videocon television and lcd report

7/27/2019 Videocon Television and Lcd Report

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EXECUTIVE SUMMARY

PROJECT TITILE A STUDY ON FACTORS INFLUENCING BRAND

PREFERENCE OF DEALERS AND CUSTOMERS IN TELEVISION MARKET

AND TO SEE THE PROSPECTS OF L.C.D WITH REGARD TO VIDEOCON IN

PARTICULAR AND OTHER BRANDS IN GENERAL

Dur!"#$ #% !&' (r#)'*!+ , -#$!&.

M/ (r#)'*! " 0"*11/ !# !u2/ !&' !'1'3""#$ -r4'! "$ Gu5&!" $2 !# '' !&'

(r#('*! #% LCD "$ Gu5&!".

T&' #0)'*!"3' #% -/ !u2/ r' %#11#5+

67T# %"$2 #u! !&' %*!#r !&! "$%1u'$*' !&' 2'1'r $2 *u!#-'r 5&"1' *#"$8

0r$2 #% !'1'3""#$.

,7T# 4$#5 !&' (#"!"#$ #% !&' 0r$2 V"2'#*#$ -#$8 #!&'r 0r$2 "$ !&' Gu5&!"

-r4'!.

97T# 4$#5 !&' (r#('*! #% LCD "$ Gu5&!" -r4'!

METHODOLOGY+T&' 2! %#r -/ !u2/ " #% (r"-r/ "$ $!ur' $2 & 0''$ *#11'*!'2 !&r#u8&

:u'!"#$$"r' $2 "$!'r3"'5. D! & 0''$ *#11'*!'2 %r#- (r"-r/ #ur*';

2'1'r $2 *u!#-'r. S-(1"$8 " *#$3'$"'$*' -(1"$8 %#r *u!#-'r $2

)u28'-'$! -(1"$8 %#r 2'1'r. D'1'r -(1' "


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,7 T&' -#! "$%1u'$*"$8 %*!#r **#r2"$8 !# 2'1'r %#r #$' '! #% *u!#-'r

5&"1' (ur*&"$8 !&' !'1'3""#$ " 0r$2 $-' $2 %#r $#!&'r '! #%

*u!#-'r "! " (r"*'.

97 A! (r''$! 6= 2'1'r "$ Gu5&!" r' 2'1"$8 5"!& V"2'#*#$ !'1'3""#$

$2 %'5 2'1'r &3' 8"3'$ r!"$8 8##2 #$ 2"%%'r'$! !!r"0u!' #%

V"2'#*#$ T.V.

@7 A**#r2"$8 !# 2'1'r T'1'3""#$ $2 $'5(('r r' !&' 0'! -'2"u- %#r

23'r!""$8 %#11#5'2 0/ r2"$8 $2 r2"# %-.

7 F*!#r $1/" r'3'1'2 !&! **#r2"$8 !# 2'1'r *u!#-'r r' +

F'!ur' '$"!"3' *#$*'r$'2 0#u! 1#$8'3"!/ 0r$2 *#$*"#u $2

*#$*'r$'2 0#u! (('r$*' #% !&' !'1'3""#$.

=7 T&' *#$u-'r 0'&3"#ur 2"%%'r "$ 2"%%'r'$! r'.

7 L.G $2 S-u$8 r' 1'2"$8 0r$2 "$ !'1'3""#$ -r4'!.

I-(#r!$! %"$2"$8 -2' %r#- *u!#-'r? #("$"#$+67 @@ #% !&' *u!#-'r (r'%'r !# (ur*&' LCD r"8&! $#5 $2 = #% !&'

*u!#-'r (r'%'r !# (ur*&' F1! T.V.

,7 M)#r"!/ #% ('#(1' 5$! !# (ur*&' LCD #% S#$/ %#11#5'2 0/ S-u$8 $2L.G.

97 I$ *' #% F1! T.V -)#r"!/ #% !&' *u!#-'r (r'%'r L.G *1#'1/ %#11#5'2 0/

S#$/.

=7 LG " ('r*'"3'2 !# 0' !r#$8 "$ !&' r' #% 23'r!"'-'$! ('r%#r-$*' $2

'!&'!"*. S-u$8 " !r#$8 "$ !&' r' #% '!&'!"* $2 %!'r 1' 'r3"*'.

7 F*!#r $1/" r'3'1'2 !&' 3r"01' !&! *#-' "$!# *u!#-'r? -"$2 5&'$

!&'/ !&"$4 #% !&'"r 0r$2.

7 F*!#r $1/" r'3'1'2 !&! *u!#-'r r' %'!ur' '$"!"3' *#$*'r$'2

0#u! %!'r 1' 'r3"*' '*#$#-"*1 $2 '*ur"!/ *#$*"#u.

6>7 M)#r"!/ #% !&' *u!#-'r r' -#!1/ "$%1u'$*'2 0/ T'1'3""#$ $2

$'5(('r.

2


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Pr#('*! #% LCD+ A3'r8' 1' #% LCD "$ -#! #% !&' #u!1'! " 1' !&$ . %r#-

!&' ur3'/ "! 5 %#u$2 !&! @@ #% !&' *u!#-'r 5"11 #(! %#r LCD #% S-u$8 #r

LG " *' #% r'(ur*&'. Bu! &"8& (r"*' #% LCD & -2' "! %%#r201' #$1/ %#r !&'

&"8&'r "$*#-' 1'3'1 *u!#-'r. E/ (/-'$! $2 !!r*!"3' #%%'r *$ 0##! u( !&'

1' #% LCD.

R'*#--'$2!"#$+

6. A!!r*!"3' *#$u-'r (r#-#!"#$ 1"4' 31u01' %r'' 8"%! *$ "$*r'' 1'.

,. V"2'#*#$ *$ 8"3' , !# 9 -#r' #$ MRP (r'%'rr'2 0/ !&' 2'1'r.

9. B"8 81#5 "8$ 0#r2 5"11 2'%"$"!'1/ !!r*! !&' *u!#-'r. T&'r' $''2 !# 0'

r2"$8 $2 0$$'r "$ '3'r/ $##4 $2 *#r$'r #% !&' *"!/.

@. V"2'#*#$ u12 "$*r'' !#*4 #% !'1'3""#$ "$"2' !&' (. O$1/ !&'$

3""0"1"!/ #% V"2'#*#$ "$"2' !&' ( 5"11 "$*r''.

. T&' %r':u'$*/ #% 23'r!"'-'$! u12 0' "$*r''2 "$ $'5(('r.

=. V"2'#*#$ $''2 !# (#$#r (r#8r--' $2 8-' "$ !'1'3""#$.

. R2"# FM *$ 0' 8##2 -'2"u- %#r 23'r!""$8.

. V"2'#*#$ u12 !r' -#r' #$ 23'r!""$8 '('*"11/ "$ !'1'3""#$.

. E$!'r"$8 -#0"1' $2 *#-(u!'r 0u"$' *$ "$*r'' 1' #% !'1'3""#$

r$8' #% (r#2u*! (1/ 3"!1 r#1' "$ u**' #% 0r$2.

6>. A *u!#-'r r' "$8 "$!'r'! "$ (ur*&"$8 LCD # V"2'#*#$ u12-4' "! (r''$*' %'1! "$ LCD -r4'! 5&"*& " 2#-"$!'2 0/ S-u$8 LG.

T&' 2'1'r -r8"$ *$ 0' 6>.

3


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BACKGROUND OF VIDEOCON

Videocon Industries

Type Private Conglomerate

Genre Conglomerate

Founded 1987

Founder andlal !ad"avlal #"oot

$ead%uarters &uranga'ad( !a"aras"tra( India

&rea served Consumer )lectronics$ome &ppliancesComponents*++ice &utomation

InternetPetroleumPo,er

Industry Consumer #ura'les( *il and Gas etc-

.evenue /0-1 'illion

et income /027 million

e'site "ttp455,,,-videocon,orld-com

T&' V"2'#*#$ 8r#u( '-'r8' USD ,.= B"11"#$ 81#01 *#$81#-'r!' *#$!"$u"$8

!# '! !r'$2 "$ '3'r/ (&'r' #% "! *!"3"!"' %r#- *#$%'r'$*' r##- "


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T&' 0u"$' (r#%"1' #% V"2'#*#$ *1'r1/ !!' !&' (r''$*' #% V"2'#*#$

"$ 2#-'!"* $2 "$!'r$!"#$1 0u"$'+

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T&' 0#3' *&r! *1'r1/ !!' !&' (r''$*' #% V"2'#*#$ " 2"%%'r'$!

'*!#r.


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INTRODUCTION TO CONSUMER DURABLE MARKET+

I$2"$ *#$u-'r 2ur01' -r4'! u'2 !# 0' 2#-"$!'2 0/ (1/'r 1"4' T-#$

S&r( B'1!'4 V"2'#*#$ W'!#$ K'13"$!#r A115/$ '!*. Bu! -$/ %#r'"8$

*#-($"' &3' '$!'r'2 "$!# I$2" 2'!&r#$"$8 !&' I$2"$ (1/'r $2 2#-"$!"$8!&' -r4'!. I$2" 0'"$8 !&' '*#$2 %!'! 8r#5"$8 '*#$#-/ 5"!& &u8' *#$u-'r

*1 & r'u1!'2 "$ *#$u-'r 2ur01' #$' #% !&' %!'! 8r#5"$8 "$2u!r"' "$

I$2". LG $2 S-u$8 !&' !5# K#r'$ *#-($"' &3' 0''$ -"$!"$"$8 !&' 1'2

"$ !&' "$2u!r/ 5"!& LG 0'"$8 !&' 1'2'r "$ 1-#! 11 !&' *!'8#r"'.

T&' *#$u-'r 2ur01' '8-'$! *$ 0' '8r'8!'2 "$!# *#$u-'r '1'*!r#$"* TV

VCD (1/'r $2 u2"# /!'- '!*.7 $2 *#$u-'r ((1"$*' 1# 4$#5$

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-"*r#53' #3'$ 3*uu- *1'$'r $2 2"&5&'r.

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r' $# 1#$8'r ('r*'"3'2 1uur/ (r#2u*!.

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!&'' *!'8#r"'. C#-($"' 1"4' S-u$8 $2 LG r' $#5 %#*u"$8 #$ rur1 r'

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H#5 !&' *#$u-'r 2ur01' -r4'! %u$*!"#$ I$ 0r"'%7A%!'r 2'1"$8 5"!& 2'1'r "$ Gu5&!" I &3' *#-' !# 4$#5 !&! !&' *#-($/?

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r' 2'('$2"$8 #$ 1' ('#(1'? #("$"#$ 0'%#r' 0u/"$8 *#$u-'r 2ur01' 8##2

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T&' %#11#5"$8 !01' 5"11 8"3' $ "2' 0#u! !&' (r#%"! -r8"$ #% 2'1'r+

M.R.P RS.7 DEALER

MARGIN

RS.7

DEALER

PRICE RS.7

SCHEMES

RS.7

NLC RS.7

>>> >> ,>> ,>> >>>

NLC -'$ N'! L$2"$8 C#!. NLC " *#! ! 5&"*& !&' 8##2 1$2 "$ !&'

2'1'r? #u!1'!.

F#r '-(1' !&' (r"*' #% !'1'3""#$ " R. >>> !&'$ *#-($/? 1"4' SAMSUNG

8"3' -r8"$ #% 1-#! R. 6>>> $ " !&' !01'. T&' *!u1 *#! " R. >>>.

T&' *#1u-$ SCHEME " 3'r/ "-(#r!$! $2 *#-($"' !r/ !# %"$2 (*' "$

2'1'r? #u!1'! 5"!& !!r*!"3' *&'-'. LG #%!'$ 8"3' *&'-' $2 !&u !&' !#*4

#% LG "$ 2'1'r? #u!1'! " 1# &"8&. S-u$8 " *#$"2'r'2 !&' 0'! 0/ -#! #% !&'

2'1'r?. I$ %'5 #u!1'! LG " 8"3"$8 (##r *&'-' 0u! '3'$ !&'$ !&' !#*4 " &"8&

0'*u' #% &"8& 2'-$2 #% LG %r#- *u!#-'r. T&u 3""0"1"!/ #% !&' 0r$2 *$ 0'

"$*r''2 "$"2' !&' ( 5"!& 8##2 *&'-'.

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*(!ur' !&' !!'$!"#$ #% *u!#-'r.

C#-($"' 1"4' LG S-u$8 G#2r') W&"r1(##1 r' 8"3"$8 !!r*!"3' *#$u-'r

(r#-#!"#$ #%%'r. V1u01' %r'' 8"%! r' 8"3'$ $2 *#$u-'r r' !!r*!'2 !# 0u/

!&! 0r$2. A23'r!"'-'$! " 3'r/ "-(#r!$! !# -4' $ "-(*! "$ -"$2 #% !&'

*u!#-'r.

