 #u! #% !&' #r"8"$1 3r"01'.7
N#5 !&' '*#$2 !4 5&"*& %#11#5 " !&! #% "$!'r(r'!"$8 5&! !&'' @ '!r*!'2
%*!#r r'(r''$!. T&" 5' *$ **#-(1"& 0/ 1##4"$8 ! F*!#r -!r" $2 R#!!'2
%*!#r -!r" !01'.
97 L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r 6 *#1u-$
3r"01' 3"@. T&" u88'! !&! %*!#r 6 " *#-0"$!"#$ #% !&'' 9 #r"8"$1 3r"01'.
F*!#r -!r" !01' 1# u88'! "-"1r 8r#u("$8. T&'r'%#r' !&'r' " $# (r#01'- "$
"$!'r(r'!"$8 !&! %*!#r 6 " *#-0"$!"#$ #% A22'2 %'!ur' P"*!ur' :u1"!/ $2
S#u$2 :u1"!/.
A! !&" (#"$! !&' !4 " !# %"$2 #u! u"!01' (&r' 5&"*& *(!ur' !&' ''$*' #%
#r"8"$1 3r"01' 5&"*& *#$!"$u' !# %#r- u$2'r1/"$8 *#$*'(! #r %*!#r. I$ !&" *'
%*!#r 6 *#u12 0' $-' F'!ur' '$"!"3' #r :u1"!/ (r#2u*!.
@7 L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r , *#1u-$
3r"01' $-'1/ R'1"0"1"!/ &3' &"8& 1#2"$8 #% .. Bu! "% 5' 1##4 ! F*!#r
7
-
7/27/2019 Videocon Television and Lcd Report
68/133
-!r" !01' 1"8&!1/ 2"%%'r'$! ("*!ur' '-'r8'. H'r' 3r"01' $-'1/ %!'r 1'
'r3"*' 1# & &"8& 1#2"$8 #% .>@ #$ %*!#r , *#1u-$. T&u 0#!& %!'r 1'
'r3"*' $2 r'1"0"1"!/ r' !4'$ !#8'!&'r. N#5 5' -/ *#-0"$' !&'' 3r"01'
"$!# %*!#r *11'2Tru! #r Gur$!'' #r L#$8'3"!/
#r $/ #!&'r
"-"1r 5#r2 #r (&r' 5&"*& *(!ur' !&' ''$*' #% !&'' !5# 3r"01'.
7 F#r "$!'r(r'!"$8 %*!#r 9 5' 1##4 ! !&' *#1u-$ 10'1'2 %*!#r 9 "$ R#!!'2
-!r" !01' $2 F*!#r -!r" !01'. W' %"$2 #$1/ #$' 3r"01' ".'. Br$2 $-'
&3"$8 &"8& 1#2"$8 #% .6, "$ R#!!'2 %*!#r -!r" !01'. T&u (&r' %#r !&"
3r"01' *$ 0' 0r$2 *#$*"#u.
=7 F#r "$!'r(r'!"$8 %*!#r @ 5' 1##4 ! !&' *#1u-$ 10'1'2 %*!#r @ "$ R#!!'2
-!r" !01' $2 F*!#r -!r" !01'. W' %"$2 #$' 3r"01' ".'. A'!&'!"* &3"$8
&"8& 1#2"$8 #% .9 "$ %*!#r -!r" !01'. T&u (&r' %#r !&" 3r"01' *$ 0'
(('r$*' '$"!"3' #r !!r*!"3'$'.
D"*r"-"$$! $1/"+
8
-
7/27/2019 Videocon Television and Lcd Report
69/133
T&' #0)'*!"3' #% !&" $1/" " !# 2r5 ('r*'(!u1 -( u"$8 $ !!r"0u!';0'2
(r#*'2ur' #% 2'1'r? ('r*'(!"#$ r'8r2"$8 !&r'' 0r$2 #% !'1'3""#$. T&' !&r''
0r$2 r' V"2'#*#$ S-u$8 $2 L.G. D! 5 *#11'*!'2 %r#- 6= 2'1'r #$ 66
!!r"0u!' $-'1/ 0r$2 $-' '!&'!"* ('r%#r-$*' N'! L$2"$8 C#!
*#$u-'r (r#-#!"#$ *!"3"!"' 23'r!"'-'$! !r2' (r#-#!"#$ %!'r 1' 'r3"*'
("*!ur' :u1"!/ #u$2 $2 "$ ( 0r$2"$8. T&' 3r"01' r' -'ur'2 u"$8
%"3';(#"$! r!"$8 *1'. W"!& &"8&'r 31u' "$2"*!"$8 %3#r01' 3r"01'.
