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w e l c o m e T o T H e w o R l D o F P R o G R e S S I V e m e N

MEDIA DATA 2018for oNLINE, PrINT & EVENTS

N EW: 4 Pr i n t E di t io n s i n 2 018

VAnGArdist THE MINDSET CoMMUNITY

of ProGrESSIVE MAN. BrAVE, LIBErTErIAN

& INDIVIDUAL.

FAmoUS FoR

Awarded with 9 Cannes Lions

The worlds first magazine

printed with the blood of HIV+ people

5 Golden Drum

Awards 2015

4 LI A Awards

2015

6 Euro Best

Awards 2015

3 Pencils D&AD

Festival 2016

2 Health Share

Awards 2016

oUR AUDIeNce IS oUR ASSeT

fasHionconscioUs | lUxUry- and BrandoriEntatEd | gloBEtrottEr | HigHtEcH- and intErnEt-savvy

lomography

Mühlbauer

tom ford

leica

Bang & oluf son

Montblanc

rolex

apple iPad

Bot tega veneta

VisionariesEarly Adopters

Mainstream Market

Early Market

PragmaticsEarly Majority

Conservatives

Late Majority

SkepticsLaggards

Men / Women / Total Monthly Netincome in €

oUR AUDIeNce IS oUR ASSeT

online Magazine 35.000 Unique reader Print Magazine 20.000 Circulation

NEW: 4 Times a Year

oNlINe & PRINT mAGAZINe

NEW 4 PRINT ISSUeS + 4 ReSPoNSIVe oNlINe ISSUeS

N EW: 4 Pr i n t E di t io n s i n 2 018

PRINT & oNlINe ToPIcS 2018

THe URBAN eDITIoN

Streetstyle Special

Planned release: 10th March 2018

THe loVe eDITIoN

Pride Special

Planned release: 10th June 2018

THe AeSTHeTIc eDITIoN

Home & Living Special

Planned release: 10th September 2018

THe GooD lIFe eDITIoN

Tech Special

Planned release: 10th November 2018

SocIAl meDIAfacebook: 39.000 fans

Instagram: 4.800 follower Twitter: 900 follower

Youtube: 150.000 Videoclicks

weBSITe50.000

Unique Users 100.000

Impressions

8.000 Subscribers Magazine- and Eventnewsletter

NewSleTTeR

oUR DIGITAl cHANNelS

oUR ToP clIeNTS

DIS PL A Y PRINT mAGAZINe

PRINT mAGAZINe 20.000 CIrCULATIoN / 225x300mm / 3mm BorDEr

PUBLICATIoN DATES 2018: 10TH of MArCH / 10TH of JUNE PrIDE SPECIAL / 10TH of SEPTEMBEr / 10TH of NoVEMBEr

2/1 Page 6.900,- EUr/Page 173 CPM/Page1/1 Page 4.900,- EUr/Page 245 CPM/Page 1/2 Page horizontal 1.200,- EUr/Page 164 CPM/Half Page 1/2 Page vertical 1.500,- EUr/Page 164 CPM/Half Page U2/U3/U4 6.900,- EUr 345 CPM/PageU2 + 1 Page 9.900,- EUr 248 CPM/Page

Supplement 20x 200,- EUr/CPM = 4.400,- EUr 220 CPM/Page

450x300mm 225x300mm 225x115mm

112,5x300mm

225x300mm450x300mm

DIS PL A Y oNlINe mAGA ZINe

fullscreen 1680x980 Pixel 2.900,- EUr 82 CPM/Page fullscreen + Advertorial 1680x980 Pixel 3.500,- EUr 100 CPM/Page

oNlINe mAGAZINe 35.000 UNIQUE rEADErS

SPECI AL: PRINT + oNlINe 1 Print Page + fullscreen online 6.900,- EUr 125 CPM/Page

