warwick cipd linkedin 2013

LINKEDIN - How to achieve full potential.Presented by James Taylor@macs_jamest

But before we begin….

A quick Congrats to the CIPD!

Linkedin – An Opportunity or Threat

Linkedin plays a big part in the future of recruitment.Our belief – threat to Transactional RecruitmentHead in the sand – Recruitment ConferenceFeedback from a well known National Search FirmOur Customers want to reduce spend/direct hireWe want increased visibility through exclusivityWe developed 3 workshops…

Linkedin – Your ability Who uses it every day? Who doesn’t use it at all? What one thing do you hope to take from this evening?

Before we start it’s worth noting…

Linkedin have released a new page layout not all users have it yet I’m one – i.e still using the old version

AgendaSome key statsYou – SEO Your ProfileMaximise your network

How best to utilise groups Lion Strategy

Advertising vacanciesHow to effectively search for candidatesHow to make approaches

If we have the time….

Free Market Intelligence

Searching for hidden profiles

Linkedin Stats

Over 200 million users worldwide, 12 million users in the UKOver 46% are Senior Decision MakersFastest growing demographic = studentsKey Word criteria & BOOLEAN search, Anonymity rules…Database – 100% up to dateA recruiters dream (but evens out the playing field somewhat!)2 New DivisionsOur New Web…

53% of traffic log in this way…

SMART PROFILES - youMy assumption – visibility & contactabilityKeyword/s and Scoring – ensure people you want to find you, can find you.Name & contact details in headline – be the easiest person (like you) to contact.Be memorable - visuallyGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”

The Power of GroupsWhy join groups

50 is the magic number

The most important groups

Advertise jobs sparingly

LION – networking strategy

SMART PROFILE - CompanyLine Manager Profiles = Employer BrandPeople join a company, they work for a managerTry to make it an extension of your websiteLink back to career page on your websiteAlongside facebook page, enhances SEO

Advertising VacanciesRe-active versus Pro-active

The best candidates aren’t looking

This session is designed to give you an advantage over the businesses you are competing with for the best talent.

Searching for CandidatesBoolean Search – what is it?

Keyword criteria/scoring – using Boolean

Specific searches – let’s go live at CNN

Making the approachCold Approach/Headhunt

How do Macildowie do it Advice if you do it yourselves Inmail?

Warm Approach 2nd Tier Group

THE EXTRA BITS…

Market IntelligenceEmployee/Company Insights for you

Competitor Insights and key statistics

New candidates delivered weekly to your inbox

Hidden ProfilesE.g. I set myself a task – to find Operations Managers in Newcastle Upon Tyne

= 378 within 10 miles

Anonymous profiles = start on page 3 of search

Linkedin cheat - Google/Bing

And finally…

Slideshare - We have a dedicated Warwickshire team and a dedicated HR Rrecruitment Team to help with any recruitment related questionsUpcoming “Recruit for free” eventsSocial Media in Recruitment Conference 2013

THANKS FOR LISTENING!