Wilks' Lambda
unctions
?il*s!
4am3da
/hi-s1uare d( Sig.
% through 2 .0# 7.5%% 22 .000
2 .5%# 22."$" %0 .0%+
I$ 5"14 1-02 31u' *1#' !# > "$2"*!' !&' 8r#u( -'$ r' 2"%%'r'$!. V1u'
*1#' !# 6 "$2"*!' !&! !&' 8r#u( -'$ r' $#! 2"%%'r'$!. H'r' !&' %"r! 5"14
1-02 " .>= " *1#' !# > $2 .6= " $#! 3'r/ *1#' !# >. Bu! '3'$ !&'$ 0#!& 5"11
0' 01' !# '(1"$ 2"%%'r'$*' "$ !&' 8r#u(.
Standardized Canonical iscriminant Function Coe!!icients
>unction% >unction2
consumer romotion -.22" .+55
3rand name .2 -.+0+
aesthetics -.+2+ ."72
er(ormance .% -."$$
sound 1uality -.02 .%"#
net landing rate -.70$ .$70
a(ter sale ser'ice .57# -.2$#
in sho 3randing -.02+ -.%+5
trade romotion -.+%$ -.2$$
icture 1uality .20 .0$0
ad'ertisement .#% .5%$
T&' &"8&'r 31u' #% !&' *#'%%"*"'$! %#r (r!"*u1r !!r"0u!' #$ %u$*!"#$ "$2"*!'
!&' &"8&'r 1#2"$8 #% !&' -' #$ !&! %u$*!"#$.
0unctions at %roup !entroids
>unction
name o(
comany
% 2
Samsung .075 %.+%
9
-
7/27/2019 Videocon Television and Lcd Report
70/133
4. 2."2+ -.#0
,ideocon -2." -.#2
T&' 0#3' !01' 2"(1/ !&' *$#$"*1 3r"01' -'$ 0/ 8r#u(. W"!&"$;8r#u(
-'$ r' *#-(u!'2 %#r '*& *$#$"*1 3r"01'. I$ !&" '-(1' %#r !&' %"r!*$#$"*1 3r"01' !&' 3'r8' 2"*r"-"$$! *#r' %#r S-u$8 " .>. T&" !01' "
u'2 !# (1#! !&' 0r$2 #$ !&' !!r"0u!' (1#!.
Pece*tua# ma* te#e.ision brands and attributes
;1
;05
0
05
1
15
;3 ;2 ;1 0 1 2 3
Series1
I$!'r(r'!!"#$ #% !&' 8r(&+
B'2 #$ !&' 2"!$*' #% !&' !!r"0u!' 3'*!#r %r#- !&' " $2 !&'"r
1'$8!& "! *$ 0' *#$*1u2'2 !&! %!'r 1' 'r3"*' 0r$2 $-' ("*!ur'
:u1"!/ 23'r!"'-'$! !r2' (r#-#!"#$ $2 "$ ( 0r$2"$8 5'"8&!
&'3"1/ #$ %u$*!"#$ 6. T&' 8r(& 1# "$2"*!' !&! #u$2 :u1"!/ *#$u-'r
7
-
7/27/2019 Videocon Television and Lcd Report
71/133
(r#-#!"#$ '!&'!"* "$ ( 0r$2"$8 !r2' (r#-#!"#$ $2 $'! 1$2"$8
r!' 5'"8&! &'3"1/ #$ %u$*!"#$ ,.
I! (('r !&! L.G " !r#$81/ r'(r''$!'2 0/ 0r$2 $-' %!'r 1' 'r3"*'
$2 ('r%#r-$*'.
S-u$8 " %"r-1/ "2'$!"%"'2 0/ #u$2 :u1"!/ ("*!ur' :u1"!/
23'r!"'-'$! $'! 1$2"$8 *#! *#$u-'r (r#-#!"#$ *!"3"!"' $2
'!&'!"*.
V"2'#*#$ r"8&! $#5 " $#! !r#$8 "$ $/ #% !&' r' **#r2"$8 !# !&'
2'1'r.
0indin"s in detail#67 M#! #% !&' 2'1'r !#*4 !&! 0r$2 5&"*& 8"3' !&'- &'1!&/ $'! 1$2"$8
*#! $2 !r2' (r#-#!"#$ *&'-'. S-u$8 8"3' 0'! $'! 1$2"$8 *#! $2
1# 8##2 *&'-' $2 # "! " 1# 4'(! &"8&'! $u-0'r #% !#*4 0/ -#!
#% !&' 2'1'r.