8


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MODELS HAVING HIGH DEMAND IN THE MARKET

LG $2 S-u$8 r' !&' &"8& '11"$8 0r$2 #% !'1'3""#$ "$ Gu5&!" -r4'!. T&'

&"8& '11"$8 -#2'1 #% !&'' 0r$2 r' %#11#5+

T&' &"8& '11"$8 -#2'1 #% L.G. r' %#11#5+

M#2'1+ ,6FC,AB S"


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PMPO -'$ ('4 -u"* (#5'r #u!(u!. E3'r/ -#2'1 " 2'"8$'2 5"!& &"8& r.-.

('4'r $2 5##%'r 0*4'2 0/ !ur2/ *0"$'! 2'"8$ !# r'(r#2u*' 1#u2'r $2

5''! #u$2.

M#2'1+ ,6FC,AB+ MRP+ R >>

F'!ur'+

S"


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D"r'*! 4'/ %#r Tu$"$8.

T&' &"8& '11"$8 -#2'1 #% S-u$8 r' %#11#5+

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DNI' " DNI' Jr

D"8"!1 N#"' R'2u*!"#$

S#u$2 E%%'*! S/!'- " Tur0#

Su('r N!ur1 S#u$2 S#u$2 Ou!(u!PMPO7 ,>W

!'r'# T/(' AV S!'r'#

B' Tr'01' B1$*' C#-(#"!' AV7 6 '!

C1#*4 O$O%% !"-'r

P"*!ur' S"


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M#2'1+ C,6K@@SN; M.R.P; >>

F'!ur'+ -' !&' (r'3"#u -#2'1 #% S-u$8Q

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13/133

T&' &"8&'! '11"$8 -#2'1 #% V"2'#*#$+

M#2'1+ IS22. -- M.R.P- Rs.7500

F'!ur'+

@*- Pur' F1! TV

=>W PMPO S!'r'# S#u$2 Ou!(u!

D"8"!1 S'$" E/'; 2)u! !&' ("*!ur' **#r2"$8 !# -0"'$! 1"8&! *#$2"!"#$.

6>;M#2' S'1'*!01' P"*!ur'

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Au!#-!"* V#1u-' L'3'11'r; '!01"&' 3r"!"#$ "$ #u$2 1'3'1

R''r*& #0)'*!"3'+

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(ur*&"$8 !'1'3""#$.

T# 4$#5 !&' '%%'*! #% 3r"#u (r#-#!"#$1 *&'-'.

T# 4$#5 !&' %*!#r !&! "$%1u'$*' !&' 2'1'r 5&"1' (ur*&"$8 !'1'3""#$

%r#- *#-($/.

T# 4$#5 0#u! !&' (r#('*! #% LCD " Gu5&!" -r4'!.

T# %"$2 #u! !&' *u!#-'r? ('r*'(!"#$ 0#u! !&' 0r$2 #% !'1'3""#$ !&'/

#5$.

T# 4$#5 !&' %*!#r !&! "$%1u'$*' *u!#-'r !# (ur*&' !'1'3""#$.

T# 4$#5 0#u! !&' !r"4"$8 -'2" %#r 23'r!""$8.

T# 4$#5 5&"*& 0r$2 #% !'1'3""#$ & -2' !&' 0'! "-(*! "$ *u!#-'r?

-"$2.

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15/133

T# 2'!'r-"$' 5&"*& 3r"01' !&' *u!#-'r !&"$4 0#u! 5&'$ !&'/ *#$"2'r

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T# 4$#5 V"2'#*#$ " ('r*'"3'2 0/ 2'1'r $2 *u!#-'r "$ r'1!"#$ !#

S-u$8 $2 L.G.

RESEARCH DESIGN+M/ r''r*& " '(1#r!#r/ 2'*r"(!"3' *r# '*!"#$1 $2 *u1 r''r*&.

DESCRIPTIVE CROSS;SECTIONAL + I! " 2'*r"(!"3' *r#;'*!"#$1

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$#!. T&' r''r*& ''4 !# '!01"& *u!"#$.

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!'1'3""#$ $#5 5'r' *#3'r'2.

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17/133

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2"%%'r'$! r'

@7 T# 2# %*!#r $1/" !# u$2'r!$2 !&' (/*#8/ #% !&' *u!#-'r

$2 !# %"$2 #u! !&' u$2'r1/"$8 "8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur

5&"1' (ur*&"$8 !'1'3""#$.

7 T# (r'(r' !!r"0u!' -(("$8 #% S-u$8 L.G $2 V"2'#*#$.

17


18/133

ANALYSIS OF DEALER?S OPINION

ANALYSIS IS DONE USING SPSS. FOLLOWING TOOLS OF SPSS

ARE USED+

SIMPLE TABULATION BAR DIAGRAMS PIE DIAGRAMS7

CROSS TABULATION

ANOVA

18


19/133

FACTOR ANALYSIS

DISCRIMINANT ANALYSIS

S-u$8 ''- !# 0' 2'1'r? %3#r"!' = #% !&' 2'1'r & S-u$8

!&'"r &"8&'! $u-0'r #% !#*4.

19

Highest stock

LG

25%

onida

13%

BPL

6%

samsung

56%

samsung

LG

onida

BPL

Second highest number of Stock

LG

50%

ideocon

1!%

Son"

6%sa#ora

6%

samsung

1!%

samsung

LG

ideocon

Son"

sa#ora


20/133

L.G " 8"3"$8 8##2 *#-('!"!"#$ > #% !&' 2'1'r? & L.G !&'"r '*#$2

&"8&'! $u-0'r #% !#*4.

A1!u8& S-u$8 " 2'1'r? %3#r"!' 0u! L.G ''- !# 0' *u!#-'r?

%3#r"!' > #% !&' 2'1'r? 8r'' !&! L.G " !&' &"8&'! '11"$8 0r$2.

2

Highest sa#e

LG

50%

ideocon

13%

BPL

6% samsung

31%

samsung

LG

ideocon

BPL

second highest sa#e

samsung

$3%

LG

13%

ideocon

13%

onida

6%

BPL

1!%

sa#ora

6%samsung

LG

ideocon

onida

BPL

sa#ora


21/133

@9 #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " !&' ,$2&"8&'! '11"$8 0r$2.

T&'r' ''- !# 0' !5# !/(' #% *u!#-'r. O$' " 0r$2 '$"!"3' *u!#-'r

$2 $#!&'r " (r"*' '$"!"3' @@ 2'1'r? #("$"#$ " !&! (r"*' " -#!

"$%1u'$*"$8 %*!#r $2 $#!&'r @@ #% !&' 2'1'r? #("$"#$ " !&! 0r$2

"-8' " 5&! !&! 2r"3' !&' *u!#-'r.

21

ost inf#uencing &actor

Price

$$%Brand 'mage

$$%

Picture

(ua#it"

6%

)esthetics

6%

)estheticsPrice

Brand 'mage

Picture (ua#it"


22/133

@@ #% !&' 2'1'r? #("$"#$ " !&! ("*!ur' :u1"!/ " !&' ,$2-#! "$%1u'$*"$8

%*!#r %#r !&' *u!#-'r 5&"1' (ur*&"$8 !'1'3""#$

A8"$ @@ #% !&' 2'1'r? #("$"#$ " !&! #u$2 :u1"!/ " !&' !&"r2 -#!

"$%1u'$*"$8 %*!#r "$ *u!#-'r? (ur*&' 2'*""#$ -4"$8.

Thus, we can conclude that brand name of the company matters the most

for one set of customer customers and another set of customers are price

22

Second most in#uencing factor

Picture

(ua#it" $$%

sound 6% Price 25%

Brand

'mage 6%

)esthetics6%

sa#es

*eo*#e+s

o*inion13%

Aesthetics

Price

Brand Image

Picture Quality

sound

sales eole!s oinion

,hird most inf#uencing factor

)esthetics

1!% *rice

6%

sa#es *eo*#e+s

o*inion

6%

sound

$$% Picture

(ua#it"

25%

)esthetics

*rice

Picture (ua#it"

sound

sa#es *eo*#e+s o*inion


23/133

sensitive. Picture quality and sound quality should be such that it can

attract the customer and enable him to purchase the television.

@9. #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&' 0'! *#$u-'r

(r#-#!"#$ #%%'r. R"8&! $#5 S-u$8 " 8"3"$8 Khulja Slim Slim Offer.

O$ (ur*&' #% S-u$8 F1! TV !&' *u!#-'r r' '$!"!1'2 !#

K&u11) 1"- 1"- #%%'r *r2. T&" *r2 $''2 !# 0' *r!*&'2

#%%. T&' #%%'r r' %r'' u(8r2' #r '! #% , B1#*40u!'r 'r"' DVD -#3"' T&' *u!#-'r & !# 0' 1u*4/ !# 8'! %r'' u(8r2'

#%%'r. I% !&' *u!#-'r 8'! !&" #%%'r !&'$ &' " ur'2 !# 8'! &"8& (r"*'2

T.V ! 1#5 (r"*'. F#r '-(1' *u!#-'r -/ 8'! u1!r 1"- %"! TV 0/

(ur*&"$8 "-(1' F1! T.V.

23

Best consumer *romotion

#g3-%

.ideocon

6%

onida

13%samsung

$3%

samsung

#g

.ideocon

onida

Best brand name

#g

62%

samsung

3-%

samsung

#g


24/133

=,.> #% !&' 2'1'r? #("$"#$ " !&! L.G & 8#! !&' 0'! 0r$2 $-' "$

!&' -r4'! %#11#5'2 0/ S-u$8. A$2 !&!? 5&/ L.G ''- !# 0' !&'

&"8&'! '11"$8 0r$2.

#% !&' 2'1'r? #("$"#$ " !&! S-u$8 & !&' 0'! '!&'!"*. T&'

(('r$*' " u*& !&! "! *$ !!r*! *u!#-'r. T&' %"$"&"$8 !#u*& 8"3'$

0/ S-u$8 " 0'!!'r !&$ -#! #% !&' 0r$2.

2

Best )esthetics

samsung

5/%#g

25%

son"

6%

onida

6%b*#

6%

samsung

#g

son"

onida

b*#

ost e#iab#e

#g

6!%

b*#

6% samsung

25%

samsung

#g

b*#


25/133

= #% !&' 2'1'r? #("$"#$ " !&! L.G " !&' -#! r'1"01' 0r$2.

W&'$ "! *#-' !# #u$2 :u1"!/ !&'$ 9 #% !&' 2'1'r? #("$"#$ " !&!

V"2'#*#$ & !&' 0'! #u$2 :u1"!/.

26

Best Sound

#g

6%

.ideocon3/%

son"

6%

onida

1!%

sansui

13%samsung

1!%

samsung

#g

.ideocon

son"

onida

sansui

Best L

#g

6%

.ideocon

1!%

b*#

1!%

samsung

56%

samsung

#g

.ideocon

b*#


26/133

= #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&'- !&' 0'! N'!

L$2"$8 R!'. B'*u' #% !&" S-u$8 1'2 5&'$ "! *#-' !# &"8&'!

$u-0'r #% !#*4. S# "! " *1'r !&! 2'1'r !#*4 !&! 0r$2 5&"*& 8"3'

&"8&'! N'! 1$2"$8 R!'. L.G " $#! 8"3"$8 3'r/ 8##2 $'! 1$2"$8 r!' # "!

" ,$2 "$ !&' 1"! #% &"8&'! $u-0'r #% !#*4 '3'$ !u8& L.G " !&' &"8&'!

'11"$8 0r$2.

@9. #% !&' 2'1'r? #("$"#$ " !&! L.G " 8"3"$8 !&' 0'! %!'r 1' 'r3"*'

$2 !&" " #$' #% !&' r'#$ %#r "! &"8& 2'-$2.

2

Best after sa#e ser.ice

LG$$%

*hi#i*s

6%

son"

6%

onida

13%

BPL

6%

samsung

25%

samsung

LG

*hi#i*s

son"

onida

BPL

Best in sho* ad.ertisement

BPL

6%ieocon

25%

LG

3-%

samsung

31%

samsung

LG

ieocon

BPL


27/133

I! ''- !&! !&'r' " !#u8& *#-('!"!"#$ 0'!5''$ L.G S-u$8 $2

V"2'#*#$ %#r 0r$2 3""0"1"!/ "$"2' !&' (. 9 #% !&' 2'1'r? #("$"#$ "

!&! L.G " 2#"$8 !&' 0'! "$ ( 0r$2"$8. A L.G " *'1'0r!"$8 "! 66 !&

$$"3'rr/ # "! " 2#"$8 -#r' "$ ( 0r$2"$8 !# !!r*! !&' *u!#-'r.

