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© 2013 Truphone Ltd 3 May 2023

© 2013 Truphone Ltd

JASON BOUD ( @JASONBOUD JASON@BOUD.ORG.UK )

STRATEGIC ADVISOR TO TRUPHONE

THE RISKS AND REWARDS OF MOBILE TECHNOLOGIES

© 2013 Truphone Ltd 3 May 2023 2

INTRODUCTION

About Me• An IT infrastructure specialist with over 20 years in the financial services

sector. 11 years with Credit Suisse and 6 with Chase (JP Morgan)• After departing a role as Director in IT for Credit Suisse founded Beyond

Mobile a company offering Strategy, Product and Sales advise to technology companies in the early stage of their business plans.

About TRUPHONE• Truphone is a global mobile network operator that offers a truly

international mobile service and allows me to stay connected wherever I am.

• Class leading Mobile compliance offering to the Financial services industry.

© 2013 Truphone Ltd 3 May 2023 3

A MOMENT IN HISTORYMARCH 1973

© 2013 Truphone Ltd 3 May 2023 4

A MOMENT IN HISTORYMARCH 1973

WOMEN ALLOWED

© 2013 Truphone Ltd 3 May 2023 5

‘TRULY MOBILE’?APRIL 1973

© 2013 Truphone Ltd 3 May 2023 6

WALL STREET AND MOTOROLA DYNATAC

© 2013 Truphone Ltd 3 May 2023 7

RAPID EVOLUTION• Huge evolution over next 15-20

years• Magnitudes of change every 2-3

years• Better quality, connectivity and

coverage• First 30 years all about voice.

Infographic produced by Intel and ReadWrite

© 2013 Truphone Ltd 3 May 2023 8

A DECADE OF DOMINATION

© 2013 Truphone Ltd 3 May 2023 9

A DECADE OF DOMINATION CROSSING THE CHASM

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000 Blackberry active volumes

© 2013 Truphone Ltd 3 May 2023 10

DISRUPTION IN TECHNOLOGY 2007

© 2013 Truphone Ltd 3 May 2023 11

DISRUPTION IN TECHNOLOGY 2007

© 2013 Truphone Ltd 3 May 2023 12

DISRUPTION IN TECHNOLOGY 2009

© 2013 Truphone Ltd 3 May 2023 13

BRING YOUR OWN DEVICE & COMPLIANCE

© 2013 Truphone Ltd 3 May 2023

DECONSTRUCTION OF THE BLACKBERRY

14

© 2013 Truphone Ltd 3 May 2023

DECONSTRUCTION OF THE BLACKBERRY

15

The enterprise market that we knew it in 2007/8 has fragmented , we are now looking to replicate the characteristics of that known and loved environment

However Mobile computing represents challenges, opportunities and threats each in large quantities. Let’s look at 3 viewpoints

© 2013 Truphone Ltd 3 May 2023 16

THE CEO - RISK OR REWARD ?

gain competitive advantage

keep margins high

Attract talent / Cool Factor

Team effectiveness

Talent & CultureCompliance culture

© 2013 Truphone Ltd 3 May 2023 17

THE COO - RISK OR REWARD ?

Costs contained and efficient

Manage & Evaluate risk

Margin pressure

Control & Predictability

Keep out of trouble with the regulator

© 2013 Truphone Ltd 3 May 2023 18

THE CIO - RISK OR REWARD ?

Apply IT policy

Shift from enterprise to consumer

Security & Enablement

Enable my business

Protect data assets

BYOD Don’t compromise usability for securityInnovate

© 2013 Truphone Ltd 3 May 2023 19

3 KEY VIEWPOINTS

Talent & Culture

Control & Predictability

Security & Enablement

© 2013 Truphone Ltd 3 May 2023 20

BANKING THE REWARDS Control &

Predictability

PredictabilityControl

Regain control over your fragmented suppliers

Move from multiple mobile carriers to a single global one- less supply/support chain

Drive down cost bases using disruptive pricing or technology

Risk Management

Be ahead of the regulators

Record and manage your compliance calls, txts and data in the mobile world ..

© 2013 Truphone Ltd 3 May 2023 21

BANKING THE REWARDS Security &

Enablement

Security

Mobile compliance that is device agnostic

Protect the data

Identity

Always on

Full visible BYOD

Enablement

© 2013 Truphone Ltd 3 May 2023 22

BANKING THE REWARDS

Talent & Culture

Talent

Team effectiveness

New markets

Allow users to adopt own tools

Culture

Record all of business comms

Monitoring as a de-facto state

Trust personal and business mix

© 2013 Truphone Ltd 3 May 2023

HOW CAN TRUPHONE HELP

© 2013 Truphone Ltd 3 May 2023

CLOSER TO YOUR CONTACTS

INCREASE YOUR PRODUCTIVITY

COMPLIANCE

WHY WE MATTER

© 2013 Truphone Ltd 3 May 2023

TRUPHONE PROVIDES THE FINANCE INDUSTRY…

25

A NETWORK DESIGNED FOR BUSINESS TRUPHONE MOBILE

RECORDING A LOCAL PRESENCE

FOR INTERNATIONAL CONTACTS

© 2013 Truphone Ltd 3 May 2023 26

MANAGE RISK AND CLAIM REWARDSYOUR ACTION PLAN

Cost

• Baseline your old world costs• Understand opportunities for efficiencies• Investigate disruptive suppliers

Policy

• Decide if devices will be enterprise only or corporate owned, personally enabled , pure BYOD

• Translate the risk posture to required security controls

TechStrategy

• Select technology platforms and suppliers• Don’t compromise usability for security• Build in compliance from the beginning – how to I record , capture, retain and find

© 2013 Truphone Ltd 3 May 2023

© 2013 Truphone Ltd

WWW.TRUPHONE.COM

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