71
-
7/27/2019 Videocon Television and Lcd Report
72/133
,7 T&' *&'-' 8"3'$ 0/ S-u$8 r' R.,>> ((r# $2 2'1'r -r8"$ "
R.>> ((r#. A8"$ L.G 8"3' R.@>> ((r# *&'-' $2 -r8"$ "
R.=>> ((r#.
97 A1# S-u$8 1'2 "$ '!&'!"* $2 *#$u-'r (r#-#!"#$.
@7 L.G " -#! r'1"01' $2 & 8#! 0'! %!'r 1' 'r3"*'. T&' 'r3"*' "
(r#-(!. I$ *' #% *#-(1"$ 'r3"*' " 8"3'$ 5"!&"$ 2/.
7 I! 5 %#u$2 !&! 2'1'r '('*! %r'' !'1'3""#$ "$*' #% 0u14 (ur*&' #%
!'1'3""#$. D'1'r 1# '('*! %r'' !#ur (*48' "$*' #% &u8' 1'.
=7 T&' -#! "$%1u'$*"$8 %*!#r **#r2"$8 !# 2'1'r %#r #$' '! #% *u!#-'r
5&"1' (ur*&"$8 !&' !'1'3""#$ " 0r$2 $-' $2 %#r $#!&'r '! #%
*u!#-'r "! " (r"*'. L.G " &3"$8 !&' 0'! 0r$2 $-' $2 (r"*' " 1#
%%#r201' $2 !&u "! " !&' &"8&'! '11"$8 0r$2 "$ -#! #% !&' #u!1'!. ,$2
-#! "$%1u'$*"$8 %*!#r " ("*!ur' :u1"!/ $2 S-u$8 & !&' 0'! ("*!ur'
:u1"!/ %#11#5'2 0/ L.G. S-u$8 $2 L.G r' 2#-"$!"$8 !&' "$%1u'$*"$8
%*!#r !&! "$%1u'$*' !&' *u!#-'r 5&"1' (ur*&"$8 !'1'3""#$.
7 A! (r''$! 6= 2'1'r "$ Gu5&!" r' 2'1"$8 5"!& V"2'#*#$ !'1'3""#$ $2
%'5 2'1'r &3' 8"3'$ r!"$8 8##2 #$ 2"%%'r'$! !!r"0u!' #% V"2'#*#$
T.V. T&' r!"$8 " 'r"$8 r#u$2 %"r $2 8##2. V'r/ F'5 2'1'r 83'
r!"$8 3'r/ 8##2 $2 $# #$' 83' r!"$8 '*'11'$!. T&" !&!
2'1'r r' !"%"'2 5"!& V"2'#*#$ !# #-' '!'$!.
7 A**#r2"$8 !# 2'1'r T'1'3""#$ $2 $'5(('r r' !&' 0'! -'2"u- %#r
23'r!""$8 %#11#5'2 0/ r2"$8 $2 r2"# %-.
7 I% !&' *#-($/ 8"3' 8##2 $'! 1$2"$8 r!' !&'$ -#! #% !&' 2'1'r r'
r'2/ !# !#*4 !&! 0r$2. Br$2 $-' $2 *u!#-'r? 2'-$2 r'
'*#$2r/ %#r -#! #% !&' 2'1'r.
72
-
7/27/2019 Videocon Television and Lcd Report
73/133
6>7M#! #% !&' 2'1'r 5$! 0'!!'r *&'-' %r#- *#-($/. A(r! %r#-
#r2"$r/ *&'-' 2'1'r 5$! '!r *&'-'. A**#r2"$8 !# !&'- "$*r''
"$ M.R.P 0/ R.9>> 0/ "$*r'"$8 *&'-' 0/ R.9>> 5"11 $#! %%'*! !&'
*u!#-'r -u*& $2 2'1'r !## 0'$'%"! 1#!.
667 F*!#r $1/" r'3'1'2 !&! **#r2"$8 !# 2'1'r *u!#-'r r' +
. F'!ur' '$"!"3'
0. C#$*'r$'2 0#u! 1#$8'3"!/
*. Br$2 *#$*"#u
2. C#$*'r$'2 0#u! (('r$*' #% !&' !'1'3""#$.
6,7 T&' *u!#-'r #% P1!$ 0
-
7/27/2019 Videocon Television and Lcd Report
74/133
7
-
7/27/2019 Videocon Television and Lcd Report
75/133
ANALYSIS OF CUSTOMER?S OPINION
ANALYSIS IS DONE USING SPSS. FOLLOWING TOOLS OF SPSS
ARE USED+
SIMPLE TABULATION BAR DIAGRAMS PIE DIAGRAMS7
CROSS TABULATION
ANOVA
FACTOR ANALYSIS
DISCRIMINANT ANALYSIS
76
,"*e of , that customers on
,
$0%
at ,
53%
L8
/%
,
at ,
L8
-
7/27/2019 Videocon Television and Lcd Report
76/133
9 #% !&' *u!#-'r #5$ F1! TV $2 @> #% !&' *u!#-'r ur3'/'2 #5$
C#$3'$!"#$1 TV. V'r/ %'5 ('#(1' #5$ LCD.