96 $2 , #% !&' 2'1'r? #("$"#$ " !&! S-u$8 $2 V"2'#*#$ " 2#"$8

!&' 0'! "$ ( 0r$2"$8 !# !!r*! !&' *u!#-'r.

> #% !&' 2'1'r? #("$"#$ " !&! S-u$8 " 8"3"$8 !&'- !&' 0'! *&'-'.

S# S-u$8 " $#! #$1/ 8"3"$8 0'! *#$u-'r (r#-#!"#$ #%%'r 0u! 1# !&'

0'! !r2' (r#-#!"#$ #%%'r. B'*u' #% !&" S-u$8 " *!u11/ 2'1'r?

%3#r"!'. S-u$8? *&'-' " R.>> ((r#.

27

Best trade *romotiona# acti.it"

LG

25%

ieocon

13%

onida

6% BPL

6%

samsung

50%

samsung

LG

ieocon

onida

BPL

Best *icture 4ua#it"

LG

1!%

*hi#i*s

6%

onida

13%BPL

6%

samsung

56%

samsung

LG

*hi#i*s

onida

BPL


28/133

= #% !&' 2'1'r? #("$"#$ " !&! S-u$8? ("*!ur' :u1"!/ " !&' 0'!

-#$8 11 !&' 0r$2.

!onclusion from above findin"s#

The most influencin" factor accordin" to dealers that influence the

customers while purchasin" the television is brand name and price. $.% is

havin" the best brand name and thus it is the hi"hest sellin" brand in

most of the outlets. &ndmost influencin" factor is picture quality and

Samsun" has the best picture quality followed by $.%.

So, it is clear that $.% and Samsun" are the mar'et leaders ri"ht now as

they are dominatin" the influencin" factors that influence the customers

while purchasin" television.

(t is also clear that dealers prefer that brand which is "ivin" them the best

net landin" rate and not the one which is havin" the best brand name.

Samsun" is "ivin" the best net landin" rate and also healthy trade

promotion offers and so dealers prefer Samsun". Samsun" "ives )s.*++

appro as dealer mar"in and schemes )s.&++. $.% has hi"h demand in

mar'et and the schemes "iven by $.% is )s.-++ appro and mar"in is

)s.++ appro. /fter sale service of Samsun" and $% is re"arded as best.

$% has introduced Toll 0ree number recently.

28


29/133

DEALERS?S SATISFACTION WITH VIDEOCON TELEVISION

> #% !&' 2'1'r? #("$"#$ " !&! !&' 0r$2 $-' #% V"2'#*#$ " 8##2 $2

, #% !&' 2'1'r? #("$"#$ " !&! "!? )u! %"r.

29

000%

1000%

2000%

3000%

$000%

5000%

Poor &air Good er"

good

satisfaction ith brand name

Series1

000%

500%

1000%

1500%

2000%

2500%

3000%

3500%

$000%

Poor &air Good er"

good

Satisfaction ith )esthetics

Series1


30/133

9.> $2 96., #% !&' 2'1'r? %''1 !&! !&' '!&'!"* #% V"2'#*#$ "

8##2 $2 3'r/ 8##2. S# !&' '!&'!"* r' 8##2 '$#u8& !# !!r*! !&'

*u!#-'r. S-u$8 & 0'! '!&'!"* # V"2'#*#$ *$ 5#r4 #$ !&".

9.> #% !&' 2'1'r? #("$"#$ " !&! V"2'#*#$ !'1'3""#$ " 8"3"$8 8##2

('r%#r-$*' 0u! 96., #% !&' 2'1'r %''1 !&! !&' ('r%#r-$*' " )u! %"r -

3

0%

10%

20%

30%

$0%

&air Good er"

good

ece##ent

Satisfaction 5ith *erformance

Series1

000%

500%

1000%

1500%

2000%

2500%

3000%

3500%

$000%

Poor &air Good er"

good

ece##ent

Satisfaction ith net #anding cost

Series1


31/133

9.> #% !&' 2'1'r %''1 !&! !&' $'! 1$2"$8 r!' (r#3"2'2 0/ V"2'#*#$ "

8##2 0u! , #% !&' 2'1'r %''1 !&! !&' $'! 1$2"$8 r!' " )u! %"r.

9.> #% !&' 2'1'r #("$"#$ " !&! !&' *#$u-'r (r#-#!"#$ *!"3"!"' #%

V"2'#*#$ " 8##2 5&"1' 96., #% !&' 2'1'r? #("$"#$ " !&! !&' *#$u-'r

(r#-#!"#$ #%%'r " )u! %"r.

31

Satisfaction ith onsumer *romotion acti.ities

000% 1000% 2000% 3000% $000%

Poor

&air

Good

er" good

Series1

Satisfaction ith ad.ertisement

000% 1000

%

2000

%

3000

%

$000

%

5000

%

6000

%

Poor

&air

Good

er" good

7ce##ent

Series1


32/133

=., #% !&' 2'1'r !&"$4 !&! !&' 23'r!"'-'$! #% V"2'#*#$ " 8##2

@9. #% !&' 2'1'r / !&! %!'r 1' 'r3"*' #% V"2'#*#$ " 8##2.

32

000%

1000%

2000%

3000%

$000%

5000%

Poor Good 7ce##ent

Satisfaction ith after sa#e ser.ice

Series1

000%

1000%

2000%3000%

$000%

5000%

Poor &air Good er"

good

7ce##ent

Satisfaction ith ,rade *romotiona# acti.ities

Series1


33/133

> #% !&' 2'1'r? r' $#! 3'r/ -u*& !"%"'2 5"!& !&' !r2' (r#-#!"#$

*!"3"!/ #% V"2'#*#$. T&'/ / !&! !&' !r2' (r#-#!"#$ " )u! %"r.

=. #% !&' 2'1'r? #("$"#$ 0#u! 3"2'#*#$? ("*!ur' :u1"!/ " 8##2

33

000%

1000%

2000%

3000%

$000%

5000%

6000%

/000%

Poor &air Good er"

good

7ce##ent

Satisfaction ith *icture 4ua#it"

Series1

000%

1000%

2000%

3000%

$000%

5000%

Poor &air Good er"

good

7ce##ent

Satisfaction ith sound 4ua#it"

Series1


34/133

> #% !&' 2'1'r !&"$4 !&! V"2'#*#$? #u$2 :u1"!/ " 8##2 0u! 9.>

#% !&' 2'1'r !&"$4 !&! V"2'#*#$? #u$2 :u1"!/ " 3'r/ 8##2.

@9. #% !&' 2'1'r !&"$4 !&! V"2'#*#$? "$ ( 0r$2"$8 " 8##2 0u!

, #% !&' 2'1'r !&"$4 !&! "! " (##r.

/t present 1 dealers in %uwahati are dealin" with 2ideocon television and the ratin"

"iven by them is hoverin" around & and 3 which means fair and "ood .The ratin" is

hoverin" around fair and "ood. 0ew dealers "ave ratin"s as very "ood and no one

"ave ecellent. This shows that dealers are satisfied with 2ideocon to some etent. So,

2ideocon needs to raise its bar and dominate the mar'et which ri"ht now is dominated

by Samsun" and $.%.

3

000% 1000% 2000% 3000% $000% 5000%

Poor

&air

Good

er" good

7ce##ent

Satisfaction ith 'n sho* ad.ertisement

Series1


35/133

6., #% !&' 2'1'r !&"$4 !&! "$ ( 0r$2"$8 "$*r'' !&' 1'. T&'/

!&"$4 !&! "$ ( 0r$2"$8 "$*r'' !&' 3""0"1"!/ #% !&' 0r$2 "$ $ #u!1'!

5&"*& " *r#52'2 0/ -$/ 0r$2. S-u$8 $2 L.G r' &3"$8 !&' 0'! "$

( 0r$2"$8 %#11#5'2 0/ V"2'#*#$. T&" " 1# #$' #% !&' r'#$ %#r &"8&

1' #% S-u$8 $2 L.G "$ Gu5&!" -r4'!.

36

8oes 'n Sho* Branding 'ncreases Sa#es9

"es

-1%

no

1!%

"es

no


36/133

rank of striking medias

0

2

"

#

$%0

%2

ne&s

ae

r t'

radio(m

ma

ga)ine

s

inte

rnet

hoa

rdin

gs

media

fre4uencies

ran* %ran* 2

ran* +

ran* "

ran* 5

ran* #

66 2'1'r !&"$4 !&! T.V " !&' 0'! -'2" %#r 23'r!""$8.

6> 2'1'r !&"$4 !&! $'5(('r " !&' ,$20'! -'2" %#r 23'r!""$8.

2'1'r !&"$4 !&! r2"$8 u12 0' !&' 9r20'! -'2" %#r 23'r!""$8.

2'1'r !&"$4 !&! r2"# %- u12 0' 9r20'! -'2" $2 = 2'1'r !&"$4

!&! "! u12 0' @!&0'! -'2".

I$!'r$'! $2 -8


37/133

6 #% !&' 2'1'r 8"3' 6!(r'%'r'$*' !# $'! 1$2"$8 r!' 0'%#r' 0u/"$8

!'1'3""#$ %r#- *#-($/. O$1/ 9 #% !&' 2'1'r 8"3' 6!(r'%'r'$*' !#

0r$2 $-'. T&" !&! 0r$2 $-' #% *#-($/ 2#' $#! -!!'r !&'

-#! %#r !&' 2'1'r. I% !&' *#-($/ 8"3' 8##2 $'! 1$2"$8 r!' !&'$ -#!

#% !&' 2'1'r r' r'2/ !# !#*4 !&! 0r$2.

#% !&' 2'1'r '('*! 0'!!'r *&'-' %r#- *#-($/. D'1'r '('*!

"$*r'' "$ *&'-' 0/ , !# 9 #$ MRP.

D'1'r 1# '('*! !# 8'! %r'' !'1'3""#$ #r r'%r"8'r!#r "$*' #% 0u14

(ur*&'.

D'1'r '('*! %r'' !#ur (*48' !# %#r'"8$ *#u$!r"' "$*' #% &u8' 1'

37

,rade *romotiona# acti.it" e*ected b" 8ea#ers

&ree goods6%

ash

discount

6%

Schemes

--%

Schemes

&ree goods

ash discount


38/133

.> #% !&' 2'1'r / !&! !&'"r !#*4 r':u"r'-'$! %#r- V"2'#*#$ r'

-'! "$ !"-' 0u! r'-"$"$8 2'1'r / !&! !&'"r !#*4 r':u"r'-'$! r' $#!

-'! "$ !"-'.

.> #% !&' 2'1'r / !&! !&'r' & 0''$ *#-(1"$ %r#- V"2'#*#$

*u!#-'r

38

)re Stock e4uirements et 'n ,ime9

o

13%

:es

-/%

:es

o

)n" com*#ains ti## no from ideocon

customers9

:es

-/%

o

13%

:es

o

8oes ideocon es*onds (uick#"9

:es

!3%

o

/%

:es

o


39/133

9 #% !&' 2'1'r / !&! V"2'#*#$ r'(#$2 :u"*41/ !# *u!#-'r?

*#-(1"$

CROSS TABULATIONS+

ALL THE CHI; SUARED TEST HAS BEEN CARRIED AT >

CONFIDENCE LEVELQ

F#r %"$2"$8 #u! 5&'!&'r !&'r' " *&$8' "$ *#$u-'r 0'&3"#r "$ 2"%%'r'$! r'

2'%"$'2 0/ -' "$ !&' $1/" I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur'

!'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! 2"%%'r'$*' 0'!5''$

*u!#-'r #% 2"%%'r'$! r' $2 !&'"r -#! "$%1u'$*"$8 %*!#r 5&"1' (ur*&"$8

!'1'3""#$.

Chi-Square Tests

,alue d( Asym. Sig.

2-sided

Pearson /hi- 22.#2 %2 .0+%

39


40/133

S1uare

T&' -11 31u' .>967 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! 2"%%'r'$*' 0'!5''$ *u!#-'r #% 2"%%'r'$! r' $2 !&'"r -#!

"$%1u'$*"$8 %*!#r 5&"1' (ur*&"$8 !'1'3""#$.

Symmetric Measures

,alue Aro.

Sig.

/ontingency

/oe((icient

.7#5 .0+%

C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>96 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' 2"%%'r'$*' 0'!5''$

2"%%'r'$! r' #% *u!#-'r $2 !&' -#! "$%1u'$*"$8 %*!#r %#r !&'- 5&"1'

(ur*&"$8 !'1'3""#$.


41/133

consumer beha.iour

0

%

2

+

"

5

#

area % area 2 area + area " area 5

area of dea#ers

mostinf#uencingfactor5h

i#e

*urchasing,3

aesthetics

rice

3rand image

icture 1uality

Ar' 6 "$*1u2' 2'1'r #% P1!$ 0


42/133

"8$"%"*$*' r'1!"#$&"( 0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2

$2 &"8&'! $u-0'r #% 1' #% (r!"*u1r 0r$2.

