web marketing & seo · title: softcart 4.0 technical training author: christine miller created...

WEB MARKETING & SEO

Christos Pashiardis

CEO – Egroup

TABLE OF CONTENTS

Internet and business changes

How do search engines work

A few examples

Google’s Algorithm

What is SEO

Internet Marketing

Web statistics

• First domain name registered for symbolics Inc.

15/03/1985

• 84.000.000 web sites

15/03/2010 • 9000

Approximately web sites exist

Cyprus

335.000 users

Source http://www.internetworldstats.com/eu/cy.htm

World Wide Web

WATCH FOR MARKET CHARACTERISTICS

IRAN – SAUDI ARABIA

Magazines

3.7 Hrs – 7 %

Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand

Universe (Sample): Top/Mid Management – 16,519,992 (1,473)

Source: Synovate AsiaBUS Survey June/July 2007

Internet

20.8 Hrs

15.2 Hrs

Newspapers

5.9 Hrs

10.6 Hrs

No. of hours & time share on

each medium per week

OPEN UP TO NEW BUSINESS

Yes, no Geographic boundaries, 365

Days, 24 hours of operation

to serve

And sell

How do search engines work

A few examples &

Google’s Algorithm

SEARCH ENGINES MARKET SHARE

"robot" or "spider"

software "crawls" the

Web to build lists of

Spider looks for words

on a page - html title

tags, metatags (key

words for indexing)

engine index "ranks"

or "weights" webpage

based on an algorithm

How do Search Engines Work

What happens

when you enter a

search query on

Google?

SEARCH EXAMPLE 1 - GOOGLE

SEARCH EXAMPLE 2 - YAHOO

WEB SITE SUBMISSION

PageRank is a numeric value that represents how important a page is on the web

ANOTHER EXAMPLE…(1)

ANOTHER EXAMPLE

ANOTHER GREAT EXAMPLE…

GOOGLE’S ALGORITHM

Domain Names & Age of a

domain name

Keyword phrases supported by PAID advert.

Keyword density

Landing pages, Title & Meta Description

Meta Keywords & Site popularity

Author & Anchors

Quality Content & Hidden code

from programmers

Changing Content

Site Map clean background

Links pointing to your site.- (VOTES)

Speed of Web site/ Server

Is your web site hosted in your GEO location?

WATCH FOR THESE MISTAKES…

within the same IP (server), If you have many sites with the same web

host, cross-linking can indicate less of democratic web voting. Easy to

spot, easy to penalize.

Copyright violation - Google responds strongly

if you are reported. Ref. http://www.google.com/dmca.html

hiding links

Most (all-?) SE spiders can't read Flash content

Provide an HTML alternative.

Server Reliability - S/B >99.9% Speed, hosting provider.

Broken Links

Watch it for OOP – Over Optimising Penalty by Google.

Frequently submitting your site to Search Engines.

ASK FOR HELP…

Check rankings

http://www.egroup.com.cy/cyprus-page-rank

Find your Niche market

•Age Groups

•Socioeconomic Status

•Country

FORMS OF SEM (SEARCH ENGINE MARKETING)

Email Marketing

Paid Search Marketing Social Media

PAID ADVERTISEMENT

SOCIAL MEDIA

2006 2004

USE FACE BOOK PAGES

FACEBOOK ADVERTISING

CREATE LINKED ACCOUNTS…, CREATE GROUPS,

CONNECT

EMAIL MARKETING…

EMAIL MARKETING

EMAIL MARKETING…

SELECT FROM READY MADE TEMPLATES

EMAIL RESPONSES

WEB STATISTICS…USE THEM!

WEB STATISTICS 001

WEB STATISTICS 002

ΤΟ ΜΗΝΥΜΑ ΤΗς ΠΑΡΟΥςΙΑςΗς ΜΟΥ

Το θεμέλιο έχει το μειονέκτημα ότι δεν φαίνεται

αλλά έχει το πλεονέκτημα ότι είναι η βάσις.

EGROUP TECHNOLOGIES

EGROUP’S SEO & PAGE RANK!

CHRISTOS PASHIARDIS,

CHRISTOS@EGROUP.COM.CY

Thank You!

PAGE RANK TECHNICAL EXAMPLE

FORMULA LEVEL I – PROBLEM/001

FORMULA LEVEL 2 - SOLUTION

http://www.egroup.com.cy/cyprus-search-engine-optimization.html

http://www.webceo.com/download/index.htm

http://s736.photobucket.com/albums/xx10/cyprusbestcompanies/

http://advertising.microsoft.com/learning-center/adexcellence/classroom

http://www.linkedin.com/myprofile?trk=hb_tab_pro

http://www.facebook.com/note.php?note_id=96761478337

http://twitter.com/clicktrue

http://www.homestead.com/

http://www.facebook.com/pages/Singapore/clickTRUE-Pay-Per-Performance-

Advertising-Services/12514461180?v=box_3

http://www.google.com/webmasters/checklist/

http://www.clicktrue.biz/promotions/search-engine-marketing-online-

advertising?utm_source=linkedin&utm_medium=cpc&utm_campaign=nov09promo

http://www.joomla1.5.youjoomla.info/younews/

web marketing & seo · title: softcart 4.0 technical training author: christine miller created...

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