warwick cipd linkedin 2013
DESCRIPTION
Presentation to CIPD members in the Warwickshire branch. Aim to assist with maximising their use and potential from Linkedin as a recruitment tool and talent finder.TRANSCRIPT
LINKEDIN - How to achieve full potential.Presented by James Taylor@macs_jamest
A quick Congrats to the CIPD!
Linkedin – An Opportunity or Threat
Linkedin plays a big part in the future of recruitment.Our belief – threat to Transactional RecruitmentHead in the sand – Recruitment ConferenceFeedback from a well known National Search FirmOur Customers want to reduce spend/direct hireWe want increased visibility through exclusivityWe developed 3 workshops…
Linkedin – Your ability Who uses it every day? Who doesn’t use it at all? What one thing do you hope to take from this evening?
Before we start it’s worth noting…
Linkedin have released a new page layout not all users have it yet I’m one – i.e still using the old version
AgendaSome key statsYou – SEO Your ProfileMaximise your network
How best to utilise groups Lion Strategy
Advertising vacanciesHow to effectively search for candidatesHow to make approaches
If we have the time….
Free Market Intelligence
Searching for hidden profiles
Linkedin Stats
Over 200 million users worldwide, 12 million users in the UKOver 46% are Senior Decision MakersFastest growing demographic = studentsKey Word criteria & BOOLEAN search, Anonymity rules…Database – 100% up to dateA recruiters dream (but evens out the playing field somewhat!)2 New DivisionsOur New Web…
53% of traffic log in this way…
SMART PROFILES - youMy assumption – visibility & contactabilityKeyword/s and Scoring – ensure people you want to find you, can find you.Name & contact details in headline – be the easiest person (like you) to contact.Be memorable - visuallyGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”
The Power of GroupsWhy join groups
50 is the magic number
The most important groups
Advertise jobs sparingly
SMART PROFILE - CompanyLine Manager Profiles = Employer BrandPeople join a company, they work for a managerTry to make it an extension of your websiteLink back to career page on your websiteAlongside facebook page, enhances SEO
Advertising VacanciesRe-active versus Pro-active
The best candidates aren’t looking
This session is designed to give you an advantage over the businesses you are competing with for the best talent.
Searching for CandidatesBoolean Search – what is it?
Keyword criteria/scoring – using Boolean
Specific searches – let’s go live at CNN
Making the approachCold Approach/Headhunt
How do Macildowie do it Advice if you do it yourselves Inmail?
Warm Approach 2nd Tier Group
Market IntelligenceEmployee/Company Insights for you
Competitor Insights and key statistics
New candidates delivered weekly to your inbox
Hidden ProfilesE.g. I set myself a task – to find Operations Managers in Newcastle Upon Tyne
= 378 within 10 miles
Anonymous profiles = start on page 3 of search
Linkedin cheat - Google/Bing
And finally…
Slideshare - We have a dedicated Warwickshire team and a dedicated HR Rrecruitment Team to help with any recruitment related questionsUpcoming “Recruit for free” eventsSocial Media in Recruitment Conference 2013
THANKS FOR LISTENING!