web 2.0 in the business environment

SOCIAL MEDIA IN THE BUSINESS ENVIRONMENT

Mission Critical:

AND WHO ARE YOU?

Who Are We?

What’s Your Web 2.0 Comfort Level?

Using the free online tool, Zoomerang,please take a moment to fill out our short

survey.

Some Definitions

Social: refers to the interaction of organisms with other organisms and their collective co-existence.

Sharing

Media: the transmissionchannels or tools used to storeand deliver information or data. 

Information

Web 2.0: The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking.

Intro to Social Media Tools

Social Bookmarking – Digg, Reddit, StumbleUpon, Delicious

Blogging – Wordpress, Blogger, Tumblr, Posterous

Social Networking and Microblogging – Twitter

Location-Based Social Networking – Foursquare, GoWalla, Facebook Places

Social Profile Networks – Myspace, Ning, Linked In, Facebook

Think of Added Value

Think of Internal & External Value

WHAT SOCIAL MEDIA TOOLS HAVE YOU USED?

Describe Your Experiences

Some of the Top Tools for Business

Facebook

Twitter

Groupon

Foursquare

What Are Your Peers Doing?

“How Small Business Is Using Social Media” Mashable.com March 2, 2010

AND HOW DID THEY DO IT?

Who’s Had Success?

Let’s Take a Look…

Who? What? How?

Gap 441,000 Groupons were sold, bringing in a little more than $11 million.

Groupon Deal: $25 for $50 worth of merchandise

Old Spice Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen.

Twitter and video

Target Daily views on Facebook page increased 4,800 percent, with wall gathering 3,000+ personal stories by fans. An additional 97,091 fans in just two weeks.

Facebook app

Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”

How Do I Keep Up?

Join professional communities

Read industry blogsSearch for social

media news outletsSubscribe to RSS

feeds

Mashable.comSocial Media ClubBraintraffic.comEngadget.comWired.com

Disadvantages Advantages

UpkeepExtra workLack of controlAuthority can be

ChallengedHistory kept. . .

forever

OpennessCommunity buildingBrand strengtheningCommunicationCloser relationships

with stakeholdersNetworkingBenchmarking

Pros and Cons of Web 2.0

DO YOU SEE MORE PROS OR CONSFOR YOUR BUSINESS?

What Are Your Thoughts?

What’s Your Message?

A Discussion with Dr. Jose Lepervanche,Professor of Supervision and Management

CREATING YOUR PRESENCE ONLINE

Now It’s Your Turn!

WHAT ONE TOOL DO YOU FEEL CONFIDENT THAT YOU CAN WALK AWAY AND IMPLEMENT

TODAY?

The Takeaway

Talkback

What are your thoughts? How can we help you get started?

Contact Usammoore@fscj.edu

www.twitter.com/amylizmoorewww.twitter.com/fscjopen

Social Media Tutorials Available @ distancelearning.org

Thank you for your participation; we hope you’ll join us for the remainder of this workshop

series!