visual storytelling 101: what brain science tells us about image strategy

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Visual Storytelling Best PracticesCommunications Network, October 2, 2013

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If you feel so moved… please tweet away!

• #comnetwork13• #vizcom • Tweet at @LizBanse or @Rmedia with comments or

questions

@RMedia

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The fun in store for you today

• Science and best practices• Visual storytelling case studies• Photography tips and techniques• Data-driven communications• The doctor is in

@RMedia

The visual revolution

Wanted: professional photographers Wanted: strategic communicators

-Artist: Liu Bolin

-Artist: Liu Bolin

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media.org

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media.org

Wanted: professional photographers Wanted: strategic communicators

-Artist: Liu Bolin

Green infrastructure

Did this green roof work?

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Decisions are made in the brain’s emotional region

Speak to the amygdala!

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Make them feel,

not think

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Mirror neurons: You feel pain, I feel pain

Emotions open pocketbooks

Which mirror neurons are at work here?

What makes a good viral story?

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Show me the problem

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Seeing is believing!Find us at visualstorylab.org and www.resource-media.org

For questions or comments please email liz@resource-media.orgor vizcom@resource-media.org