volunteermatch solutions bpn webinar: social media + corporate responsibility

SOCIAL MEDIA + CR: How to Amplify & Measure Your Impact

Susan McPherson SVP/Director, Global Marketing

Fenton @susanmcp1

John Gordon SVP, Digital

Fenton @j6ordon

How To Ask Questions

VolunteerMatch makes it easier to manage successful community engagement programs.

• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

• We will pose questions at the end of the presentation

• A copy of the sides will be circulated after the event

SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact

John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1

Is your company using social media to engage

around corporate responsibility?

A company’s CSR program can be responsible for more than 40% of its reputation.

CSR

Personal

Political

Commercial

TOP 5 TIPS TO MAXIMIZE CSR AND SOCIAL MEDIA EFFORTS

#1: Lead from the top AND the bottom.

•Knows they no longer own the conversation about their brand •Listens to stakeholders •Engages stakeholders in an ongoing conversation •Gives and receives

A TRULY SOCIAL BUSINESS

#2: Be consistent.

14

How are you measuring your success? 1. Surveys/Polls

2. One-on-one questions 3. Media imprints/clips

4. All of the above 5. None

Available at www.fenton.com/resources

#3: Communicate and share.

Listen Ask Relate Add Value

#4: Invest.

You

Media

Customer

#5: Your customers are your greatest salespeople.

#5: Have fun.

SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact

John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1

Stay Informed

Blog: www.VolunteeringIsCSR.org

Twitter: @VM_Solutions

VolunteerMatch makes it easier to manage successful community engagement programs.

Upcoming Session: July

Small Business, Big Engagement: Trends & Best Practices in Using Social Media to Tell the Small Business CSR Story Guest Speaker:

Julie Dixon Deputy Director of the Center for Social Impact Communication Georgetown University Register: https://www1.gotomeeting.com/register/488892528 Wednesday

July 25, 2012 10-11 a.m. PT (1-2 p.m. ET)