wear it and ready set inflate

NASBLA 2010 Annual Conference

Honolulu, HI

Tuesday, September 14, 2010

2009 USCG Statistics: 2009 USCG Statistics: Key FindingsKey Findings

Deaths: 736 vs. 709 (in 2008) = 3.81% increaseDrownings: 543 vs. 510 (in 2008) = 6.5% increaseAccidents: 4,730 vs. 4,789 (in 2008) = 1.23% decreaseInjuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase

Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.

USCG Strategic PlanUSCG Strategic PlanThe North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:Objective 2. Awareness of Safe Boating PracticesObjective 4. Life Jacket Wear

The Campaign also indirectly supports many other components of the USCG’s Strategic Plan

The North American Safe The North American Safe Boating Campaign (“Wear It!”)Boating Campaign (“Wear It!”)Efforts of the 2010 campaign include traditional and

“non-traditional” outreach methodsTraditional: Public Service Announcement

““Wear It!”Wear It!”Traditional Outreach Methods:

Press Releases Distributed six search engine optimized press releases

E-Newsletters Distributed five monthly electronic newsletters on behalf

of the National Safe Boating CouncilMedia Buy/Earned Media Coverage

Placed a total of 998 print, radio, television and online media hits

Reached a potential audience of more than 287 million

““Wear It!”Wear It!”“Non-Traditional” Outreach Methods:

The Life Jacket Safety Dance (via Facebook Connect)

““Be a Survivor: Wear It!”Be a Survivor: Wear It!”

2010 National Tiger Team Meeting2010 National Tiger Team MeetingHeld in Arlington, VA on Monday, August 16, 201027 Individuals from USCG, State Agencies, Non-Profit

Groups, Industry, other Organizations in attendanceFocus of the Meeting:

Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign

Life Jacket Trends and how they relate to the “Wear It!” Campaign

USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”

Inflatable Life Jacket World Inflatable Life Jacket World Record Day – “Ready, Set, Record Day – “Ready, Set, Inflate!”Inflate!” Inflatable Life Jacket World Record Day

Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT Goal: Promote life jacket wear, specifically inflatable life jackets, and general

boating safety

www.ReadySetInflate.com User-friendly format for Event

Organizers/Media/Educational Component: Join an Event/Organize an

Event Media Section Videos/Photo Galleries RESOURCES for Event

Organizers

““Ready, Set, Inflate!”Ready, Set, Inflate!”• 1,154 participants; 3 dogs in inflatable life jackets

• 29 US States, 1 US Territory, and 2 Washington D.C. locations

• 13 Canadian locations

• First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers

• Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions

Update: July 30, 2010 – 415 participants in Sydney, Australia

Why is “Ready, Set, Inflate” So Why is “Ready, Set, Inflate” So Revolutionary?Revolutionary?

Inflatable Life Jacket Education KitInflatable Life Jacket Education KitKit is intended to educate about inflatable life jacketsKit Includes:

Flip Chart

1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo

Educational DVD/Sample PSAsAdditional supporting materials (posters, reading materials, etc.)

The Kit is available for purchase from the NSBC for $225 (including shipping and handling)

Rachel BurkholderRachel BurkholderCommunications Director, NSBCoutreach@safeboatingcouncil.org

Fred MessmannFred MessmannDeputy Director, NSBC

deputy@safeboatingcouncil.org