CIPD Northern IrelandSocial Media

14.11.13

@sterling_amanda@PerryTimms

#NISocialMedia

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• Who are you?• Why are you here?• How did you get here?• How do you describe your current

use of social tools?• What do you want to get out of

today?

Start Social

#NISocialMedia

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Overview

• Where social media has come from

• Why you might want to use social media

• What social media is

• How you can use it

#NISocialMedia

A quick history of social

Wh

ere#

NIS

ocia

lMedia

Why you might need more

social

Voice Connections Learning

Influence

Passion Curiosity

Interest Groups& Opinion Forming

Research & Product/Service

Development

Hiring Wh

y

#NISocialMedia

Some amateur social

psychology

Update me

Enhance me

Involve me Seduce me

Engagement

Innovation Agility

Why #NISocialMedia

Research at the top:

• Top uses for the internet include buying products (68%), look at interesting websites (67%) and use social media (55%).

• The top social platforms are Facebook, Twitter and Youtube• What people do most are read other blogs, blog themselves, chat

and comment• Top reasons people are using it include keeping up to date,

networking and learning and development• Top reported benefits include collaborating outside the organisation

and connecting with new people.

CIPD Social Media and Mobile Tech Survey 2013

Report launch on 4th December 2013

Why #NISocialMedia

Why #NISocialMedia

9What

#NISocialMedia

10

What

#NISocialMedia

11How

Social is fundamental

#NISocialMedia

How

Socia

lise m

eSearch Content

Sort

Share

Context

Connect

Strategy in 3s

#NISocialMedia

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content

What

flags

likes

comments

tweets

sharespicture

sblogs

posts

interaction

statuslangua

ge

group

connections

generosity

curiosity

videos

contributions

platforms

questions

#NISocialMedia

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context

What#NISocialMedia

15What

connect

#NISocialMedia

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Characteristics:• 140 characters• Collective knowledge sharing• Information right there, right now• Follow anyone and be followed by anyone• Constant stream

Getting the most out of it:• Profile - appropriate picture• Profile - key words that represent your interests• Link to your blog or LinkedIn• Curate and support• Treat people like you would in real life

How#NISocialMedia

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Characteristics:• Your online CV• Share detailed advice and experience• Restrictions on connections

Getting the most out of it:• Actively participate in groups – ask questions

and share knowledge• Keep it up to date• Share articles and blogs – yours and others• Personalise your connection requests

#NISocialMediaHow

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Characteristics:• Demonstrates your knowledge• Promotes discussion

Getting the most out of it:• Professional writing• Relevant to your audience• Reference other people and resources• What would you say to someone’s face?

How#NISocialMedia

19How

HR bloggers

These are crowd sourced and curated list.

You can also find links to these blogs by searching by the

presentation hashtag.

#NISocialMedia

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Bad facebook profiles

How#NISocialMedia

What to look out for using

social

Distraction

Damage

Daredn’t

(self) Discipline

Regulation (wisdom of the

crowd)

Encourage others

(Senior figures role model open

sharing)

Learn by watching, commenting, sharing then posting. Build

yourself up. No-one’s in a rush and

people are generous and responsive on

social

How #NISocialMedia

Who can help you get more from social

Your own IT crowd

Us

Your Internal Comms colleagues

Your Marketers / PR

folks

ThemUs

Sign up, dive in, learn and share!

Other social users will help you

How #NISocialMedia

How you can get more from

social

Know where you and others are on the social continuum

Be aware of your social footprint

Work out WHY you would need more social for you, your team/colleagues and your

organisation

Find out who is already using it

– the Pioneers

Find out who can coach / coax

others – the Connectors

Form a loosely defined team and start spreading the word and

skilling people; build Competence, Confidence & Comfort

Create formal learning if it

helps peoples’ confidence

levelsShare; stimulate & story-tell – bring social to life in

traditional comms

Ho

w#

NIS

ocia

lMedia

4th December 2013

Who can help you get more from social

#NISocialMedia

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Thank yoube social - practice makes purpose

@sterling_amanda@PerryTimms

#NISocialMedia