T&' 0r 2"8r- *1'r1/ 2'("*! !&! -#! #% !&' *u!#-'r *$ r'*11 S#$/
*1#'1/ %#11#5'2 0/ LG.
7
,he brand hich customers can reca## the most
ank> 1
ank> 2
ank> 3
ank> $
ank> 5
0
1
2
3
$
5
6
Son" LG Samsung
-
7/27/2019 Videocon Television and Lcd Report
77/133
M#! #% !&' *u!#-'r *$ r'*11 !&' 23'r!"'-'$! #% O$"2 *1#'1/ %#11#5'2
0/ S#$/ $2 LG. T&' ('r#$ 5 *!'2 2'3"1 "$ O$"2 23'r!"'-'$! &
-2' *#$"2'r01' "-(*!.
= #% !&' *u!#-'r 5$! !# r'(ur*&' F1! TV $2 @@ #% !&' *u!#-'r
5$! !# r'(ur*&' LCD.
77
Preferred t"*e of , incase of re*urchase b" the
customer at this moment
at ,
56%
L8
$$% at ,
L8
Preferred brand incase of re*urchase of te#e. ision b"
customers at this moment
akai1%
b*#1%
onida
6%
samsung1-%
#g
2/%.ideocon
11%
*hi#i*s
1%
son"
35%
samsung
#g
.ideocon
*hi#i*s
son"
onida
b*#
akai
-
7/27/2019 Videocon Television and Lcd Report
78/133
9 #% !&' *u!#-'r r' #(!"$8 %#r S#$/ *1#'1/ %#11#5'2 0/ LG $2
S-u$8.
T&' 0#3' 8r(& " "$ !&' #r2'r #% -#! "-(#r!$! r'#$
S#$/ " (r'%'rr'2 0'*u' #% 0r$2 "-8' %#11#5'2 0/ ("*!ur' :u1"!/
%'!ur' #u$2 (r"*'.
LG " (r'%'rr'2 0'*u' #% (r"*' %#11#5'2 0/ 0r$2 "-8' ("*!ur' :u1"!/
#u$2 :u1"!/ %'!ur'.
78
easons for *referring Son"> LG and Samsung
0
1
2
3
$
5
6
/
Brand
image
Picture
4ua#it"
&eatures Sound *rice e#iabi#t"
)ttributes
0an
kisintheordero
fmos
tim*ortan
t
reason Son"
LG
Samsung
-
7/27/2019 Videocon Television and Lcd Report
79/133
S-u$8 " (r'%'rr'2 0'*u' #% ("*!ur' :u1"!/ %#11#5'2 0/ 0r$2 "-8'
#u$2 :u1"!/ r'1"0"1"!/ %'!ur' $2 (r"*'.
I$%1u'$*' #% !&' %#11#5"$8 "$ *u!#-'r? -"$2. 6 6> "$%1u'$!"1 6>6>> "$%1u'$!"1.
6 #% !&' ('#(1' / !&! 23'r!"'-'$! "$ $'5(('r " > "$%1u'$!"1 "$
!&'"r 2'*""#$ -4"$8. 6 #% !&' ('#(1' / !&! "! " > "$%1u'$!"1.
79
'nf#uence of ad.ertisement in nes*a*er in
customer+s mind
$% 11%
13%
6%
1-%13%
10%
1/%
$% $%
1
2
3
$
5
6
/
-
!
10
'nf#uence of ad.ertisement in te#e.ision
2%15%
21%
2$%
13%
6%
6%
$%
2%/%
1
2
3
$
5
6
/
-
!
10
-
7/27/2019 Videocon Television and Lcd Report
80/133
,@ #% !&' ('#(1' ur3'/'2 r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$
!'1'3""#$ " > "$%1u'$!"1. ,6 / !&! "! " > "$%1u'$!"1. 6 r' #%
!&' #("$"#$ !&! "! " 6>> "$%1u'$!"1-
, #% !&' *u!#-'r ur3'/'2 r' #% !&' #("$"#$ !&! "$ ( 0r$2"$8 "
=> "$%1u'$!"1 $2 6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! "! " >
"$%1u'$!"1.
