[vietnam mobile day 2013] - mobile marketing và mobile ad networks

New era of mobile advertising

1990s 1985 1990s 2000 2007 2013 Pre-Digital Internet Web browser Mobile Browser iPhone Mobile ad spend (Digital Advertising spend $20B) exceeds $10B

Mobile & Tablet fast becoming

platform of choice

Exploding mobile data

usage driven by video

Next billion coming online will be mobile

first

3rd party application

downloads are booming

Mobile advertising is

taking off

Less fragmentation of mobile OS

The digital world is reorganizing around mobile

Mobile Advertising Market Global Ad spend projected to reach $11.4B in 2013

400% projected growth (2011-2016)

Mobile display advertising will dominate mobile search

Emerging markets are key growth drivers : Asia Pacific, LatAm, and CIS

Gartner, January 2013

Opera Mediaworks delivered more than US$400 million of revenue to mobile publishers in 2012.

A Few Our Marquee Publisher Customers … 20 of the top 25 Media Companies around the World

Some of Our Marquee Advertisers … 70 of the top 100 AdAge Advertisers in the U.S.

Q1 2013

iOS outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.

Music, Video & Media remains #1 category for impression volume, now the leader in revenue generation

Majority of ad requests and impression volume is from USA, but India and Indonesia gradually gaining

Our Ecosystem

Our Ecosystem

Our Ecosystem

Our Ecosystem

Our Ecosystem

Our Ecosystem

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Our Ecosystem

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Our Ecosystem

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Our Ecosystem

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Our Ecosystem

v

Consumer Packaged Goods

v Finance

v Retail

v B2B

v Lifestyle

Publishers

Advertisers

Our Newest Offering…

Synergy with Opera Products & Services

The largest independent Mobile App Store

Opera Mobile Store

Reaching millions of Vietnamese mobile users

Opera Audience Network

•  Behavioral and contextual targeting •  200M+ users

Opera Commerce

•  Enable frictionless commerce for advertisers

•  Increase advertisers ROI

Our Competitive Advantages

• A complete ecosystem (SSP, DSP, Exchange, Analytics, Data, Forecasting)

• Unduplicated Reach for Advertisers

• Truly global business

Thank you for listening!