“visual web” marketing + instagram power tips by adam japko

Marketing & The Visual Web

Mobile’s Impact on Social Engagement

2015: The Year Web Turned Visual Why?

Visual Context Predates Mobile Technology

• The roots of interpreting objects lie in Susan Sontag’s 1960’s essay Notes on "Camp”

“objects are not interesting in themselves but rather in the way they are represented...[and their] manifestation and realization are in the eyes of the beholder”

“whatever excess of understanding is suggested in a given image, a caption will eventually ‘be needed’ to help read the image”

Social Media Marketing Turns Powerful Through Context

• How does your share shape or fit into the context of your brand?

• What filters are applied to content curation, creation, and sharing?

• What is your take on any one “share” and how do you caption articles, images, videos, etc?

• Why is your share distinctive from others sharing the same or similar content?

What is Visual Marketing And Why Is it so Powerful?

• Visual marketing is a discipline involving the relationship between an object and defining context….relying on composition and caption

• Visual marketing relies on a link between laws of visual perception & cognitive psychology

• Visual marketing received unprecedented boost from mobile, video, and social media technology

• Fashion & Design industries have advantage in visual marketing

Science of Visual• When your eyes are open about

two-thirds of the electrical impulses firing in your brain are related to the visual information cascading in

• Your brain fires up to 2 billion times per second just to compute, integrate, and remember all of the visual information it is taking in

• If you hear a piece of information, then a few days later you will only remember 10%. But if you add a picture to that information, recall goes up to 65%

• We are visual animals…established at birth

National Center for Biotechnology Information determined the average attention span of a human being fell over the last fifteen years, from 12 seconds to a mere 8

Your brain can process images 60,000 times faster than it can process words

In an instant, an image can convey an idea or an emotion which will stick with you much longer than the words on a page

Content Marketing Metamorphosis

1. Bloggers were early first movers in social networking where content creation involved hours each day in order to get discovered on the Web and build a brand over time

2. The world joined Facebook where short posts turned accepted habit while commenting (engagement) increased but shifted from blogs to social platforms

3. Micro-blogs like Twitter built user bases encouraging even shorter 140 character shares

4. Mobile explosion and accompanying apps allow for real time authenticity and reporting using pictures and images

5. Practically throwing words to the wind, the web turned visual overnight with hyper adoption of social-sharing sites and apps like Instagram, Pinterest, SnapChat, YouTube, Meerkat, Periscope and more

All too perfect lighting, and happy people ring less than true. Perfect images are not representative of real experience

Consumers want to see real images, of real things, taken by real people

Design Blogs Are VisualErin Boyle Meghan McEwenStephanie Madewell

Instagram is Easier and More Engaging

Brand & Integrate W/Instagram

• L2 has gathered 850 data points across 5,000 brands’ digital footprint.

• They predict Instagram will become the world’s most powerful social platform because of its visual and mobile roots.

• Authentic and believable imagery from daily life trump staged and perfect imagery for engagement

• The fastest growing platform has 200 million users and an engagement of 1.5%, which is 15x Facebook’s 0.01 engagement rate.

• An algorithm based on community size and engagement would show Instagram to be the most powerful social platform NOW!

Posts>Followers>Engagement

Traditional Non-Visual Social Platforms Prove Point

Pinterest Is “Socially” Powerful

More is Better on Houzz

Get Found Outside Houzz

Organize Content By David Duncan Livingston

Facebook Images

Zuckerberg Taking FB to Video

Video Explosion• Video once perceived

as challenging, expensive, and highly produced

• Mobile devices, YouTube, Vine, Periscope, Meerkat Instagram, and FaceBook changes game

• YouTube has more than 1 billion users• 20 of 40 billion all-time YouTube views for

branded content happened in 2015

• The number of hours people are watching on YouTube each month is up 50% year over year

• Half of YouTube views are on mobile devices• 300 hours of video are uploaded to YouTube

every minute

Beauty Maven: Michelle Phan

Geek Baker: Roseanna Pansino

Fashion Aficionado: Bethany Mota

But Can Anyone Win With Video & Images?

• Video success is not exclusive to YouTube nor a monopoly of new media mega stars

• Image success is not exclusive to professional photographers nor celebrities

• Niche creators with community followings on networks like Instagram, Pinterest, Houzz, Facebook, YouTube, and Twitter on any conceivable subject– nail art, vintage cars, fusion cuisine, Grateful Dead – are creative beacons of content creation capable of growing engaged follow bases

Stacey Bewkes & Susanna Salk

Designers Have Adopted YouTube

Robeson Design

Robeson Design Mining YouTube

I challenge myself to capture daily happenings in a unique and aesthetically pleasing way. And sometimes I also try to make photos based on cheesy puns.