vivi final
Post on 18-Dec-2014
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Sparkle even at night Ziyu Xu, Marketing department Alina Bäsener, Marketing department 20-12-2011 Hazel® Corporation
Market & SWOT New Brand New Product Summary
Contents
• Market Research and SWOT
• New brand introduction
• New product release
• Summary
Market & SWOT New Brand New Product Summary
Market Research
15-2543%
26-2526%
36-4518%
46-5014%
Age of our customers
Market & SWOT New Brand New Product Summary
SWOT and Research
• Strength: – Success in middle age market
• Weakness:– Only focused on middle age market
• Threat:– Decrease in sales
• Opportunity:– Younger market
• Solution: New brand and product for younger market
Market & SWOT New Brand New Product Summary
New Brand
• Target Group:– 16-28 fashionable young women
• Branch of Hazel– Different identification– Same quality
Market & SWOT New Brand New Product Summary
New Brand
• Name: ViVi– Visual– Victory
• Logo– Hand: helpful– Wings: make dreams come true
Market & SWOT New Brand New Product Summary
Demand for different beauty products
41%
30%
18%
11%
Beauty products
Shampoos & haircareSkin carePerfumesOther
Market & SWOT New Brand New Product Summary
The new product
Vivi‘s magical shading
shampoo
Market & SWOT New Brand New Product Summary
Fashion trends for hair products
Market & SWOT New Brand New Product Summary
Emphasized values for customers in shading shampoos
Time Health Quality Price0
5
10
15
20
25
30
Values
Market & SWOT New Brand New Product Summary
Uniqueness of the product
• Skin friendly; without chemical damage to the hair
• 10 different colours
• Possibility to order special colours
Market & SWOT New Brand New Product Summary
Application of the magical shading shampoo
• Favourable under the shower– hair has to be wet
• A handful portion • Massage in• Lather up & leave on for 5 to 10 minutes• Rinse the hair carefully
Market & SWOT New Brand New Product Summary
Summary
• Market Research and SWOT• New Brand• Introduction of the new product– Application– Uniqueness
Market & SWOT New Brand New Product Summary
Thank you for your attention!Q&A
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