waste or taste

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DO YOUWASTE OR

TASTE?

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Why presenting still sucks?

Waste of time!Waste of words!Waste of money!

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Let´s make it tasty!

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Same 1 hour to prepare,

just one week ahead!

Be „pregnant“ by your prezentation and keep it inlighted in your mind.

Creativity will come!

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DEDICATE IT!RESPECT THEM!

BUILD IT!

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I. DEDICATE IT!

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Draw your objective!Say it in 2 – 3 words!

Create sexy headline!

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Once you have objective, follow it by every thought,

every word!

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Prezentation is NOT about saying

everything you know!

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II. RESPECT THEM!

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Analyze in advance: Their needs and

feelings Their expected

reaction Their position Their awareness of

the topic

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Define emotional benefit!

Why would you listen to yourself,

if you would be in their shoes?

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Once you know your target audience,

stay in their shoes!

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III. BUILD IT!

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First think,than hit their right

brain!

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OPENHook – surprising ideaIntro + sexy headline

Benefits for them

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STORY TELLING3 Key messages

All ideas rank bellow themSummarise each in benefit

form

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CLOSESummarise three ideas in 2

– 3 wordsRemind benefit from the

openningPersonal despatch

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First think,than hit their right

brain!Vizualise by visual aids…

Vizualise by words…Vizualise by voice and

body…Be creative!

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IT IS EASY!IT IS CLEAR!IT IS TASTY!IT IS SEXY!

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WASTE OLD HABITSAND MAKE

IT TASTY!

Janka ChudlíkováTrainer and CoachPrague, Czech Republicjanka@chudlikova.com