2hi;S4uare ,ests

,alue d( Asym. Sig. 2-

sided

Pearson /hi-

S1uare

2+."" .00"

T&' -11 31u' .>>@7 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2 4'(!

0/ 2'1'r $2 &"8&'! $u-0'r #% 1' #% !&! (r!"*u1r 0r$2.

S"mmetric %easures

,alue Aro. Sig.

/ontingency

/oe((icient

.77" .00"

C#$!"$8'$*/ *#'%%"*"'$! " .@ 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2 " !r#$8 $2 ((r#"-!'

"8$"%"*$*' " .>>@ # 5"!& &"8& *#$%"2'$*' 1'3'1 5' *$ / !&! !&' r'1!"#$&"(

0'!5''$ !&' 3r"01' !ru'.

T&' -"$ #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"(

0'!5''$ &"8&'! $u-0'r #% !#*4 #% (r!"*u1r 0r$2 4'(! "$ (r!"*u1r #u!1'!

$2 &"8&'! $u-0'r #% 1' #% (r!"*u1r 0r$2 "$ !&! #u!1'!.

2


43/133

highest number of stock and highest number of

sa#e

0

%

2

+

"

5

#

samsung 4. onida BP4

highest number of stock

sa#eatdea#er+sout#et

samsung

4.

'ideocon

BP4

I! *$ 0' "$!'r(r'!'2 %r#- !&' 0r 2"8r- !&! 2'1'r & S-u$8

!&'"r &"8&'! $u-0'r #% !#*4 $2 2'1'r #u! #% & S-u$8 !&'"r

&"8&'! '11"$8 0r$2.

A8"$ @ 2'1'r &3' L.G !&'"r &"8&'! $u-0'r #% !#*4 $2 9 2'1'r #u!

#% @ & L.G !&'"r &"8&'! '11"$8 0r$2.

O$1/ 6 2'1'r & BPL !&'"r &"8&'! $u-0'r #% !#*4 $2 &"8& '11"$8

0r$2 "$ !&! #u!1'! " 1# BPL.

T&'r' " $ '*'(!"#$ "$ , 2'1'r? #u!1'!. B#!& !&' 2'1'r &3' O$"2 !&'"r

&"8&'! $u-0'r #% !#*4 0u! &"8&'! '11"$8 0r$2 r' L.G $2 V"2'#*#$-

F#r %"$2"$8 #u! 5&'!&'r !&' 2'1'r !#*4 !&! 0r$2 !&' -#! 5&"*& (r#3"2'&"8&'! N.L.C I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11

&/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ !&' &"8&'!

$u-0'r #% !#*4 4'(! 0/ 2'1'r $2 !&' N'! 1$2"$8 r!' (r#3"2'2 0/ !&! 0r$2.

3


44/133

2hi;S4uare ,ests


sided

Pearson

/hi-S1uare

2%.+++ .0%%

T&' -11 31u' .>667 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ !&' &"8&'! $u-0'r #% !#*4 4'(! #% (r!"*u1r

0r$2 $2 $'! 1$2"$8 r!' (r#3"2'2 0/ !&! 0r$2

S"mmetric %easures

,alue Aro.

Sig./ontingency

/oe((icient

.75# .0%%

C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>66 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

T&' -"$ #0)'*!"3' #% (r'(r"$8 !&' %#11#5"$8 0r 2"8r- " !# !&! -#! #%

!&' 2'1'r !#*4 !&! 0r$2 5&"*& 8"3' !&' 0'! N'! 1$2"$8 r!' "$!'2 #%

!#*4"$8 !&! 0r$2 5&"*& & &"8& 2'-$2. T&' $'! (r'%'r'$*' " 8"3'$ !# !&'

0r$2 5&"*& & 8#! &"8& 2'-$2.


45/133

highest number of stock and highest L

0

%

2

+

"

5

#

7$

%0

samsung 4. onida BP4

highest number of stock

13L32

samsung

4.

'ideocon

BP4

2'1'r #u! #% 6= 2'1'r ur3'/'2 & S-u$8 &"8&'! $u-0'r #% !#*4

$2 11 !&' 2'1'r r' #% !&' #("$"#$ !&! S-u$8 8"3' !&'- !&' 0'! $'!

1$2"$8 r!'.

@ 2'1'r & L.G !&'"r &"8&'! $u-0'r #% !#*4 0u! #$1/ "$ 6 #u!1'! L.G "

8"3"$8 !&' 0'! $'! 1$2"$8 r!'. E3'$ !&'$ L.G " !#*4 !&' -#! 0'*u' #%

&"8& *u!#-'r 2'-$2. , 2'1'r &3' O$"2 !&'"r &"8&'! $u-0'r #% !#*4 0u! $'! 1$2"$8 r!' "

0'! 8"3'$ 0/ V"2'#*#$ $2 BPL.

6 2'1'r & BPL !&'"r &"8&'! $u-0'r #% !#*4 $2 BPL 8"3' !&'$ !&'

0'! N'! 1$2"$8 r!'.

Fr#- !&" 5' *$ *#$*1u2' !&! -#! #% !&' 2'1'r #(! %#r !&! 0r$2 5&"*& 8"3'

!&'- !&' 0'! $'! 1$2"$8 r!'.

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' #% 8##2*#$u-'r (r#-#!"#$ *!"3"!"' *#$2u*!'2 0/ !&! 0r$2 I 2"2 *r# !0u1!"#$

$2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 *#$u-'r

(r#-#!"#$ *!"3"!/ 8"3'$ 0/ !&! 0r$2.

6


46/133

2hi;S4uare ,ests

,alue d( Asym. Sig. 2-sided

Pearson /hi-

S1uare

%7.52" .0"%

T&' -11 31u' .>@67 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( &"8& 1' #% (r!"*u1r 0r$2 $2 *#$u-'r (r#-#!"#$

*!"3"!/ 8"3'$ 0/ !&! 0r$2.

S"mmetric %easures

,alue Aro. Sig.

/ontingenc

y/oe((icient

.72+ .0"%

C#$!"$8'$*/ *#'%%"*"'$! " .,9 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>@6 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

T&' #0)'*!"3' #% (r'(r"$8 !&' %#11#5"$8 0r 2"8r- " !# !&' r'1!"#$&"(

0'!5''$ &"8&'! 1' #% (r!"*u1r 0r$2 $2 &"8&'! *#$u-'r (r#-#!"#$ #%%'r

8"3'$ 0/ !&! 0r$2.


47/133

highest number of sa#e and highest consumer

*romotion

0

%

2

+

"

5

#

samsung 4. 'ideocon BP4

highest number of sa#e

dea#er+so*inionabout

consumer*romotio

n

samsung

4.

'ideocon

onida

2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2

S-u$8 8"3' 0'! *#$u-'r (r#-#!"#$ #%%'r.

2'1'r / !&! L.G " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2

2'1'r r' #% !&' #("$"#$ !&! L.G 8"3' !&' 0'! *#$u-'r (r#-#!"#$

#%%'r.

BPL " !&' &"8&'! '11"$8 0r$2 "$ #$' #u!1'! $2 BPL 8"3' 8##2 *#$u-'r

(r#-#!"#$ #%%'r **#r2"$8 !# !&! 2'1'r.

I$ , #u!1'! V"2'#*#$ " &"8&'! '11"$8 0r$2 1!u8& S-u$8 $2 L.G "

8"3"$8 !&' 0'! *#$u-'r (r#-#!"#$

T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& 8"3' 8##2 *#$u-'r (r#-#!"#$

#%%'r " r'*#r2"$8 &"8& 1' !##.

7


48/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' #% '*'11'$!0r$2 $-' '$)#/'2 "$ !&' -r4'! I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";

:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"(

0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '*'11'$! 0r$2 $-' '$)#/'2 0/ "! "$

!&' -r4'!

2hi;S4uare ,ests

,alue d( Asym.

Sig. 2-

sided

Pearson /hi-

S1uare

%+.$#7 + .00+

T&' -11 31u' .>>97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '*'11'$! 0r$2

$-' '$)#/'2 0/ !&! (r!"*u1r 0r$2 "$ !&' -r4'!.

S"mmetric %easures

,alue Aro. Sig.

/ontingency

/oe((icient

.#$% .00+

C#$!"$8'$*/ *#'%%"*"'$! " .=6 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>9 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

8


49/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' 0r$2 $-' '$)#/'2 0/ !&! 0r$2 "$ !&'

-r4'!.

highest sa#e and best brand name

0

%

2

+

"

5

#

7

$


highest sa#e

dea

#er+so*inionabout

brandname

samsung

4.

2'1'r r' #% !&' #("$"#$ !&! S-u$8 " &"8&'! '11"$8 0r$2 "$ !&'"r

#u!1'! $2 !&'/ !&"$4 !&! S-u$8 '$)#/ !&' 0'! 0r$2 $-' "$ !&'

-r4'!.

2'1'r r' #% !&' #("$"#$ !&! L.G " !&' &"8&'! '11"$8 0r$2 "$ !&'"r

#u!1'! $2 L.G " !&' 0'! 0r$2 **#r2"$8 !# !&'-.

T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& & -2' $ "-(*! "$ *u!#-'r?

-"$2 & &"8& 2'-$2. Cu!#-'r r' 0r$2 *#$*"#u.

9


50/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# '!&'!"* #%!&! 0r$2 I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11

&/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #%

(r!"*u1r 0r$2 $2 '!&'!"* #% !&! 0r$2

2hi;S4uare ,ests


sided

Pearson /hi-

S1uare

22.27$ %2 .0+5

T&' -11 31u' .>97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 '!&'!"* #%

!&! 0r$2.

S"mmetric %easures

,alue Aro. Sig.

/ontingency

/oe((icient

.7#+ .0+5

C#$!"$8'$*/ *#'%%"*"'$! " .=9 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>9 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

6


51/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.

high sa#e of a brand and aestheitics of that brand

0

%

2

+

"

5

#


highest se##ing brands

dea#er+so*inionabout

aesthetics

samsung

4.

sony

onida

3l

A8"$ 2'1'r r' #% !&' 3"'5 !&! #$' #% !&' r'#$ %#r S-u$8? &"8&

1' " 0'*u' #% "! '!&'!"*. T&' !'1'3""#$ " u*& !&! "! *$ !!r*!

*u!#-'r.

A8"$ L.G " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! $2 9 2'1'r r' #% !&'

3"'5 !&! L.G? '!&'!"* r' !&' 0'!. A1!u8& !&'/ / !&! S-u$8 "

':u11/ 8##2.

A8"$ !&' 2'1'r 5 / !&! BPL " !&' &"8&'! '11"$8 0r$2 1# / !&!

"! & 8#! !&' 0'! '!&'!"*.

T&u 5' *$ *#$*1u2' !&! '!&'!"* (1/ -)#r r#1' "$ *u!#-'r -"$2

5&"1' (ur*&"$8 !'1'3""#$. S-u$8 ''- !# &3' !&' 0'! '!&'!"* $2

1# & &"8& 2'-$2.

61


52/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 0'*u' "! " r'1"01' I2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2

" !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2

$2 r'1"0"1"!/ 5"!& 0r$2

2hi;S4uare ,ests


sided

Pearson /hi-

S1uare

20.#$2 # .002

T&' -11 31u' .>>,7 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' ""8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 r'1"0"1"!/ 5"!&

!&! 0r$2.

S"mmetric %easures

,alue Aro. Sig.

/ontingency

/oe((icient

.75% .002

C#$!"$8'$*/ *#'%%"*"'$! " .6 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>, "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

62


53/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.

high sa#e and re#iabi#t"

0

%

2

+

"

5

#

7

$


highest se##ing brands

dea#e

r+so*inionabout

reiabi#t" samsung

4.

3l

2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2 9

2'1'r / !&! S-u$8 " -#! r'1"01' $2 " #$' #% !&' %*!#r %#r "!

&"8& 2'-$2.

A8"$ "$ #u!1'! L.G " !&' &"8&'! '11"$8 0r$2 $2 2'1'r r' #% !&'

3"'5 !&! L.G " !&' -#! r'1"01' 0r$2 $2 !&!? 5&/ *u!#-'r 2'-$2

L.G.

A8"$ BPL " &"8&'! '11"$8 0r$2 **#r2"$8 !# #$' 2'1'r $2 !&' 2'1'r "

#% !&' 3"'5 !&! BPL " -#! r'1"01'.

T&u 5' *$ *#$*1u2' !&! !&' 0r$2 5&"*& " -#! r'1"01' & &"8& 2'-$2.