DIS PL A Y oNlINe BANNeR

BIllBoARD

970x250px

90,- EUr/CPM

HAlFPAGe

300x600px

70,- EUr/CPM

SITeBAR

variable

49,- EUr/CPM

NewSleTTeRBANNeR

570x240px

49,- EUr/CPM

SKYScRAPeR

160x600px

35,- EUr/CPM

leADeRBoARD

728x90px

35,- EUr/CPM

coNTeNT AD

300x250px

35,- EUr/CPM

Sponsored Story + Weblink Magazine Audience 8.000 Event Audience Austria 3.000 Event Audience Germany 2.000 SPECI AL OFFEr: Daily News Artikel + facebook Posting + Newsletter Link 1.290,- EUr - 27%

75,- EUr/CPM 590,- EUr 190,- EUr 140,- EUr

DIS PL A Y NewSleT TeR

PRINT mAGAZINe 1/1 2.900,- EUr + 600,- EUr Production 225 CMP/Page 2/1 4.900,- EUr + 600,- EUr Production 137 CMP/Page

ADVeRToRIAlS

oNlINe mAGAZINe fullscreen Advertorial 1.900,- EUr + 600,- EUr Production 111 CMP

SPECI AL: PRINT + oNlINe 35.000 Unique User + 20.000 Print Circulation

3.900,- EUr 107 CMP

oNlINe DAIlY NewS Text, Image Gallery, Video 890,- EUr + facebook Posting 990,- EUr 165 CMP

(Video, Text, Image Gallery + facebook Posting)

(Video, Text, Image Gallery + facebook Posting)

Photoeditorial for Beauty Products + Posting on facebook & Instagram

PrODUC T PL AC E M E N T BeAUT Y eDIToRIAl

1 Page 450,- EUr/Page 2 Pages 850,- EUr/Page 3 Pages 1.200,- EUr/Page 4 Pages 1.500,- EUr/Page

BeAUTY PRINT1 Page 350,- EUr/Page 2 Pages 590,- EUr/Page 3 Pages 850,- EUr/Page 4 Pages 1.090,- EUr/Page

BeAUTY oNlINe

1 Page 750,- EUr/Page2 Pages 1.300,- EUr/Page 3 Pages 1.750,- EUr/Page 4 Pages 2.190,- EUr/Page

BeAUTY PRINT & oNlINe

PrODUC T PL AC E M E N T BeAUT Y eDIToRIAl

Example AESoP

•Product Supplement in the Gentleman‘s Box•Photoproduction with Box•1 Page in Print Magazine•1 fullscreen in the online Magazine•Entry in the VANGArDIST online Store•HPA online Banner on Website•Entry in Newsletter (6.000 Subscribers)

Products worth 2.000,- EUrAdvertising Cost Contribution 990,- EUr

PrODUC T PL AC E M E N T GeNTlemAN‘S BoX

Example

PrODUC T PL AC E M E N T GeNTlemAN‘S BoX

PHoToeDIToRIAl IN PRINT & oNlINe+ Concept and Moodboard+ min. 7 Pages + 1 page with Credits and Client-Logo+ facebook and Instagram Postings+ footage to be used as clipping and reference+ Making-of Video Production

PrODUC T PL AC E M E N T PHoToeDIToRIAl

100% Exclusive 9.900,- EUr 50% Mainpartner 6.900,- EUr 25% Partner 3.900,- EUr Single Placement 490,- EUr

Example

PrODUC T PL AC E M E N T PHoToeDIToRIAl

FAceBooK 39.500 follower

Posting:

Bild min. 1.000 x 600 Pixels, 280 Characters,

Weblink

490,- EUr

SocIAl meDIA

random Social Media Ad ’s in the VANGArDIST Channels on demand.

INSTAGRAm 4.500 follower

Posting:

Bild min. 1.000 x 1.000 Pixels, 280 Characters,

Hashtags

190,- EUr

•Part of the Event Promotion•Logo on all used Mediachannels•Promotion on Location: roll -Up, flyer, Goodies

