warren phelan rps consulting engineers
DESCRIPTION
DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs. Warren Phelan RPS Consulting Engineers. BACKGROUND. Campaign – First Regional Awareness Initiative by the Dublin Local Authorities Co-funded by the Four Dublin Local Authorities Campaign Launched May 2004 Objectives: - PowerPoint PPT PresentationTRANSCRIPT
Warren Phelan
RPS Consulting Engineers
DUBLIN WASTE AWARENESS CAMPAIGN
Encouraging the 3Rs
BACKGROUND
• Campaign – First Regional Awareness Initiative by the Dublin Local Authorities
• Co-funded by the Four Dublin Local Authorities
• Campaign Launched May 2004
• Objectives:– To encourage waste reduction and reuse
– To increase household recycling rates
– To continue to raise waste awareness
• Key Audience: Households and Individual
CAMPAIGN
• Launch date 12th May 2004
• www.DublinWaste.ie - goes live!
• Website corner stone of long-term campaign
• Other Campaign Features:– Educational Study Tours
– Support to the EAOs
– Press Releases
• Supporting Media Advertising campaigns
RPS Ireland
WEBSITE FEATURES
• Dedicated Waste Website for the Dublin Region
• Key Features:
– Updated regularly
– Interactive Recycling Search Engines
– Customer Service Hotline/Helpdesk Service
– Digital news boards
– Tips for good household waste management
– Regional Services
– Local Awareness Events
RPS Ireland
SEARCH ENGINES
• Homepage
• Interactive RecyclingSearch Engines– Search By Material
– Search By Location
SEARCH BY LOCATION
• Step 1: Find a localBring Bank
SEARCH BY LOCATION
• Step 2: Select preferred Bring Bank
SEARCH BY LOCATION
• Step 3: Details for selected Bring Bank will be displayed
SEARCH BY LOCATION
•Step 1: Find a Local Recycling Centre
SEARCH BY LOCATION
•Step 2 : Select preferred Recycling Centre from the list displayed
SEARCH BY LOCATION
•Step 3 – Details for selected Recycling Centre will be displayed
SEARCH BY MATERIAL
•Step 1 – Select materialfor recycling
SEARCH BY MATERIAL
•Step 2 – List of locations will be displayed.Select nearest location
SEARCH BY MATERIAL
•Step 3 – Details for selected locationwill be displayed
MULTIPLE SEARCH BY MATERIAL
•Step 1 – Select list ofitems for recycling
MULTIPLE SEARCH BY MATERIAL
•Step 2 – From list displayedselect preferred Location
MULTIPLE SEARCH BY MATERIAL
•Step 3 – Details for selected locationwill be displayed
KEY STATISTICS
• Website in operation– 17 months
• Number of Hits to Date– 115,000 since May 2004
• Hotline Service– 1,191 calls
• Email Helpdesk Service– 2,100 emails
FUTURE DEVELOPMENTS
• New Mapping Service
– Part of Search Engines
• On-Line FreeTrade service
– Promoting Reuse in the community
• Feedback/Consultation Forums– Mechanism to Have Your Say!