63


54/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# %3#r01' $'!1$2"$8 *#! (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r I 2"2 *r# !0u1!"#$ $2

*#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 $'! 1$2"$8

r!' (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r

2hi;S4uare ,ests

,alue d( Asym.

Sig. 2-

sided

Pearson /hi-

S1uare

%7.77$ .0+$

T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 $'! 1$2"$8 *#!

(r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r.

S"mmetric %easures

,alu

e

Aro. Sig.

/ontingency

/oe((icient

.725 .0+$

C#$!"$8'$*/ *#'%%"*"'$! " ., 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>9 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

6


55/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' '!&'!"* #% !&! 0r$2.

high sa#e and net #anding rate

0

%

2

+

"

5

#


high se##ing brands

dea#er+so*inionaboutnet

#an

dingrate samsung

4.

'ideocon

3l

I! " 3'r/ *1'r %r#- !&' 0r 2"8r- !&! !&' 0r$2 5&"*& 8"3' !&' 0'! $'!

1$2"$8 r!' & &"8& 1'. D'1'r 15/ !r/ !# 1' !&! 0r$2 5&"*& 8"3' !&'- &'1!&/ $'! 1$2"$8 r!'.

2'1'r / !&! S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ !&'"r #u!1'! $2

S-u$8 8"3' !&'- !&' 0'! $'! 1$2"$8 r!'.

V"2'#*#$ " !&' &"8&'! '11"$8 0r$2 "$ , #u!1'! $2 V"2'#*#$ 8"3' 0'! $'!

1$2"$8 r!'.

BPL " !&' &"8&'! '11"$8 0r$2 "$ #$' #u!1'! $2 BPL 8"3' !&' 0'! $'!

1$2"$8 r!' !# !&! 2'1'r

A1!u8& L.G " $#! 8"3"$8 &'1!&/ $'! 1$2"$8 r!' 0u! '3'$ !&'$ "! " !&'

&"8&'! '11"$8 0r$2. I! " 0'*u' L.G & !&' 0'! 0r$2 $-' "$ !&'

-r4'!.

66


56/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " 1# 0'*u' #% %!'r1' 'r3"*' (r#3"2'2 0/ "! I 2"2 *r# !0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!.

T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$

&"8& 1' #% (r!"*u1r 0r$2 $2 %!'r 1' 'r3"*' (r#3"2'2 0/ !&! 0r$2

2hi;S4uare ,ests

,alue d( Asym.

Sig. 2-

sided

Pearson /hi-

S1uare

2".#7% %5 .055

T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 %!'r 1'

'r3"*' #% !&! 0r$2.

S"mmetric %easures

,alue Aro. Sig./ontingency

/oe((icient

.77 .055

C#$!"$8'$*/ *#'%%"*"'$! " . 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .> "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

6


57/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !&' %!'r 1' 'r3"*' #% !&! 0r$2.

high sa#e and after sa#e ser.ice

0

0.5

%

%.5

2

2.5

+

+.5


highest se##ing brand

dea#er+so*inionaboutafter

sa#eser.ice

samsung

4.

hilis

sony

onida

3l

9 2'1'r r' #% !&' 3"'5 !&! S-u$8 8"3' !&' 0'! %!'r 1' 'r3"*' $2

!&! 5&/ "! & &"8& 2'-$2.

A8"$ 9 2'1'r r' #% !&' 3"'5 !&! L.G 8"3' !&' 0'! %!'r 1' 'r3"*' $2

!&!? 5&/ "! & &"8& 2'-$2.

O$' 2'1'r " #% !&' 3"'5 !&! BPL 8"3' !&' 0'! %!'r 1' 'r3"*' $2 !&!?

5&/ "! " &"8& '11"$8 0r$2 "$ &" #u!1'!.

67


58/133

F#r %"$2"$8 #u! 5&'!&'r &"8& 1' #% (r!"*u1r 0r$2 " r'1!'2 !# %3#r01'!r2' (r#-#!"#$ *!"3"!/ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r I 2"2 *r#

!0u1!"#$ $2 *#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&!

!&'r' " $# "8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2

!r2' (r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r

2hi;S4uare ,ests


sided

Pearson /hi-

S1uare

27.000 %2 .00$

T&' -11 31u' .>,97 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ &"8& 1' #% (r!"*u1r 0r$2 $2 !r2'

(r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !# !&' 2'1'r.

S"mmetric %easures

,alue Aro. Sig.

/ontingency

/oe((icient

.72 .00$

C#$!"$8'$*/ *#'%%"*"'$! " ., 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>> "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

68


59/133

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# !&' r'1!"#$&"( 0'!5''$

&"8&'! 1' #% (r!"*u1r 0r$2 $2 !r2' (r#-#!"#$ (r#3"2'2 0/ !&! 0r$2 !#

!&' 2'1'r.

high sa#e and trade *romotion

0

%

2

+

"

5

#


high se##ing brands

dea#er+so*

inionabouttrade

*romotion

samsung

4.

'ideocon

onida3l

S-u$8 " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! #u! #% !&' 6= #u!1'!

ur3'/'2 $2 S-u$8 8"3' !&' 0'! !r2' (r#-#!"#$ "$ 11 !' #u!1'!.

L.G " !&' &"8&'! '11"$8 0r$2 "$ #u!1'! #u! #% !&' 6= #u!1'! ur3'/'2

$2 L.G 8"3' !&' 0'! !r2' (r#-#!"#$ #%%'r !# @ 2'1'r #u! #% 2'1'r.

V"2'#*#$ " !&' &"8&'! '11"$8 0r$2 "$ , #u!1'! $2 "$ 6 #u!1'! "! 8"3' 0'!

!r2' (r#-#!"#$ #%%'r.

BPL " !&' &"8&'! '11"$8 0r$2 "$ 6 #u!1'! $2 BPL 8"3' !&' 0'! !r2'

(r#-#!"#$ #%%'r "$ !&! #u!1'!.

T&u 5' *$ *#$*1u2' !&! !r2' (r#-#!"#$ (1/ 3'r/ "-(#r!$! r#1' "$ !&' 1'

#% !&' (r#2u*!.

W&"1' !u2/"$8 !&' *#$u-'r 0'&3"#r I $#!"*'2 !&! *u!#-'r #%!'$ !4' 23"*'

#% !&' 1' -$ "$ !&' (. T&' *u!#-'r 4 !&' 1' -$ 0#u! !&' '%%"*"'$*/

#% !&' (r#2u*!. T&' 1' -$ 3'r/ 5"'1/ !r"' !# '11 !&! 0r$2 5&"*& 8"3' !&'-

0'! !r2' (r#-#!"#$1 #%%'r. M#! #% !&' 2'1'r (r'%'r !# '11 !&! 0r$2 5&"*&

69


60/133

8"3' !&'- (r#%"!. I! " '3"2'$! %r#- !&' 0r 2"8r- !&! &"8& 1' #% 0r$2 "

r'1!'2 !# !r2' (r#-#!"#$1 #%%'r 8"3'$ 0/ !&! 0r$2.

ANOVA67 M/ $'! !'( " !# %"$2 #u! !&' !"%*!"#$ 1'3'1 #% !&' 2'1'r #% 2"%%'r'$! r'

#$ 2"%%'r'$! !!r"0u!' #% V"2'#*#$ !'1'3""#$. F#r !&" (ur(#' I *#$2u*!'2 #$';5/

ANOVA 5"!& r' #% 2'1'r %*!#r $2 2'('$2'$! 3r"01' 0'"$8 !&'

!"%*!"#$ #% !&' 3r"#u 2'1'r 5"!& !&' !!r"0u!'. I &2 u-'2 '! #% 66 $u11

&/(#!&'' %#r *#$2u*!"$8 !&' !'!.

T&' "8$"%"*$*' 1'3'1 u-'2 0/ -' " > #r >.6>. I% !&' 31u' "$ S"8. *#1u-$"$ ANOVA !01' " 1' !&$ .6> "! (r#3' !&! ! > *#$%"2'$*' 1'3'1 !&' 3r"!"#$

"$ "$2'('$2'$! 3r"01' " 01' !# *u' "8$"%"*$! 3r"!"#$ " 2'('$2'$! 3r"01'.

T&' !'! r'3'1 !&! !&'r' " $# "8$"%"*$! 2"%%'r'$*' 0'!5''$ 2"%%'r'$! r' #%

2'1'r $2 !&' r!"$8 8"3'$ 0/ !&'- #$ '!&'!"* 23'r!"'-'$! $2 #u$2

:u1"!/ $2 %!'r 1' 'r3"*'.

Bu! 5"!& &"8& *#$%"2'$*' 1'3'1 5' *$ *#$*1u2' !&! !&'r' " "8$"%"*$! 1'3'1 #%

2"%%'r'$*' 0'!5''$ !&' 2"%%'r'$! r' #% 2'1'r $2 r!"$8 8"3'$ 0/ !&'- #$

!"%*!"#$ r'8r2"$8 0r$2 $-' ('r%#r-$*' $'! 1$2"$8 r!' *#$u-'r

(r#-#!"#$ *!"3"!"' !r2' (r#-#!"#$ ("*!ur' :u1"!/ $2 "$ ( 23'r!"'-'$!-

The Sig. column below reveals the significance level.

)1


61/133

satis(action &ith ad'ertisement .+55

satis(action &ith trade romotion .0#

satis(action &ith a(ter sales ser'ice .57%

satis(action &ith icture 1uality .05

satis(action &ith sound .%#$

satis(action &ith in sho ad .02%

,he fo##o5ing tab#e 5i## gi.e the mean .a#ues gi.en b" different areas of dea#ers=

8escri*ti.e

Mean

6A4R8S 9AM

satis(action &ith

3rand name

B: galay: tarang: 'i*ram sales: 3harali 3rothers8

an3a)ar.

2

ra;:rhino:uhonic:ecellent:city:sunshine:rong

ghor:3am3ino

+.%25

Bharali 3rothers chandmari 2

man;u "

rhino "


62/133

rhino +


63/133

sound

ra;:rhino:uhonic:ecellent:city:sunshine:rong

ghor:3am3ino

2.$75

3harali chandmari "

man;u "

rhino "


64/133

5&"*& -'$ 3'r/ 8##2. B&r1" 0r#!&'r *&$2-r" 5&"*& " r' 9 "$ -/ $1/"

" 1# $#! 3'r/ -u*& !"%"'2 5"!& V"2'#*#$ 5' *$ '' !&' r!"$8 8"3'$ 0/ !&'-

"$ -'$ *#1u-$. T&u 5' *$ *#$*1u2' !&! r' 6 $2 r' 9 r' $#! 3'r/ -u*&

!"%"'2.

INTRODUCTION TO FACTOR ANALYSIS

F*!#r $1/" " u'%u1 -'! #% r'2u*"$8 2! *#-(1'"!/ 0/ r'2u*"$8 !&'

$u-0'r #% 3r"01' 0'"$8 !u2"'2. T&" $1/" &'1( "$ 4$#5"$8 5&! '*!1/

-4' *u!#-'r !# 0u/ !'1'3""#$. T&" $1/" &'1( "$ 4$#5"$8 !&' u$2'r1/"$8

"8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur. F*!#r $1/" " '! #% !'*&$":u'

5&"*& 0/ $1/


65/133

F#11#5"$8 r' !&' u$2'r1/"$8 "8$"%"*$! 2r"3'r #% *#$u-'r 0'&3"#ur 5&"1'(ur*&"$8 !'1'3""#$+

F'!ur' '$"!"3'

C#$*'r$'2 0#u! 1#$8'3"!/

Br$2 *#$*"#u

A!!r*!"3' 1##4 #% !&' !'1'3""#$

T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2

0'1#5 "$ 2'!"1+

I &3' %*!#r "$ -/ !u2/. T&'/ r' '!&'!"* (r"*' 0r$2 "-8' r'1"0"1"!/

22'2 %'!ur' ("*!ur' :u1"!/ #u$2 %!'r 1' 'r3"*' 1' ('#(1'? #("$"#$.

T&' #0)'*!"3' #% 2#"$8 %*!#r $1/" " !# %"$2 u$2'r1/"$8 %*!#r 5&"*& 5#u12 0'

%'5'r !&$ "$ $u-0'r 0u! 5#u12 0' 1"$'r *#-0"$!"#$ #% #-' #% !&' #r"8"$1

3r"01'.