8
0
5
10
15
20
25
30
Percentage
of o*inion
1 2 3 $ 5 6 / - ! 10
Percentage of inf#uence
'nf#uence of in sho* branding
Series1
0
5
10
15
20
25
1 2 3 $ 5 6 / - ! 10
'nf#uence of ad.ertisement in maga?ine
Series1
-
7/27/2019 Videocon Television and Lcd Report
81/133
,6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ -8 "$%1u'$!"1 $2 -#! #% !&' *u!#-'r r' #% !&' #("$"#$ !&! "! "
#-'5&'r' r#u$2 @> !# > "$%1u'$!"1
81
'nf#uence of ad.ertisement in internet
0 5 10 15 20 25
1
2
3
$
5
6
/
-
!
10
*ercen
tageo
finf#uence
*ercentage of *eo*#e+s o*inion
Series1
-
7/27/2019 Videocon Television and Lcd Report
82/133
,6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ "$!'r$'! " >
"$%1u'$!"1 $2 6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! 23'r!"'-'$!
"$ "$!'r$'! " @> "$%1u'$!"1. A1-#! 6 #% !&' ('#(1' r' #% !&' #("$"#$
!&! "! " 1'! "$%1u'$!"1.
82
'nf#uence of ad.ertisement in hoardings
0
5
10
15
20
25
1 2 3 $ 5 6 / - ! 10
*ercentage of inf#uence
*ercentageof*eo*#e+so
*inion
Series1
-
7/27/2019 Videocon Television and Lcd Report
83/133
,6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ r2"$8 "$ ,6
"$%1u'$!"1 5&"1' 6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$
r2"$8 " => "$%1u'$!"1. 6 r' #% !&' 3"'5 !&! "! > "$%1u'$!"1.
9> #% !&' ('#(1' r' #% !&' #("$"#$ !&! !&'"r (ur*&' 2'*""#$ "
"$%1u'$*'2 0/ 1' ('#(1'? #("$"#$. F'5 *u!#-'r r' #% !&' #("$"#$ !&!
!&'/ 8'! => !# > "$%1u'$*'2. R'! #% !&' #("$"#$ " *!!'r'2. F'5
*u!#-'r r' #% !&' #("$"#$ !&! 1' ('#(1'? #("$"#$ " 1' "$%1u'$!"1
5&"1' %'5 &3' r!'2 &"8&1/ "$%1u'$!"1.
83
0
5
10
15
20
25
30
*ercentage
of *eo*#e+s
o*inion
1 2 3 $ 5 6 / - ! 10
*ercentage of inf#uence
inf#uence of sa#es *eo*#e+s o*inion
Series1
0
5
10
15
20
25
30
*ercentage
of *eo*#e+s
o*inion
1 2 3 $ 5 6 / - ! 10
*ercentage of inf#uence
inf#uence of o*inion b" friends and re#ati.es
Series1
-
7/27/2019 Videocon Television and Lcd Report
84/133
,= #% !&' ('#(1' r' #% !&' #("$"#$ !&! !&'/ 8'! > "$%1u'$*'2 0/ !&'
#("$"#$ #% %r"'$2 $2 r'1!"3'. H"8& ('r*'$!8' #% ('#(1' 8'! "$%1u'$*'2
0/ !&" 4"$2 #% 5#r2 #% -#u!& -r4'!"$8.
8
)areness of ideocon+s ad.ertisement #ed b" 8honi
and Shahrukh
"es
32%
no
6-%
"es
no
-
7/27/2019 Videocon Television and Lcd Report
85/133
C'1'0r"!"' 1"4' D$" $2 S&&ru4& *#u12$?! -4' *#$"2'r01' "-(*!
= #% !&' *u!#-'r 2#$?! r'-'-0'r !&' 23'r!"'-'$! #% V"2'#*#$ !&!
%'!ur'2 u('r!r 1"4' D$" $2 S&&ru4&
86
'ncome #e.e# and rating gi.en for brand #o"a#it"
0
05
1
15
2
25
3
35
#ess
than
10>000
10>000
to
20>000
21>000
to
30>000
31>000
to
$0>000
$0>000 @
abo.e
income #e. e#
rating
Series1
-
7/27/2019 Videocon Television and Lcd Report
86/133
6 *#-(1'!'1/ 2"8r'' , 2"8r'' 98r'' $2 @ *#-(1'!'1/ 8r''.
