intro to social media - cipd
DESCRIPTION
TRANSCRIPT
How to juggle jelly-fish(or get started on social networking)
Helen HammondManaging Consultant – Elephant Creative SolutionsMarketing Manager - Wards Solicitors
w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. [email protected]
How does it work?
How can we use it?
The problem…
The statistics speak for themselves…
Why bother - reason 1
Why bother - reason 2
Why bother - reason 3
• Relax: it’s traditional networking
• Listen -> Talk -> Engage
• It’s not about technology
• It’s about people and communication
The big five
(+ your blog)
•Needs to be regular
•Pithy & opinionated, not sanitised
•Share the load
•Do it off the main website (SEO benefits)
•Ghost writers
… actually, your blog might come first
CIPD - 182
CIPD training - 52
Human Resources - 10,400
Employment Law UK - 404
Human Resource Management - 2,840
Employment opportunities - 4,980
Employment Tribunal - 168
•What can you say in 140 characters?•It’s very “now”•Try and post a tweet once per day•Don’t post TOO often•Say something useful and strategic•Design a background•Ads are coming…•Re-tweet to build relationships •Hootsuite – use to schedule Tweets
•Not just for “the kids”
•Listen first, what are others saying about you?
•Talk to people about your business
•Engage with the younger generation for recruitment
•Integrate video & twitter
Why is Linkedin useful… your profile
Why is Linkedin useful… your profile
Connecting - how not to do it…
Connecting - how not to do it…
Connected… now what?
Connected… now what?
Why is Linkedin useful… groups
Why is Linkedin useful… jobs
Why is Linkedin useful… companies
Why is Linkedin useful… answers
Why is Linkedin useful… search
Why is Linkedin useful… search
Why is Linkedin useful… the extras
The elephant in the room
There’s the theory… now what?
www.elephantcreative.co.uk