webinar next practices

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Go beyond mere best practices into the realm of NEXT practices! Improve your webinar results - engagement, satisfaction, attendance and participation - by implementing these before-webinar tips. Part 1 of 2. Part 2 covers during and after the webinar tips.

TRANSCRIPT

ebinar N E X T P R A C T I C E S

Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey

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Agenda, Pt 1 Goals

Promotion

Registration Form

Confirmation

Reminders

The Presentation

Handouts

Practice

©2012 Tiffani Frey www.craftcreativemarketing.com

VALUE trade

for

T I M E

©2012 Tiffani Frey www.craftcreativemarketing.com

DELIVER on your

PROMISE

©2012 Tiffani Frey www.craftcreativemarketing.com

keep it MOVING

©2012 Tiffani Frey www.craftcreativemarketing.com

QUESTION a n s w e r e v e r y

©2012 Tiffani Frey www.craftcreativemarketing.com

GOALS set your

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©2012 Tiffani Frey www.craftcreativemarketing.com

goals are tangible numbers

that can be measured reported on

tracked improved

©2012 Tiffani Frey www.craftcreativemarketing.com

R F Q s | S A L E S | A T T E N D E E S | S A T I S F A C T I O N | D E M O S

©2012 Tiffani Frey www.craftcreativemarketing.com

Attendance rate

Poll response rate

Duration

Number of attendees

Attentiveness

Survey response rate

Interest rating

GoToWebinar reports on

©2012 Tiffani Frey www.craftcreativemarketing.com

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©2012 Tiffani Frey www.craftcreativemarketing.com

touches 3 weeks 2 weeks 1 week 1 day

©2012 Tiffani Frey www.craftcreativemarketing.com

The closer you get to the webinar, the more urgent your messaging should get.

©2012 Tiffani Frey www.craftcreativemarketing.com

Advertising Email Website Industry publications

Social media

Mail

Associations

©2012 Tiffani Frey www.craftcreativemarketing.com

B E F O R E T H E W E B I N A R

REGISTRATION REGISTRATION ©2012 Tiffani Frey www.craftcreativemarketing.com

Ask the QUESTIONS that let you see

your attendees

©2012 Tiffani Frey www.craftcreativemarketing.com

Ask the QUESTIONS that get you

information you can use

How did you hear about this webinar?

On a scale of 1-5 (5 being highest), rate your familiarity with company/product.

Would you like to receive our newsletter?

What is your biggest challenge in terms of X?

What product do you currently use/are considering?

©2012 Tiffani Frey www.craftcreativemarketing.com

B E F O R E T H E W E B I N A R

EMAILS

©2012 Tiffani Frey www.craftcreativemarketing.com

Conf

irmat

ions

System requirements

Outlook reminder

Customize message

©2012 Tiffani Frey www.craftcreativemarketing.com

Rem

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1 week, 1 day, 1 hour Include link to download handouts Customize message Send personal email

©2012 Tiffani Frey www.craftcreativemarketing.com

Hello! I hope you're as excited as I am for tonight's webinar, “Webinar Next Practices.“ Bring your most challenging questions; I'm here to help! Attached is a worksheet I've put together to help you take notes and remember the most important parts of my presentation. I suggest you print it out and have it ready to go when we start. I'll see you online in about an hour!

©2012 Tiffani Frey www.craftcreativemarketing.com

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DESIGN ©2012 Tiffani Frey www.craftcreativemarketing.com

thought one per slide ©2012 Tiffani Frey www.craftcreativemarketing.com

2:1 ratio ©2012 Tiffani Frey www.craftcreativemarketing.com

2:1 ratio ©2012 Tiffani Frey www.craftcreativemarketing.com

100pt 50pt 40pt 30pt 20pt 10pt

©2012 Tiffani Frey www.craftcreativemarketing.com

7 6 5 4 3 2 1 No man’s land ©2012 Tiffani Frey www.craftcreativemarketing.com

NO video or

animation

©2012 Tiffani Frey www.craftcreativemarketing.com

friend

PPTS is your

©2012 Tiffani Frey www.craftcreativemarketing.com

HANDOUTS B E F O R E T H E W E B I N A R

©2012 Tiffani Frey www.craftcreativemarketing.com

Wor

kshe

et

Variety of questions

Important points

Keepsake

©2012 Tiffani Frey www.craftcreativemarketing.com

Take

away

Summary Contact info Slides?

©2012 Tiffani Frey www.craftcreativemarketing.com

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PRACTICE

©2012 Tiffani Frey www.craftcreativemarketing.com

Launching polls

Questions/chat

Drawing tools

Recording

Hand raise function

Changing presenters

Sharing mouse control

Get to know GoToWebinar

©2012 Tiffani Frey www.craftcreativemarketing.com

Practice until you can do it in your sleep

©2012 Tiffani Frey www.craftcreativemarketing.com

hank you Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey

©2012 Tiffani Frey www.craftcreativemarketing.com

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