P'#(1' 5"!& "$*#-' 1'3'1 #% R.@>>>> $2 0#3' &3' 8"3'$ r!"$8 9
5&"*& -'$ !&! !&'/ 8r'' !# 0u/ !' (r#2u*! 5&"*& *#-' u$2'r !&'"r
0r$2. T&" !&! !&'' ('#(1' r' 1#/1 *u!#-'r. R'! #% !&' "$*#-'
1'3'1 ('#(1' 2# $#! 8r'' !# !&" $2 r' -#!1/ 0r$2 5"!*&'r.
6 (##r ,%"r 98##2 @3'r/ 8##2 '*'11'$!
T&' r!"$8 8"3'$ 0/ V"2'#*#$ *u!#-'r %#r 23'r!"'-'$! " 0'1#5 9 5&"*&
-'$ !&! !&' u'r #% V"2'#*#$ TV r' $#! !"%"'2 5"!& !&' *urr'$!
(r#-#!"#$1 *!"3"!"' #% V"2'#*#$. W&'r' u'r #% LG S-u$8 O$"2
$2 S#$/ *u!#-'r r' & r!'2 23'r!"'-'$! #% !&'"r 0r$2 8##2
8
Satisfaction ith ad.ertisement
0 1 2 3 $
samsung
#g
.ideocon
*hi#i*s
son"
haier
onida
b*#
Brands
ating gi.en b" customers for the brand the"
on
Series1
-
7/27/2019 Videocon Television and Lcd Report
87/133
M#! #% !&' *u!#-'r r' !"%"'2 5"!& !&' ('r%#r-$*' #% !&'"r 0r$2 #%
!'1'3""#$. T&'r' 5 "8$"%"*$! 2"%%'r'$*' "$ !&' r!"$8 8"3'$ 0/ *u!#-'r.
D"%%'r'$*' 5 ''$ "$ 23'r!"'-'$!. T&" " :u"!' #03"#u -#! #% !&' 0r$2
r' $#! 2#"$8 23'r!"'-'$! '*'(! %#r %'5 (1/'r 1"4' L.G. S-u$8 O$"2
S#$/.
H"8&'! $u-0'r #% *#-(1"$ " 8"$! 0r$2 1"4' O$"2 $2 BPL. 99$2 9 " :u"!' &"8&
CROSS TABULATION
F#r %"$2"$8 #u! 5&'!&'r !&' u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ 5"11 8"$
0u/ !&' -' 0r$2 "$*' #% r'(ur*&' I -2' *r# !0u1!"#$ #% u'r #%
(r!"*u1r 0r$2 #% !'1'3""#$ $2 !&' (r'%'rr'2 0r$2 "$*' #% r'(ur*&' $2
*#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#
87
Highest number of com*#ain
-
7/27/2019 Videocon Television and Lcd Report
88/133
"8$"%"*$*' r'1!"#$&"( 0'!5''$ u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ $2
(r'%'rr'2 0r$2 "$*' #% r'(ur*&' #% !'1'3""#$.
Chi-Square Tests
,alue d( Asym. Sig.
2-sided
Pearson /hi-
S1uare
%+2.2$5 $" .00%
T&' -11 31u' .>>67 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "
"8$"%"*$! r'1!"#$&"( 0'!5''$ u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ $2 !&'
(r'%'rr'2 0r$2 "$ *' #% r'(ur*&'.
Symmetric Measures
,alue Aro. Sig.
/ontingency
/oe((icient
.7$# .00%
C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'
r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>6 "! *$
0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2
!ru'.
T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# '' !&' r'1!"#$&"( 0'!5''$ u'r
#% (r!"*u1r 0r$2 #% !'1'3""#$ $2 !&' (r'%'rr'2 0r$2 "$ *' #% r'(ur*&'.
88
Preferred brand incase of re*urchase
0 2 $ 6 - 10 12 1$ 16
samsung
#g
.ideocon
*hi#i*s
son"
onida
b*#
akai
B0)18
-
7/27/2019 Videocon Television and Lcd Report
89/133
6, #u! #% 6= u'r #% S-u$8 (r'%'r S-u$8 !'1'3""#$ "$*' #%
r'(ur*&'.
69 #u! #% 6= u'r #% LG (r'%'r LG !'1'3""#$ "$*' #% r'(ur*&'.
#u! #% 6= u'r #% V"2'#*#$ (r'%'r V"2'#*#$? !'1'3""#$ "$*' #%
r'(ur*&'.
A8"$ S#$/ *u!#-'r (r'%'r !# 0u/ S#$/.