F*!#r $1/" #$ !&' %*!#r u$2'r !u2/ r'u1!'2 "$ %#11#5"$8 #u!(u! 4

Final statistics=

,aria3le /ommunality Initial

igen

'alues

aesthetics .77 (act

or


66/133

ser'ice .%2

sales eole

oinion

.$$"

Factor Matrix

(actor% >actor 2 >actor + >actor "

aesthetics -.2 .%27 -.272 .$+

rice -.#" -$.%5-

02

.### -.%%0

3rand name .2+# -.575 -.#+$ -.+7

relia3ility .2$$ -.7%$ .52+ .%0$

added

(eatures

.$$ -.%$ -.%"+ .%+#

icture .0% .%7 .%2 -.05-02

sound .77+ .5++ .%$0 "."5+-02

ser'ice -.%25 .0" -7.0"7-02 -.27%

sales

eole8s

oinion

-.0$ -2.5$"-

02

-.%75 -.%#

Rotated Factor Matrix

(actor% (actor2 (actor+ >actor "

aesthetics -.%"7 -+.5#%-

02

-.+-02 -.72

rice -.5" .205 -.#5 .2"%

3rand

name

-.2%7-02 .20% .%2 .2+5

relia3ility .%# .$ -.%%2 .%$2

added

(eatures

.7$7 .20 ."2" -+.25#-02

icture .%% %.2#-02 +.5#-02 .25"

sound .0" -.2# -.%"# #.5"0-02

ser'ice 7.7""-02 -.07 -.2#+ .%20

sales

eole8s

oinion

-.%% -.225 -#.+"#-02 -%.$25-02

I$!'r(r'!!"#$ #% #u!(u!+


67/133

67 I$ F"$1 !!"!"* !01' 5' %"$2 *#1u-$ $-'2 C#--u$1"!/. F"$1 !!"!"*

!01' !'11 u !&! %!'r @ %*!#r 5'r' '!r*!'2 $2 r'!"$'2 !&' *#--u$1"!/ " .

%#r '!&'!"* .= %#r (r"*' $2 # #$. T&" -'$ !&! . #r . #% !&'

3r"$*' "$%#r-!"#$ *#$!'$!7 #% 3r"01' 6 ".'. A'!&'!"* " *(!ur'2 0/ #ur @

'!r*!'2 %*!#r !#8'!&'r $2 # #$.

,7 T&' %"r! !'( "$ "$!'r(r'!"$8 !&' #u!(u! " !# 1##4 ! !&' %*!#r '!r*!'2 !&'"r

E"8'$ 31u' $2 !&' *u-u1!"3' ('r*'$!8' #% 3r"$*' !01'; %"$1 !!"!"*7. W'

'' %r#- !&' *u-u1!"3' ('r*'$!8' *#1u-$ !&! !&' !&r'' %*!#r '!r*!'2

!#8'!&'r **#u$! %#r >., #% !&' !#!1 3r"$*' "$%#r-!"#$ *#$!"$'2 "$ !&'

#r"8"$1 3r"01'7. T&" " (r'!!/ 8##2 0r8"$ 0'*u' 5' r' 01' !#

'*#$#-"' #$ !&' $u-0'r #% 3r"01' %r#- "! " r'2u*'2 !# @ u$2'r1/"$8

%*!#r7. W&"1' 5' 1#! #$1/ #% !&' "$%#r-!"#$ *#$!'$! >., " r'!"$'2 0/

!&' 9 %*!#r '!r*!'2 #u! #% !&' #r"8"$1 3r"01'.7

N#5 !&' '*#$2 !4 5&"*& %#11#5 " !&! #% "$!'r(r'!"$8 5&! !&'' @ '!r*!'2

%*!#r r'(r''$!. T&" 5' *$ **#-(1"& 0/ 1##4"$8 ! F*!#r -!r" $2 R#!!'2

%*!#r -!r" !01'.

97 L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r 6 *#1u-$

3r"01' 3"@. T&" u88'! !&! %*!#r 6 " *#-0"$!"#$ #% !&'' 9 #r"8"$1 3r"01'.

F*!#r -!r" !01' 1# u88'! "-"1r 8r#u("$8. T&'r'%#r' !&'r' " $# (r#01'- "$

"$!'r(r'!"$8 !&! %*!#r 6 " *#-0"$!"#$ #% A22'2 %'!ur' P"*!ur' :u1"!/ $2

S#u$2 :u1"!/.

A! !&" (#"$! !&' !4 " !# %"$2 #u! u"!01' (&r' 5&"*& *(!ur' !&' ''$*' #%

#r"8"$1 3r"01' 5&"*& *#$!"$u' !# %#r- u$2'r1/"$8 *#$*'(! #r %*!#r. I$ !&" *'

%*!#r 6 *#u12 0' $-' F'!ur' '$"!"3' #r :u1"!/ (r#2u*!.

@7 L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r , *#1u-$

3r"01' $-'1/ R'1"0"1"!/ &3' &"8& 1#2"$8 #% .. Bu! "% 5' 1##4 ! F*!#r

7


68/133

-!r" !01' 1"8&!1/ 2"%%'r'$! ("*!ur' '-'r8'. H'r' 3r"01' $-'1/ %!'r 1'

'r3"*' 1# & &"8& 1#2"$8 #% .>@ #$ %*!#r , *#1u-$. T&u 0#!& %!'r 1'

'r3"*' $2 r'1"0"1"!/ r' !4'$ !#8'!&'r. N#5 5' -/ *#-0"$' !&'' 3r"01'

"$!# %*!#r *11'2Tru! #r Gur$!'' #r L#$8'3"!/

#r $/ #!&'r

"-"1r 5#r2 #r (&r' 5&"*& *(!ur' !&' ''$*' #% !&'' !5# 3r"01'.

7 F#r "$!'r(r'!"$8 %*!#r 9 5' 1##4 ! !&' *#1u-$ 10'1'2 %*!#r 9 "$ R#!!'2

-!r" !01' $2 F*!#r -!r" !01'. W' %"$2 #$1/ #$' 3r"01' ".'. Br$2 $-'

&3"$8 &"8& 1#2"$8 #% .6, "$ R#!!'2 %*!#r -!r" !01'. T&u (&r' %#r !&"

3r"01' *$ 0' 0r$2 *#$*"#u.

=7 F#r "$!'r(r'!"$8 %*!#r @ 5' 1##4 ! !&' *#1u-$ 10'1'2 %*!#r @ "$ R#!!'2

-!r" !01' $2 F*!#r -!r" !01'. W' %"$2 #$' 3r"01' ".'. A'!&'!"* &3"$8

&"8& 1#2"$8 #% .9 "$ %*!#r -!r" !01'. T&u (&r' %#r !&" 3r"01' *$ 0'

(('r$*' '$"!"3' #r !!r*!"3'$'.

D"*r"-"$$! $1/"+

8


69/133

T&' #0)'*!"3' #% !&" $1/" " !# 2r5 ('r*'(!u1 -( u"$8 $ !!r"0u!';0'2

(r#*'2ur' #% 2'1'r? ('r*'(!"#$ r'8r2"$8 !&r'' 0r$2 #% !'1'3""#$. T&' !&r''

0r$2 r' V"2'#*#$ S-u$8 $2 L.G. D! 5 *#11'*!'2 %r#- 6= 2'1'r #$ 66

!!r"0u!' $-'1/ 0r$2 $-' '!&'!"* ('r%#r-$*' N'! L$2"$8 C#!

*#$u-'r (r#-#!"#$ *!"3"!"' 23'r!"'-'$! !r2' (r#-#!"#$ %!'r 1' 'r3"*'

("*!ur' :u1"!/ #u$2 $2 "$ ( 0r$2"$8. T&' 3r"01' r' -'ur'2 u"$8

%"3';(#"$! r!"$8 *1'. W"!& &"8&'r 31u' "$2"*!"$8 %3#r01' 3r"01'.

Wilks' Lambda

unctions

?il*s!

4am3da

/hi-s1uare d( Sig.

% through 2 .0# 7.5%% 22 .000

2 .5%# 22."$" %0 .0%+

I$ 5"14 1-02 31u' *1#' !# > "$2"*!' !&' 8r#u( -'$ r' 2"%%'r'$!. V1u'

*1#' !# 6 "$2"*!' !&! !&' 8r#u( -'$ r' $#! 2"%%'r'$!. H'r' !&' %"r! 5"14

1-02 " .>= " *1#' !# > $2 .6= " $#! 3'r/ *1#' !# >. Bu! '3'$ !&'$ 0#!& 5"11

0' 01' !# '(1"$ 2"%%'r'$*' "$ !&' 8r#u(.

Standardized Canonical iscriminant Function Coe!!icients

>unction% >unction2

consumer romotion -.22" .+55

3rand name .2 -.+0+

aesthetics -.+2+ ."72

er(ormance .% -."$$

sound 1uality -.02 .%"#

net landing rate -.70$ .$70

a(ter sale ser'ice .57# -.2$#

in sho 3randing -.02+ -.%+5

trade romotion -.+%$ -.2$$

icture 1uality .20 .0$0

ad'ertisement .#% .5%$

T&' &"8&'r 31u' #% !&' *#'%%"*"'$! %#r (r!"*u1r !!r"0u!' #$ %u$*!"#$ "$2"*!'

!&' &"8&'r 1#2"$8 #% !&' -' #$ !&! %u$*!"#$.

0unctions at %roup !entroids

>unction

name o(

comany

% 2

Samsung .075 %.+%

9


70/133

4. 2."2+ -.#0

,ideocon -2." -.#2

T&' 0#3' !01' 2"(1/ !&' *$#$"*1 3r"01' -'$ 0/ 8r#u(. W"!&"$;8r#u(

-'$ r' *#-(u!'2 %#r '*& *$#$"*1 3r"01'. I$ !&" '-(1' %#r !&' %"r!*$#$"*1 3r"01' !&' 3'r8' 2"*r"-"$$! *#r' %#r S-u$8 " .>. T&" !01' "

u'2 !# (1#! !&' 0r$2 #$ !&' !!r"0u!' (1#!.

Pece*tua# ma* te#e.ision brands and attributes

;1

;05

0

05

1

15

;3 ;2 ;1 0 1 2 3

Series1

I$!'r(r'!!"#$ #% !&' 8r(&+

B'2 #$ !&' 2"!$*' #% !&' !!r"0u!' 3'*!#r %r#- !&' " $2 !&'"r

1'$8!& "! *$ 0' *#$*1u2'2 !&! %!'r 1' 'r3"*' 0r$2 $-' ("*!ur'

:u1"!/ 23'r!"'-'$! !r2' (r#-#!"#$ $2 "$ ( 0r$2"$8 5'"8&!

&'3"1/ #$ %u$*!"#$ 6. T&' 8r(& 1# "$2"*!' !&! #u$2 :u1"!/ *#$u-'r

7


71/133

(r#-#!"#$ '!&'!"* "$ ( 0r$2"$8 !r2' (r#-#!"#$ $2 $'! 1$2"$8

r!' 5'"8&! &'3"1/ #$ %u$*!"#$ ,.

I! (('r !&! L.G " !r#$81/ r'(r''$!'2 0/ 0r$2 $-' %!'r 1' 'r3"*'

$2 ('r%#r-$*'.

S-u$8 " %"r-1/ "2'$!"%"'2 0/ #u$2 :u1"!/ ("*!ur' :u1"!/

23'r!"'-'$! $'! 1$2"$8 *#! *#$u-'r (r#-#!"#$ *!"3"!"' $2

'!&'!"*.

V"2'#*#$ r"8&! $#5 " $#! !r#$8 "$ $/ #% !&' r' **#r2"$8 !# !&'

2'1'r.

0indin"s in detail#67 M#! #% !&' 2'1'r !#*4 !&! 0r$2 5&"*& 8"3' !&'- &'1!&/ $'! 1$2"$8

*#! $2 !r2' (r#-#!"#$ *&'-'. S-u$8 8"3' 0'! $'! 1$2"$8 *#! $2

1# 8##2 *&'-' $2 # "! " 1# 4'(! &"8&'! $u-0'r #% !#*4 0/ -#!

#% !&' 2'1'r.

71


72/133

,7 T&' *&'-' 8"3'$ 0/ S-u$8 r' R.,>> ((r# $2 2'1'r -r8"$ "

R.>> ((r#. A8"$ L.G 8"3' R.@>> ((r# *&'-' $2 -r8"$ "

R.=>> ((r#.

97 A1# S-u$8 1'2 "$ '!&'!"* $2 *#$u-'r (r#-#!"#$.

@7 L.G " -#! r'1"01' $2 & 8#! 0'! %!'r 1' 'r3"*'. T&' 'r3"*' "

(r#-(!. I$ *' #% *#-(1"$ 'r3"*' " 8"3'$ 5"!&"$ 2/.

7 I! 5 %#u$2 !&! 2'1'r '('*! %r'' !'1'3""#$ "$*' #% 0u14 (ur*&' #%

!'1'3""#$. D'1'r 1# '('*! %r'' !#ur (*48' "$*' #% &u8' 1'.

