warren phelan rps consulting engineers

Warren Phelan

RPS Consulting Engineers

DUBLIN WASTE AWARENESS CAMPAIGN

Encouraging the 3Rs

BACKGROUND

• Campaign – First Regional Awareness Initiative by the Dublin Local Authorities

• Co-funded by the Four Dublin Local Authorities

• Campaign Launched May 2004

• Objectives:– To encourage waste reduction and reuse

– To increase household recycling rates

– To continue to raise waste awareness

• Key Audience: Households and Individual

CAMPAIGN

• Launch date 12th May 2004

• www.DublinWaste.ie - goes live!

• Website corner stone of long-term campaign

• Other Campaign Features:– Educational Study Tours

– Support to the EAOs

– Press Releases

• Supporting Media Advertising campaigns

RPS Ireland

WEBSITE FEATURES

• Dedicated Waste Website for the Dublin Region

• Key Features:

– Updated regularly

– Interactive Recycling Search Engines

– Customer Service Hotline/Helpdesk Service

– Digital news boards

– Tips for good household waste management

– Regional Services

– Local Awareness Events

RPS Ireland

SEARCH ENGINES

• Homepage

• Interactive RecyclingSearch Engines– Search By Material

– Search By Location

SEARCH BY LOCATION

• Step 1: Find a localBring Bank

SEARCH BY LOCATION

• Step 2: Select preferred Bring Bank

SEARCH BY LOCATION

• Step 3: Details for selected Bring Bank will be displayed

SEARCH BY LOCATION

•Step 1: Find a Local Recycling Centre

SEARCH BY LOCATION

•Step 2 : Select preferred Recycling Centre from the list displayed

SEARCH BY LOCATION

•Step 3 – Details for selected Recycling Centre will be displayed

SEARCH BY MATERIAL

•Step 1 – Select materialfor recycling

SEARCH BY MATERIAL

•Step 2 – List of locations will be displayed.Select nearest location

SEARCH BY MATERIAL

•Step 3 – Details for selected locationwill be displayed

MULTIPLE SEARCH BY MATERIAL

•Step 1 – Select list ofitems for recycling

MULTIPLE SEARCH BY MATERIAL

•Step 2 – From list displayedselect preferred Location

MULTIPLE SEARCH BY MATERIAL

•Step 3 – Details for selected locationwill be displayed

KEY STATISTICS

• Website in operation– 17 months

• Number of Hits to Date– 115,000 since May 2004

• Hotline Service– 1,191 calls

• Email Helpdesk Service– 2,100 emails

FUTURE DEVELOPMENTS

• New Mapping Service

– Part of Search Engines

• On-Line FreeTrade service

– Promoting Reuse in the community

• Feedback/Consultation Forums– Mechanism to Have Your Say!

RPS Ireland

NEED MORE INFO

• Web– www.DublinWaste.ie

Email

– Info@dublinwaste.ie

Hotline

– 01-6676880