web research tools & training
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www.astekweb.com © Astek Consulting 2009
Research Tools & Training
Tom LynchCMO, Astek Consulting
www.astekweb.com © Astek Consulting 2009
Publisher We Don’t Know - Business Plan
Step 1 – Start a Newsletter
Step 2 - ? (Choose Clever Headlines)
Step 3 = Profit!
And that worked pretty good until the
“stupid” web came along…
www.astekweb.com © Astek Consulting 2009
Underpants Gnomes Business PlanGnome Business Plan
www.astekweb.com © Astek Consulting 2009
OMG the Web is so PITA!Pull vs. Push MarketingInstantaneousTimely - It Updates In Real TimeAlways Available for Answers• Lot of Users• Lots of Use• Lots & Lots of Data…
www.astekweb.com © Astek Consulting 2009
How can Data Help Me? Find What They Want -My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time SearchAnd Then Give it to Them…
Commander “Data”
www.astekweb.com © Astek Consulting 2009
Behavior of a Web Subscriber
www.astekweb.com © Astek Consulting 2009
What do They Really Want?
www.astekweb.com © Astek Consulting 2009
They Want What They Need!
www.astekweb.com © Astek Consulting 2009
They Need What They Want…
www.astekweb.com © Astek Consulting 2009
They Want What They Need!
www.astekweb.com © Astek Consulting 2009
They Need What They Want…
www.astekweb.com © Astek Consulting 2009
The Want/Need Tools...My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time Search
www.astekweb.com © Astek Consulting 2009
Break Time
www.astekweb.com © Astek Consulting 2009
Let’s go to Work!My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time Search
www.astekweb.com © Astek Consulting 2009
Thanks!
Tom LynchCMO, Astek Consulting
Research Tools & Training
Tom LynchCMO, Astek Consulting
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