=7 T&' -#! "$%1u'$*"$8 %*!#r **#r2"$8 !# 2'1'r %#r #$' '! #% *u!#-'r

5&"1' (ur*&"$8 !&' !'1'3""#$ " 0r$2 $-' $2 %#r $#!&'r '! #%

*u!#-'r "! " (r"*'. L.G " &3"$8 !&' 0'! 0r$2 $-' $2 (r"*' " 1#

%%#r201' $2 !&u "! " !&' &"8&'! '11"$8 0r$2 "$ -#! #% !&' #u!1'!. ,$2

-#! "$%1u'$*"$8 %*!#r " ("*!ur' :u1"!/ $2 S-u$8 & !&' 0'! ("*!ur'

:u1"!/ %#11#5'2 0/ L.G. S-u$8 $2 L.G r' 2#-"$!"$8 !&' "$%1u'$*"$8

%*!#r !&! "$%1u'$*' !&' *u!#-'r 5&"1' (ur*&"$8 !'1'3""#$.

7 A! (r''$! 6= 2'1'r "$ Gu5&!" r' 2'1"$8 5"!& V"2'#*#$ !'1'3""#$ $2

%'5 2'1'r &3' 8"3'$ r!"$8 8##2 #$ 2"%%'r'$! !!r"0u!' #% V"2'#*#$

T.V. T&' r!"$8 " 'r"$8 r#u$2 %"r $2 8##2. V'r/ F'5 2'1'r 83'

r!"$8 3'r/ 8##2 $2 $# #$' 83' r!"$8 '*'11'$!. T&" !&!

2'1'r r' !"%"'2 5"!& V"2'#*#$ !# #-' '!'$!.

7 A**#r2"$8 !# 2'1'r T'1'3""#$ $2 $'5(('r r' !&' 0'! -'2"u- %#r

23'r!""$8 %#11#5'2 0/ r2"$8 $2 r2"# %-.

7 I% !&' *#-($/ 8"3' 8##2 $'! 1$2"$8 r!' !&'$ -#! #% !&' 2'1'r r'

r'2/ !# !#*4 !&! 0r$2. Br$2 $-' $2 *u!#-'r? 2'-$2 r'

'*#$2r/ %#r -#! #% !&' 2'1'r.

72


73/133

6>7M#! #% !&' 2'1'r 5$! 0'!!'r *&'-' %r#- *#-($/. A(r! %r#-

#r2"$r/ *&'-' 2'1'r 5$! '!r *&'-'. A**#r2"$8 !# !&'- "$*r''

"$ M.R.P 0/ R.9>> 0/ "$*r'"$8 *&'-' 0/ R.9>> 5"11 $#! %%'*! !&'

*u!#-'r -u*& $2 2'1'r !## 0'$'%"! 1#!.

667 F*!#r $1/" r'3'1'2 !&! **#r2"$8 !# 2'1'r *u!#-'r r' +

. F'!ur' '$"!"3'

0. C#$*'r$'2 0#u! 1#$8'3"!/

*. Br$2 *#$*"#u

2. C#$*'r$'2 0#u! (('r$*' #% !&' !'1'3""#$.

6,7 T&' *u!#-'r #% P1!$ 0


74/133

7


75/133

ANALYSIS OF CUSTOMER?S OPINION

ANALYSIS IS DONE USING SPSS. FOLLOWING TOOLS OF SPSS

ARE USED+

SIMPLE TABULATION BAR DIAGRAMS PIE DIAGRAMS7

CROSS TABULATION

ANOVA

FACTOR ANALYSIS

DISCRIMINANT ANALYSIS

76

,"*e of , that customers on

,

$0%

at ,

53%

L8

/%

,

at ,

L8


76/133

9 #% !&' *u!#-'r #5$ F1! TV $2 @> #% !&' *u!#-'r ur3'/'2 #5$

C#$3'$!"#$1 TV. V'r/ %'5 ('#(1' #5$ LCD.

T&' 0r 2"8r- *1'r1/ 2'("*! !&! -#! #% !&' *u!#-'r *$ r'*11 S#$/

*1#'1/ %#11#5'2 0/ LG.

7

,he brand hich customers can reca## the most

ank> 1

ank> 2

ank> 3

ank> $

ank> 5

0

1

2

3

$

5

6

Son" LG Samsung


77/133

M#! #% !&' *u!#-'r *$ r'*11 !&' 23'r!"'-'$! #% O$"2 *1#'1/ %#11#5'2

0/ S#$/ $2 LG. T&' ('r#$ 5 *!'2 2'3"1 "$ O$"2 23'r!"'-'$! &

-2' *#$"2'r01' "-(*!.

= #% !&' *u!#-'r 5$! !# r'(ur*&' F1! TV $2 @@ #% !&' *u!#-'r

5$! !# r'(ur*&' LCD.

77

Preferred t"*e of , incase of re*urchase b" the

customer at this moment

at ,

56%

L8

$$% at ,

L8

Preferred brand incase of re*urchase of te#e. ision b"

customers at this moment

akai1%

b*#1%

onida

6%

samsung1-%

#g

2/%.ideocon

11%

*hi#i*s

1%

son"

35%

samsung

#g

.ideocon

*hi#i*s

son"

onida

b*#

akai


78/133

9 #% !&' *u!#-'r r' #(!"$8 %#r S#$/ *1#'1/ %#11#5'2 0/ LG $2

S-u$8.

T&' 0#3' 8r(& " "$ !&' #r2'r #% -#! "-(#r!$! r'#$

S#$/ " (r'%'rr'2 0'*u' #% 0r$2 "-8' %#11#5'2 0/ ("*!ur' :u1"!/

%'!ur' #u$2 (r"*'.

LG " (r'%'rr'2 0'*u' #% (r"*' %#11#5'2 0/ 0r$2 "-8' ("*!ur' :u1"!/

#u$2 :u1"!/ %'!ur'.

78

easons for *referring Son"> LG and Samsung

0

1

2

3

$

5

6

/

Brand

image

Picture

4ua#it"

&eatures Sound *rice e#iabi#t"

)ttributes

0an

kisintheordero

fmos

tim*ortan

t

reason Son"

LG

Samsung


79/133

S-u$8 " (r'%'rr'2 0'*u' #% ("*!ur' :u1"!/ %#11#5'2 0/ 0r$2 "-8'

#u$2 :u1"!/ r'1"0"1"!/ %'!ur' $2 (r"*'.

I$%1u'$*' #% !&' %#11#5"$8 "$ *u!#-'r? -"$2. 6 6> "$%1u'$!"1 6>6>> "$%1u'$!"1.

6 #% !&' ('#(1' / !&! 23'r!"'-'$! "$ $'5(('r " > "$%1u'$!"1 "$

!&'"r 2'*""#$ -4"$8. 6 #% !&' ('#(1' / !&! "! " > "$%1u'$!"1.

79

'nf#uence of ad.ertisement in nes*a*er in

customer+s mind

$% 11%

13%

6%

1-%13%

10%

1/%

$% $%

1

2

3

$

5

6

/

-

!

10

'nf#uence of ad.ertisement in te#e.ision

2%15%

21%

2$%

13%

6%

6%

$%

2%/%

1

2

3

$

5

6

/

-

!

10


80/133

,@ #% !&' ('#(1' ur3'/'2 r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$

!'1'3""#$ " > "$%1u'$!"1. ,6 / !&! "! " > "$%1u'$!"1. 6 r' #%

!&' #("$"#$ !&! "! " 6>> "$%1u'$!"1-

, #% !&' *u!#-'r ur3'/'2 r' #% !&' #("$"#$ !&! "$ ( 0r$2"$8 "

=> "$%1u'$!"1 $2 6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! "! " >

"$%1u'$!"1.

8

0

5

10

15

20

25

30

Percentage

of o*inion

1 2 3 $ 5 6 / - ! 10

Percentage of inf#uence

'nf#uence of in sho* branding

Series1

0

5

10

15

20

25

1 2 3 $ 5 6 / - ! 10

'nf#uence of ad.ertisement in maga?ine

Series1


81/133

,6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ -8 "$%1u'$!"1 $2 -#! #% !&' *u!#-'r r' #% !&' #("$"#$ !&! "! "

#-'5&'r' r#u$2 @> !# > "$%1u'$!"1

81

'nf#uence of ad.ertisement in internet

0 5 10 15 20 25

1

2

3

$

5

6

/

-

!

10

*ercen

tageo

finf#uence

*ercentage of *eo*#e+s o*inion

Series1


82/133

,6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ "$!'r$'! " >

"$%1u'$!"1 $2 6 #% !&' *u!#-'r r' #% !&' #("$"#$ !&! 23'r!"'-'$!

"$ "$!'r$'! " @> "$%1u'$!"1. A1-#! 6 #% !&' ('#(1' r' #% !&' #("$"#$

!&! "! " 1'! "$%1u'$!"1.

82

'nf#uence of ad.ertisement in hoardings

0

5

10

15

20

25

1 2 3 $ 5 6 / - ! 10

*ercentage of inf#uence

*ercentageof*eo*#e+so

*inion

Series1


83/133

,6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$ r2"$8 "$ ,6

"$%1u'$!"1 5&"1' 6 #% !&' ('#(1' r' #% !&' #("$"#$ !&! 23'r!"'-'$! "$

r2"$8 " => "$%1u'$!"1. 6 r' #% !&' 3"'5 !&! "! > "$%1u'$!"1.

9> #% !&' ('#(1' r' #% !&' #("$"#$ !&! !&'"r (ur*&' 2'*""#$ "

"$%1u'$*'2 0/ 1' ('#(1'? #("$"#$. F'5 *u!#-'r r' #% !&' #("$"#$ !&!

!&'/ 8'! => !# > "$%1u'$*'2. R'! #% !&' #("$"#$ " *!!'r'2. F'5

*u!#-'r r' #% !&' #("$"#$ !&! 1' ('#(1'? #("$"#$ " 1' "$%1u'$!"1

5&"1' %'5 &3' r!'2 &"8&1/ "$%1u'$!"1.

83

0

5

10

15

20

25

30

*ercentage

of *eo*#e+s

o*inion

1 2 3 $ 5 6 / - ! 10


inf#uence of sa#es *eo*#e+s o*inion

Series1

0

5

10

15

20

25

30

*ercentage

of *eo*#e+s

o*inion

1 2 3 $ 5 6 / - ! 10


inf#uence of o*inion b" friends and re#ati.es

Series1


84/133

,= #% !&' ('#(1' r' #% !&' #("$"#$ !&! !&'/ 8'! > "$%1u'$*'2 0/ !&'

#("$"#$ #% %r"'$2 $2 r'1!"3'. H"8& ('r*'$!8' #% ('#(1' 8'! "$%1u'$*'2

0/ !&" 4"$2 #% 5#r2 #% -#u!& -r4'!"$8.

8

)areness of ideocon+s ad.ertisement #ed b" 8honi

and Shahrukh

"es

32%

no

6-%

"es

no


85/133

C'1'0r"!"' 1"4' D$" $2 S&&ru4& *#u12$?! -4' *#$"2'r01' "-(*!

= #% !&' *u!#-'r 2#$?! r'-'-0'r !&' 23'r!"'-'$! #% V"2'#*#$ !&!

%'!ur'2 u('r!r 1"4' D$" $2 S&&ru4&

86

'ncome #e.e# and rating gi.en for brand #o"a#it"

0

05

1

15

2

25

3

35

#ess

than

10>000

10>000

to

20>000

21>000

to

30>000

31>000

to

$0>000

$0>000 @

abo.e

income #e. e#

rating

Series1


86/133

6 *#-(1'!'1/ 2"8r'' , 2"8r'' 98r'' $2 @ *#-(1'!'1/ 8r''.

P'#(1' 5"!& "$*#-' 1'3'1 #% R.@>>>> $2 0#3' &3' 8"3'$ r!"$8 9

5&"*& -'$ !&! !&'/ 8r'' !# 0u/ !' (r#2u*! 5&"*& *#-' u$2'r !&'"r

0r$2. T&" !&! !&'' ('#(1' r' 1#/1 *u!#-'r. R'! #% !&' "$*#-'

1'3'1 ('#(1' 2# $#! 8r'' !# !&" $2 r' -#!1/ 0r$2 5"!*&'r.

6 (##r ,%"r 98##2 @3'r/ 8##2 '*'11'$!

T&' r!"$8 8"3'$ 0/ V"2'#*#$ *u!#-'r %#r 23'r!"'-'$! " 0'1#5 9 5&"*&

-'$ !&! !&' u'r #% V"2'#*#$ TV r' $#! !"%"'2 5"!& !&' *urr'$!

