virtual branding: how to effectively curate your online brand

VIRTUAL BRANDING ©

@LIZNGONZI, MMH ’98

HOW TO EFFECTIVELY CURATE YOUR ONLINE BRAND

A BIT ABOUT @LIZNGONZIENTREPRENEUR | SPEAKER | EDUCATOR

MARKETING / FUNDRAISING CONSULTANT TO NONPROFITS IN THE US AND AFRICA

2011-2013 CORNELL SHA ENTREPRENEUR IN RESIDENCE

ANNUALLY SPEAK IN NUMEROUS CONFERENCES IN THE US AND AFRICA

TEACH NONPROFITS HOW TO ENGAGE SUPPORTERS ONLINE AND VIA MOBILE CHANNELS AT NYU HEYMAN CENTER FOR PHILANTHROPY & FUNDRAISING

MENTOR / COACH TO MANY

MY UNDERSTANDING OF WHERE YOU ARE IN YOUR RESPECTIVE ACADEMIC CAREERS / LIVES

1. LOOKING OBTAIN A GREAT INTERNSHIP OR JOB

2. SEEKING TO GAIN ADMISSION INTO A GRADUATE OR FELLOWSHIP PROGRAM

3. WORKING TO RETAIN YOUR SCHOLARSHIP OR STANDING WITHIN THE CORNELL COMMUNITY

4. NEED TO CLEAN-UP SOME MISTAKES YOU MAY HAVE MADE IN THE PAST

5. HOPING TO FIND A GREAT PARTNER OR FRIEND

WHAT YOU SHOULD GAIN FROM THIS SESSION

UNDERSTANDING OF HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS

LESSONS ABOUT WHY YOU SHOULD BE CAREFUL ONLINE AND ON YOUR PHONE

TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS

EXAMPLES OF HOW TO CURATE THE ONLINE BRAND YOU NEED TO SUCCESSFULLY PURSUE YOUR GOALS

HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS

THE DIGITAL FOOTPRINTS THAT SHAPE YOUR VIRTUAL BRAND

IMPACT OF YOUR DIGITAL FOOTPRINTS

1. PERMANENTLY AVAILABLE

2. ONLINE SEARCHES ARE USED BY INSTITUTIONS / PEOPLE TO VERIFY YOUR INFORMATION AND LEARN MORE ABOUT YOU

3. FAIRLY EASY TO ACCESS

4. CAN HURT / IMPROVE YOUR REPUTATION

CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: REJECTION

Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?

A: ARE ADMISSIONS OFFICERS TOO BUSY TO CARE ABOUT FACEBOOK PROFILES?STEVE LOFLIN, FOUNDER AND CEO, NATIONAL SOCIETY OF COLLEGIATE SCHOLARS

“…WHEN IT COMES TO FACEBOOK, BE SMART ABOUT YOUR PRIVACY SETTINGS AND YOU CAN CONTROL EXACTLY WHO HAS ACCESS.

NEVERTHELESS, BE AWARE OF HOW YOUR FACEBOOK POSTS MAY BE INTERPRETED BY SOMEONE WHO DOESN'T KNOW YOU...”

Source: U.S. News & World Report Education Blog

CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: REJECTION (CONT.)

Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?

A: WHILE SOCIAL NETWORKING, PORTRAY YOURSELF IN A RESPONSIBLE MANNER. STACEY KOSTELL, DIRECTOR OF ADMISSIONS, UNIVERSITY OF ILLINOIS—URBANA-CHAMPAIGN

“IT IS POSSIBLE THAT COMMENTS POSTED ON SOCIAL MEDIA SITES, INCLUDING FACEBOOK, COULD AFFECT YOUR ADMISSION DECISION. ADMISSIONS COUNSELORS AT ILLINOIS ARE TECH SAVVY AND MONITOR OUR OFFICIAL PRESENCE ON SOCIAL NETWORKS DAILY. MORE THAN LIKELY, YOUR ENGAGEMENT ON SUCH SITES WOULD ONLY BE REVIEWED IF THE ADMISSIONS COUNSELORS HAD A REASON.

FOR EXAMPLE, WE MAY SEARCH YOUR PAGE IF ANOTHER STUDENT/PARENT REPORTED A DISTURBING POST OR YOU WROTE SOMETHING QUESTIONABLE ON OUR ADMISSIONS/UNIVERSITY PAGE. WE UNDERSTAND THESE ARE SOCIAL SITES, BUT IF ANY CONTENT IS POSTED THAT COULD BE PERCEIVED AS THREATENING OR HURTFUL, WE HAVE AN OBLIGATION TO LOOK INTO IT.”Source: U.S. News & World Report Education Blog

CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: EMBARRASSMENT

SOURCE: ABC NEWS

CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: INCARCERATION

TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS

GOOGLE YOURSELF TO FIND OUT WHAT’S BEEN POSTED ABOUT YOU

SETUP A GOOGLE ALERT TO MONITOR WHAT’S BEING POSTED ABOUT YOU

BEFORE YOU POST / “LIKE” / TEXT ANYTHING, ASK YOURSELF:

IS THIS SOMETHING THAT I WOULD BE ASHAMED FOR THE PERSON I MOST RESPECT OR WHO THINKS THE WORLD OF ME TO SEE?

BECAUSE IT’S VERY FEASIBLE THAT HE / SHE AND OTHERS COULD POTENTIALLY SEE IT….

MY MOM MY MENTOR MY INTERN

CHECK PRIVACY SETTINGS ON FACEBOOK

HOW TO CURATE YOUR VIRTUAL BRAND

CREATE A DASHBOARD FROM WHICH YOUR VIRTUAL BRAND CAN BE ACCESSED

TELL YOUR STORY VISUALLY IN A WAY THAT REFLECTS YOU

USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER

USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER

USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER

SHOWCASE YOUR WORK

CURATE YOUR EMAIL ACCOUNT SIGNATURE

MAKE YOUR VOICEMAIL GREETING PROFESSIONAL

Thank You!

Liz Ngonzi

ENN1@Cornell.Edu @LizNgonzi 646.397.7782 SlideShare.net/ElizabethNgonzi LizNgonzi.com

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Can what I post on Facebook get me rejected from college? Q & A:

http://www.usnews.com/education/blogs/college-admissions-experts/2011/04/06/can-facebook-posts-lead-to-college-rejections

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