[webinar] grow your audience: sell more tickets through social promotion
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GROW YOUR AUDIENCE
PATRICK HARRIS | DEC 7, 2017
Social and event promotion strategies to help sell more tickets
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Our Presenter
PATRICK HARRISTraining Program Specialist
Vendinihello@vendini.com
@Vendini
TODAY WE’LL DISCUSS
Marketing Basics
Engaging Through Social Media
Reaching Potential Audiences
Using Your Current Audience Base
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How Do You Get The Word Out?
★ Posters/Flyers
★ Print Ads
★ Email Campaigns
★ Direct Mail Campaigns
★ Online/Website
★ Social Media
★ Radio/TV Ads
★ Press Releases
★ Word of Mouth
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THE RULE OF SEVEN
★ A patron needs to see or hear your marketing message at least seven times before they take action and buy tickets.
★Marketing must be an on-going process in order for it to be successful!
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★ Facebook Ads
★ Encourage Engagement
★Use Video and Facebook Live
★Optimize Facebook Events
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Twitter Tips (#twips)
★ Think outside the box
★ Topical and timely tweets
★ Live tweet events
★ Social customer service
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★ Create unique photo/video content
★ Instagram Takeovers
★ Instagram Stories
★ Encourage patrons to put up their
own content from your event and
#tag them
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Things to Remember
★ Video content goes further
★ Keep mobile in mind
★ Cross promote your social media pages
★ Get patrons engaged and engage back with them!
★ 70-20-10 Rule
‒ 70% original content, 20% shared content, 10% promotional
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#HowToBuildAHashtag
★ How do you decide your
event’s hashtag?– Make it #memorable, #unique, and
#relevant
★ Be #Creative
★ Keep it #Short
★ Use good format!– #CapitalizeTheFirstLetterOfEachWord
– #Avoid spaces or punctuation!
– #Don’t #go #crazy #hashtagging
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#HashtagBestPractices
★When to use hashtags
★Get your content into a
conversation or topic that already
exists– #EDM, #theatre, #comedy, etc…
– Trending topics
★ Research your selected hashtags!
★ Be consistent
Twitter (1 - 2)##
Facebook (1 - 2)##
Instagram (10 - 11)##########
Pinterest (2 - 3)###
Optimal Number of Hashtags
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Encourage Interaction
★ Provides social proof
★ Check In at Venue
★ Give them Photo Opportunities
★ Testimonials
★ Solicit reviews on
Yelp/Facebook/TripAdvisor
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Influencers and Wordof Mouth
★ Biggest marketing tool you have
★ Reward your influencers and
evangelists
★Mobilize your patron base
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Expanding Audience ★ Making Money Beyond Ticket Sales (Our
September webinar)– Partner with businesses
– Host an open house– Attend local events
– Guerilla marketing / Street teams
– Theme nights with receptions or mixers
★ Use Discounts Strategically– Pay What You Can Nights
– Target select demographics
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REMEMBER
● Be strategic by creating a marketing plan
● Try new ways to engage patrons on social media
● Include calls to action when you can
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