(r#-#!"#$1 *!"3"!"' #% V"2'#*#$. W&'r' u'r #% LG S-u$8 O$"2

$2 S#$/ *u!#-'r r' & r!'2 23'r!"'-'$! #% !&'"r 0r$2 8##2

8

Satisfaction ith ad.ertisement

0 1 2 3 $

samsung

#g

.ideocon

*hi#i*s

son"

haier

onida

b*#

Brands

ating gi.en b" customers for the brand the"

on

Series1


87/133

M#! #% !&' *u!#-'r r' !"%"'2 5"!& !&' ('r%#r-$*' #% !&'"r 0r$2 #%

!'1'3""#$. T&'r' 5 "8$"%"*$! 2"%%'r'$*' "$ !&' r!"$8 8"3'$ 0/ *u!#-'r.

D"%%'r'$*' 5 ''$ "$ 23'r!"'-'$!. T&" " :u"!' #03"#u -#! #% !&' 0r$2

r' $#! 2#"$8 23'r!"'-'$! '*'(! %#r %'5 (1/'r 1"4' L.G. S-u$8 O$"2

S#$/.

H"8&'! $u-0'r #% *#-(1"$ " 8"$! 0r$2 1"4' O$"2 $2 BPL. 99$2 9 " :u"!' &"8&

CROSS TABULATION

F#r %"$2"$8 #u! 5&'!&'r !&' u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ 5"11 8"$

0u/ !&' -' 0r$2 "$*' #% r'(ur*&' I -2' *r# !0u1!"#$ #% u'r #%

(r!"*u1r 0r$2 #% !'1'3""#$ $2 !&' (r'%'rr'2 0r$2 "$*' #% r'(ur*&' $2

*#$2u*!'2 *&";:ur' !'!. T&' $u11 &/(#!&'" u-'2 " !&! !&'r' " $#

87

Highest number of com*#ain


88/133

"8$"%"*$*' r'1!"#$&"( 0'!5''$ u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ $2

(r'%'rr'2 0r$2 "$*' #% r'(ur*&' #% !'1'3""#$.

Chi-Square Tests

,alue d( Asym. Sig.

2-sided

Pearson /hi-

S1uare

%+2.2$5 $" .00%

T&' -11 31u' .>>67 #% P'r#$? C&";:ur' !'! *1'r1/ !!' !&! !&'r' "

"8$"%"*$! r'1!"#$&"( 0'!5''$ u'r #% (r!"*u1r 0r$2 #% !'1'3""#$ $2 !&'

(r'%'rr'2 0r$2 "$ *' #% r'(ur*&'.

Symmetric Measures

,alue Aro. Sig.

/ontingency

/oe((icient

.7$# .00%

C#$!"$8'$*/ *#'%%"*"'$! " .= 5&"*& " -#r' !&$ .>>. T&" -'$ !&! !&'

r'1!"#$&"( 0'!5''$ 3r"01' " !r#$8 $2 5"!& ((r#. "8$"%"*$*' .>>6 "! *$

0' "2 5"!& *'r!"$!/ !&! !&' r'1!"#$&"( 0'!5''$ !&' 3r"01' '1'*!'2

!ru'.

T&' #0)'*!"3' #% (r'(r"$8 !&" 0r 2"8r- " !# '' !&' r'1!"#$&"( 0'!5''$ u'r

#% (r!"*u1r 0r$2 #% !'1'3""#$ $2 !&' (r'%'rr'2 0r$2 "$ *' #% r'(ur*&'.

88

Preferred brand incase of re*urchase

0 2 $ 6 - 10 12 1$ 16

samsung

#g

.ideocon

*hi#i*s

son"

onida

b*#

akai

B0)18


89/133

6, #u! #% 6= u'r #% S-u$8 (r'%'r S-u$8 !'1'3""#$ "$*' #%

r'(ur*&'.

69 #u! #% 6= u'r #% LG (r'%'r LG !'1'3""#$ "$*' #% r'(ur*&'.

#u! #% 6= u'r #% V"2'#*#$ (r'%'r V"2'#*#$? !'1'3""#$ "$*' #%

r'(ur*&'.

A8"$ S#$/ *u!#-'r (r'%'r !# 0u/ S#$/.

H"8&'! $u-0'r #% *#-(1"$ 5'r' 8"$! 0r$2 1"4' BPL $2 ONIDA. T&' u'r

#% !&'' 0r$2 (r'%'r 0r$2 1"4' S#$/ S-u$8 $2 LG.

FACTOR ANALYSIS TO STUDY THE PSYCHOLOGY OF VIDEOCON

TELEVISION CUSTOMERS+

T&' (/*#8/ #% V"2'#*#$ *u!#-'r " %#11#5

H"8&1/ (r#u2 #% #5$'r&"(

u1"!/ *#$*"#u.

89


90/133

T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2

0'1#5 "$ 2'!"1+

I &3' 6> %*!#r "$ -/ !u2/. T&'/ r' %#11#5+

I %''1 (r#u2 5&'$'3'r I '' !&' 23'r!"'-'$! #% -/ 0r$2.

I - (r#u2 !# 0' #5$'r #% -/ 0r$2

M/ 0r$2 #% !'1'3""#$ -4' -' %''1 u('r"#r

E3'r/0#2/ u12 4$#5 0#u! -/ 0r$2

M/ 0r$2 #% !'1'3""#$ " 3'r/ r'1"01'

T&' 1#$8'3"!/ u12 0' -"$"-u- #% /'r

T&' %'!ur' #% -/ 0r$2 " -#r' "-(#r!$! !&$ (r"*'

I 5"11 15/ 0u/ !' (r#2u*! 5&"*& *#-' u$2'r -/ 0r$2

T&' (r"*' " -#r' "-(#r!$! !&! %'!ur'

I (r'%'r !# (/ 0/ "$!11-'$!.

T&' #0)'*!"3' #% 2#"$8 %*!#r $1/" " !# %"$2 u$2'r1/"$8 %*!#r 5&"*& 5#u12 0'

%'5'r !&$ "$ $u-0'r 0u! 5#u12 0' 1"$'r *#-0"$!"#$ #% #-' #% !&' #r"8"$1

3r"01'.

F*!#r $1/" #$ !&' %*!#r u$2'r !u2/ r'u1!'2 "$ %#11#5"$8 #u!(u! 4

Final statistics

,aria3les /ommunality >actor Initial

igen

'alues

= o(

,ariance

/umulati'e

=

i (eel roud &hene'er i see

the ad'ertisement o( my

.## % ".07+ "0.727 "0.727

9


91/133

3rand

i am roud to 3e o&ner o(

my 3rand

.722 2 2.505 25.05" #5.7$%

my 3rand o( tele'ision

ma*es me (eel suerior

.7$$

e'ery3ody should *no&

a3out my 3rand

.72"

my 3rand o( tele'ision is

relia3le

.55#

the longe'ity should 3e

minimum o( 5 years

.#2#

the (eatures o( my 3rand

are more imortant than

rice

.%%

i &ill al&ays 3uy those

roducts &hich comes

under my 3rand

.+5"

the rice is more imortant .$0%

i re(er to ay 3y

installments

."27

Factor Matrix

>actor % >actor 2

i (eel roud &hene'er i see the ad'ertisement o(

my 3rand

.$%$ 2.2$-02

i am roud to 3e o&ner o( my 3rand .$%# -.2+7

my 3rand o( tele'ision ma*es me (eel suerior .$$$ -%.0$$-02e'ery3ody should *no& a3out my 3rand .$5% 7."02-0+

my 3rand o( tele'ision is relia3le .7"# -".$"$-0+

the longe'ity should 3e minimum o( 5 years -.%#+ .77"

the (eatures o( my 3rand are more imortant

than rice

.0"#-02 .50

i &ill al&ays 3uy those roducts &hich comes

under my 3rand

."72 .+#+

91


92/133

the rice is more imortant +.2"0-02 -.$"

i re(er to ay 3y installments .#"2 .%2+

Rotated Factor Matrix

>actor % >actor 2


my 3rand

.$%$ 5.%"+-0+

i am roud to 3e o&ner o( my 3rand .$%% -.25"

my 3rand o( tele'ision ma*es me (eel suerior .$$7 -+.02+-02

e'ery3ody should *no& a3out my 3rand .$5% -%.%%5-02

my 3rand o( tele'ision is relia3le .7"# -2.%%%-02

the longe'ity should 3e minimum o( 5 years -.%"# .77$

the (eatures o( my 3rand are more imortant

than rice

.%%% ."$

i &ill al&ays 3uy those roducts &hich comes

under my 3rand

."$0 .+5+

the rice is more imortant %.2$-02 -.$5i re(er to ay 3y installments .#"" .%0

I$!'r(r'!!"#$ #% !&' #u!(u!+67 I$ F"$1 !!"!"* !01' 5' %"$2 *#1u-$ $-'2 C#--u$1"!/. F"$1 !!"!"*

!01' !'11 u !&! %!'r , %*!#r 5'r' '!r*!'2 $2 r'!"$'2 !&' *#--u$1"!/ " .

== %#r I %''1 (r#u2 5&'$'3'r I '' 23'r!"'-'$! #% -/ 0r$2 ., %#r I -

(r#u2 !# 0' #5$'r #% -/ 0r$2 $2 # #$. T&" -'$ !&! .== #r =. #% !&'

3r"$*' "$%#r-!"#$ *#$!'$!7 #% 3r"01' " *(!ur'2 0/ #ur , '!r*!'2 %*!#r

!#8'!&'r $2 # #$.

,7 I$ %"$1 !!"!"* !01' 5' '' %r#- !&' *u-u1!"3' ('r*'$!8' *#1u-$ !&! !&'

!5# %*!#r '!r*!'2 !#8'!&'r **#u$! %#r =. #% !&' !#!1 3r"$*'

"$%#r-!"#$ *#$!"$'2 "$ !&' #r"8"$1 6> 3r"01'7. T&" " 8##2 0r8"$ 0'*u'

5' r' 01' !# '*#$#-"' #$ !&' $u-0'r #% 3r"01' %r#- 6> "! " r'2u*'2 !# ,

u$2'r1/"$8 %*!#r7. W&"1' 5' 1#! 9@.,, #% !&' "$%#r-!"#$ *#$!'$! =. "

r'!"$'2 0/ !&' , %*!#r '!r*!'2 #u! #% !&' 6> #r"8"$1 3r"01'.7

92


93/133

97N#5 !&' '*#$2 !4 5&"*& %#11#5 " !&! #% "$!'r(r'!"$8 5&! !&'' @ '!r*!'2

%*!#r r'(r''$!. T&" 5' *$ **#-(1"& 0/ 1##4"$8 ! F*!#r -!r" $2 R#!!'2

%*!#r -!r" !01'.

@7L##4"$8 ! !&' !01' R#!!'2 %*!#r -!r" 5' $#!"*' !&! "$ %*!#r 6 *#1u-$

3r"01' 3"


94/133

T&' (/*#8/ #% L.G. *u!#-'r " %#11#5

H"8&1/ (r#u2 #% #5$'r&"(

u1"!/ *#$*"#u.

L#/1 *u!#-'r

T&' 0#3' %"$2"$8 & 0''$ 2#$' 5"!& !&' &'1( #% %*!#r $1/" 5&"*& " 2'*r"0'2

0'1#5 "$ 2'!"1+

T&' %*!#r *#$"2'r'2 r' -'- F*!#r $1/" #$ !&' %*!#r u$2'r !u2/

r'u1!'2 "$ #u!(u! '(1"$'2 "$ !&' $'! (8'.

Final statistics

,aria3les /omm

unality

>actor Initial

igen

'alues

= o(

,ariance

/umulati'e

=

i (eel roud &hene'er i see the

ad'ertisement o( my 3rand

.#%2 % +.#% +#.%$7 +#.%$7

i am roud to 3e o&ner o( my

3rand

."2 2 +.2+% +2.+0$ #$."5

my 3rand o( tele'ision ma*es

me (eel suerior

.00 + %.+7" %+.7+7 $2.2++

e'ery3ody should *no& a3out

my 3rand

.%$

my 3rand o( tele'ision is

relia3le

.$5

the longe'ity should 3e

minimum o( 5 years

.05

the (eatures o( my 3rand are

more imortant than rice

.$5"

i &ill al&ays 3uy those roducts .7"%

9


95/133

&hich comes under my 3rand

the rice is more imortant .72

i re(er to ay 3y installments .7#"

Factor Matrix

>actor % >actor 2 >actor +


my 3rand

.57 ."% -.%%7

i am roud to 3e o&ner o( my 3rand .##0 -."7 .50

my 3rand o( tele'ision ma*es me (eel suerior .2+ .%5 -.%0%

e'ery3ody should *no& a3out my 3rand .$+$ ."07 -.22#

my 3rand o( tele'ision is relia3le .$52 -.+05 -.200

the longe'ity should 3e minimum o( 5 years .%$0 .$#$ .+""

the (eatures o( my 3rand are more imortant thanrice

.2%+ .$"7 .+0+

i &ill al

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