H"8&'! $u-0'r #% *#-(1"$ 5'r' 8"$! 0r$2 1"4' BPL $2 ONIDA. T&' u'r
#% !&'' 0r$2 (r'%'r 0r$2 1"4' S#$/ S-u$8 $2 LG.
FACTOR ANALYSIS TO STUDY THE PSYCHOLOGY OF VIDEOCON
TELEVISION CUSTOMERS+
T&' (/*#8/ #% V"2'#*#$ *u!#-'r " %#11#5
H"8&1/ (r#u2 #% #5$'r&"(
u1"!/ *#$*"#u.
89
-
7/27/2019 Videocon Television and Lcd Report
90/133
T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2
0'1#5 "$ 2'!"1+
I &3' 6> %*!#r "$ -/ !u2/. T&'/ r' %#11#5+
I %''1 (r#u2 5&'$'3'r I '' !&' 23'r!"'-'$! #% -/ 0r$2.
I - (r#u2 !# 0' #5$'r #% -/ 0r$2
M/ 0r$2 #% !'1'3""#$ -4' -' %''1 u('r"#r
E3'r/0#2/ u12 4$#5 0#u! -/ 0r$2
M/ 0r$2 #% !'1'3""#$ " 3'r/ r'1"01'
T&' 1#$8'3"!/ u12 0' -"$"-u- #% /'r
T&' %'!ur' #% -/ 0r$2 " -#r' "-(#r!$! !&$ (r"*'
I 5"11 15/ 0u/ !' (r#2u*! 5&"*& *#-' u$2'r -/ 0r$2
T&' (r"*' " -#r' "-(#r!$! !&! %'!ur'
I (r'%'r !# (/ 0/ "$!11-'$!.
T&' #0)'*!"3' #% 2#"$8 %*!#r $1/" " !# %"$2 u$2'r1/"$8 %*!#r 5&"*& 5#u12 0'
%'5'r !&$ "$ $u-0'r 0u! 5#u12 0' 1"$'r *#-0"$!"#$ #% #-' #% !&' #r"8"$1
3r"01'.
F*!#r $1/" #$ !&' %*!#r u$2'r !u2/ r'u1!'2 "$ %#11#5"$8 #u!(u! 4
Final statistics
,aria3les /ommunality >actor Initial
igen
'alues
= o(
,ariance
/umulati'e
=
i (eel roud &hene'er i see
the ad'ertisement o( my
.## % ".07+ "0.727 "0.727
9
-
7/27/2019 Videocon Television and Lcd Report
91/133
3rand
i am roud to 3e o&ner o(
my 3rand
.722 2 2.505 25.05" #5.7$%
my 3rand o( tele'ision
ma*es me (eel suerior
.7$$
e'ery3ody should *no&
a3out my 3rand
.72"
my 3rand o( tele'ision is
relia3le
.55#
the longe'ity should 3e
minimum o( 5 years
.#2#
the (eatures o( my 3rand
are more imortant than
rice
.%%
i &ill al&ays 3uy those
roducts &hich comes
under my 3rand
.+5"
the rice is more imortant .$0%
i re(er to ay 3y
installments
."27
Factor Matrix
>actor % >actor 2
i (eel roud &hene'er i see the ad'ertisement o(
my 3rand
.$%$ 2.2$-02
i am roud to 3e o&ner o( my 3rand .$%# -.2+7
my 3rand o( tele'ision ma*es me (eel suerior .$$$ -%.0$$-02e'ery3ody should *no& a3out my 3rand .$5% 7."02-0+
my 3rand o( tele'ision is relia3le .7"# -".$"$-0+
the longe'ity should 3e minimum o( 5 years -.%#+ .77"
the (eatures o( my 3rand are more imortant
than rice
.0"#-02 .50
i &ill al&ays 3uy those roducts &hich comes
under my 3rand
."72 .+#+
91
-
7/27/2019 Videocon Television and Lcd Report
92/133
the rice is more imortant +.2"0-02 -.$"
i re(er to ay 3y installments .#"2 .%2+
Rotated Factor Matrix
>actor % >actor 2
i (eel roud &hene'er i see the ad'ertisement o(
my 3rand
.$%$ 5.%"+-0+
i am roud to 3e o&ner o( my 3rand .$%% -.25"
my 3rand o( tele'ision ma*es me (eel suerior .$$7 -+.02+-02
e'ery3ody should *no& a3out my 3rand .$5% -%.%%5-02
my 3rand o( tele'ision is relia3le .7"# -2.%%%-02
the longe'ity should 3e minimum o( 5 years -.%"# .77$
the (eatures o( my 3rand are more imortant
than rice
.%%% ."$
i &ill al&ays 3uy those roducts &hich comes
under my 3rand
."$0 .+5+
the rice is more imortant %.2$-02 -.$5i re(er to ay 3y installments .#"" .%0
I$!'r(r'!!"#$ #% !&' #u!(u!+67 I$ F"$1 !!"!"* !01' 5' %"$2 *#1u-$ $-'2 C#--u$1"!/. F"$1 !!"!"*
!01' !'11 u !&! %!'r , %*!#r 5'r' '!r*!'2 $2 r'!"$'2 !&' *#--u$1"!/ " .