OF F L I N E eVeNT cooPeR ATIoN

+ Clientwording of the Event+ Story in the Newsletter+ Promotioncorner on Location+ Photowall on Location+ Logo on all Eventimages

mÄNNeR Im RoTlIcHTfeb / March / April

Sep / oct / Nov

mÄNNeR Im GARTeNMay / June / July / Aug

PRINT lAUNcH PARTYSMarch / June / Sept / Nov

oBeNJan / feb / March / Apr / May / June

July / Sept / oct / Nov

EV E N T FoRmATS & DATeS

PART oF eVeNTPRomoTIoN

loGo IN All meDIAcHANNelS

GIVe-AwAY AT THe eVeNT

PRomoSTAND AT locATIoN

NewSleTTeR SToRY

loGo oN All eVeNTFoToS

FoTowAll eXcl. PRoDUcTIoNcoSTS

EV E N T eVeNTPAcK AGeS

300,- 600,- 900,- 1.500,-

SmAll BASIc lARGe X-lARGe

eVeNTKcAleNDAR

eVeNTcAleNDAR FeATUReD eVeNT

eVeNT NewSleTTeR

NewS ARTIcle + FAceBooK PoSTING

BANNeR HPA/BIllBoARD

0,-

FReemIUm

10.000

90,- 190,- 490,-

SmAll meDIUm lARGe

EV E N T eVeNTcAleNDAR eNTRY

EV E N T BUSINeSS

•Presence in promotion: Website, Newsletter, facebook•Promotion on location Goodiebag, roll -Up, Promotion Stand•VANGArDIST Ad-Page in Print and online (12 months partner)

+ Goodies

1.890,- EUr/Event

oNe TIme PARTNeR 6 moNTHS PARTNeR 12 moNTHS PARTNeR

+ Goodies

7.900,- EUr/5 Events

(1.580,- EUr/Event)

+ Goodies

13.900,- EUr/10 Events

(1.390,- EUr/Event)

coNZePT + PRoDUcTIoN + Role-oUT oN VANGARDIST cHANNelS

A raf f le in our social medias for a tr ip. The tr ip will be recorded on video and shared in all our channels.

S PE C I A LS JoURNeY

PRoDUcT PlAcemeNT

loGo & NeNNUNG

TRIP HASHTAG

FUllScReeN PAGe

1 Time

BRoNZe SIlVeR GolD PlATIN eXclUSIVe

2 Times 5 Times 10 Times

1 of 6 1 of 3 1 of 2

Exclusive

Exclusive

Exclusive

Exclusive

1.500,- 2.900,- 4.900,- 9.900,-490,-

S PE C I A LS eXclUSIVe ISSUe

eXclUSIVe oNlINe eDITIoN FoR YoUR BRAND: AProx 10 PAGES

•Concept•Production: foto and Text•Layout •role-out on all Channels: Website, facebook, Instagram, Newsletter•Link for Client

PRIcING:online Basic 10 pages Concept, Production, role-out 6.900,- EUr+ editorial shooting 8 pages 6.900,- EUr+ aditional page 1 page 990,- EUr+ print edition price on request

Example: DIESEL Go with the flaw Issue

S PE C I A LS eXclUSIVe ISSUe

VIDeo ADVeRToRIAl •Concept: Story, Scribbles, Moodboard•Production: organisation, recording, Editing•role-out on all Vangardist Channels:

Magazine, Website, facebook, Instagram, Newsletter

S PE C I A LS VIDeo

PRIcING:Eventvideo filming and Editing starting from 1.990,- EUr Basic Concept, Production, role-out starting from 2.900,- EUr

NEW: VAnGArdist

HoUsE oF ContEnt

NoW YoU CAN ALSo BooKoUr SErVICES

CEo + SALES JUlIAN wIeHl WIEHL@VANGArDIST.CoM

CrEATIVE DIrECTIoN JUlIAN BeHReNBecK JULIAN.BEHrENBECK@VANGArDIST.CoM

DAILY NEWS AleXANDeR BAUR DAILYNEWS@VANGArDIST.CoM

EVENTKALENDEr mIcHAel HAlleR EVENTKALENDEr@VANGArDIST.CoM

HEAD of fASHIoN mIRZA SPRecAKoVIc MIrZA.S@VANGArDIST.CoM

offICE MANAGEMENT eRIc GlATZel offICE@VANGArDIST.CoM

VA nG A r dis t.CoM

coNTAcT US