vrm overview may2008

Vendor Relationship ManagementEnabling buyers and sellers to build mutually beneficial relationships.

May 2008 Update at IIW

Background

Berkman ProjectStarted by Doc SearlsReciprocal of CRM“Manage vendors asleast as well as theymanage us”Enable user controlIntersects with identity,marketing, support,sales…

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CRM / VRMScenarios

customer control

vendor control

trans

actio

ns

rela

tions

hips

the globalvillage

the matrix(blue pill)

minorityreport

me-ville

Goals

Define and advocate a clearvision for VRMEnsure the development andpublishing of open standardsand specs for VRM servicesCreate a lightweight andeffective VRM org structureDrive VRM usageCreate and oversee a VRMcompliance program

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Two VRM Maturity ModelsTwo VRM Maturity Models (o (one for each side)ne for each side)

Initial Initial

Repeatable Repeatable

Defined Defined

Quantitative Quantitative

Optimizing Optimizing

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tom

ers

Vend

ors

Learning

Experiments

Processes

Measurement

C.I.

VRM? More Web 2.0nonsense, or something new?

I wish I had more control.

VRM gives me what I want.

VRM is changing how I <x>.

Everybody is doing it. VRM is business as usual.

VRM is changing how ourcompany does <x>.

Defining processes.

Opening doors.

VRM? That’s like CRM, right?

Notable CurrentNotable CurrentInitiativesInitiatives

Personal AddressManager (PAM)infrastructure

RelButtons

open

to relating

looking

to buy

looking

to sell

relating

already

Mine!Mine!

Feeds-based VRMMine!

Other PotentialOther PotentialInitiativesInitiatives

Personal KnowledgeBanksPersonal Health RecordsDigital ReceiptsPersonal RFPsSupport Beacons

Getting Involved

Project VRM Site - http://www.projectvrm.org

Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list

Blog - http://blogs.law.harvard.edu/vrm/

VRM SessionInternet Identity Workshop (2007)

Christopher Carficcarfi@cerado.comwww.cerado.comwww.socialcustomer.com

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