== %#r I %''1 (r#u2 5&'$'3'r I '' 23'r!"'-'$! #% -/ 0r$2 ., %#r I -
(r#u2 !# 0' #5$'r #% -/ 0r$2 $2 # #$. T&" -'$ !&! .== #r =. #% !&'
3r"$*' "$%#r-!"#$ *#$!'$!7 #% 3r"01' " *(!ur'2 0/ #ur , '!r*!'2 %*!#r
!#8'!&'r $2 # #$.
,7 I$ %"$1 !!"!"* !01' 5' '' %r#- !&' *u-u1!"3' ('r*'$!8' *#1u-$ !&! !&'
!5# %*!#r '!r*!'2 !#8'!&'r **#u$! %#r =. #% !&' !#!1 3r"$*'
"$%#r-!"#$ *#$!"$'2 "$ !&' #r"8"$1 6> 3r"01'7. T&" " 8##2 0r8"$ 0'*u'
5' r' 01' !# '*#$#-"' #$ !&' $u-0'r #% 3r"01' %r#- 6> "! " r'2u*'2 !# ,
u$2'r1/"$8 %*!#r7. W&"1' 5' 1#! 9@.,, #% !&' "$%#r-!"#$ *#$!'$! =. "
r'!"$'2 0/ !&' , %*!#r '!r*!'2 #u! #% !&' 6> #r"8"$1 3r"01'.7
92
-
7/27/2019 Videocon Television and Lcd Report
93/133
97N#5 !&' '*#$2 !4 5&"*& %#11#5 " !&! #% "$!'r(r'!"$8 5&! !&'' @ '!r*!'2
%*!#r r'(r''$!. T&" 5' *$ **#-(1"& 0/ 1##4"$8 ! F*!#r -!r" $2 R#!!'2
%*!#r -!r" !01'.
@7L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r 6 *#1u-$
3r"01' 3"
-
7/27/2019 Videocon Television and Lcd Report
94/133
T&' (/*#8/ #% L.G. *u!#-'r " %#11#5
H"8&1/ (r#u2 #% #5$'r&"(
u1"!/ *#$*"#u.
L#/1 *u!#-'r
T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2
0'1#5 "$ 2'!"1+
T&' %*!#r *#$"2'r'2 r' -'- F*!#r $1/" #$ !&' %*!#r u$2'r !u2/
r'u1!'2 "$ #u!(u! '(1"$'2 "$ !&' $'! (8'.
Final statistics
,aria3les /omm
unality
>actor Initial
igen
'alues
= o(
,ariance
/umulati'e
=
i (eel roud &hene'er i see the
ad'ertisement o( my 3rand
.#%2 % +.#% +#.%$7 +#.%$7
i am roud to 3e o&ner o( my
3rand
."2 2 +.2+% +2.+0$ #$."5
my 3rand o( tele'ision ma*es
me (eel suerior
.00 + %.+7" %+.7+7 $2.2++
e'ery3ody should *no& a3out
my 3rand
.%$
my 3rand o( tele'ision is
relia3le
.$5
the longe'ity should 3e
minimum o( 5 years
.05
the (eatures o( my 3rand are
more imortant than rice
.$5"
i &ill al&ays 3uy those roducts .7"%
9
-
7/27/2019 Videocon Television and Lcd Report
95/133
&hich comes under my 3rand
the rice is more imortant .72
i re(er to ay 3y installments .7#"
Factor Matrix
>actor % >actor 2 >actor +
i (eel roud &hene'er i see the ad'ertisement o(
my 3rand
.57 ."% -.%%7
i am roud to 3e o&ner o( my 3rand .##0 -."7 .50
my 3rand o( tele'ision ma*es me (eel suerior .2+ .%5 -.%0%
e'ery3ody should *no& a3out my 3rand .$+$ ."07 -.22#
my 3rand o( tele'ision is relia3le .$52 -.+05 -.200
the longe'ity should 3e minimum o( 5 years .%$0 .$#$ .+""
the (eatures o( my 3rand are more imortant thanrice
.2%+ .$"7 .+0+
i &ill al
top related