visual merchandising guidelines for creating a display
Post on 15-Jan-2016
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Visual MerchandisingGuidelines for Creating a Display
1. Work from a theme
Create a mood.
Make sure all pieces in the display work together with the theme.
2. Less is more!
Fill the space, but don’t crowd it.
3. Keep merchandise grouped. Don’t spread it out
too far.
Merchandise should be clean & pressed
First step in planning… decide on merchandise to be displayed.
4. Include Accessories
5. Signage
Keep it short.
Easy to read.
Fits theme.
6. Plan for something unexpected
A “spark” that makes people stop and look.
Vary the heights and depths.
Don’t line things up in straight rows.
7.Elements & Principles of Design
Color, shape, line and texture
Use variety & harmony
Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display
8. Details
Hide pins, staples, tape, etc.
Check that everything is clean, including glass.
Double check spelling on signage
9. Display Format Shape Ideas
Step
Zigzag
Pyramid
Goal = Maximize Sales
AttractEngageMotivate
Look at Displays Everywhere!
Your display… Merchandise appropriate to theme
Color Scheme executed
Use of props, creativity
Design principles , flow of design, variation of height & depth
Degree of professionalism, neatness, craftsmanship
Group members’ effort, deadline met, tear down/clean up
Total selling effect, signage included
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