webinar next practices
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ebinar N E X T P R A C T I C E S
Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey
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Agenda, Pt 1 Goals
Promotion
Registration Form
Confirmation
Reminders
The Presentation
Handouts
Practice
©2012 Tiffani Frey www.craftcreativemarketing.com
VALUE trade
for
T I M E
©2012 Tiffani Frey www.craftcreativemarketing.com
DELIVER on your
PROMISE
©2012 Tiffani Frey www.craftcreativemarketing.com
keep it MOVING
©2012 Tiffani Frey www.craftcreativemarketing.com
QUESTION a n s w e r e v e r y
©2012 Tiffani Frey www.craftcreativemarketing.com
GOALS set your
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©2012 Tiffani Frey www.craftcreativemarketing.com
goals are tangible numbers
that can be measured reported on
tracked improved
©2012 Tiffani Frey www.craftcreativemarketing.com
R F Q s | S A L E S | A T T E N D E E S | S A T I S F A C T I O N | D E M O S
©2012 Tiffani Frey www.craftcreativemarketing.com
Attendance rate
Poll response rate
Duration
Number of attendees
Attentiveness
Survey response rate
Interest rating
GoToWebinar reports on
©2012 Tiffani Frey www.craftcreativemarketing.com
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PRO
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©2012 Tiffani Frey www.craftcreativemarketing.com
touches 3 weeks 2 weeks 1 week 1 day
©2012 Tiffani Frey www.craftcreativemarketing.com
The closer you get to the webinar, the more urgent your messaging should get.
©2012 Tiffani Frey www.craftcreativemarketing.com
Advertising Email Website Industry publications
Social media
Associations
©2012 Tiffani Frey www.craftcreativemarketing.com
B E F O R E T H E W E B I N A R
REGISTRATION REGISTRATION ©2012 Tiffani Frey www.craftcreativemarketing.com
Ask the QUESTIONS that let you see
your attendees
©2012 Tiffani Frey www.craftcreativemarketing.com
Ask the QUESTIONS that get you
information you can use
How did you hear about this webinar?
On a scale of 1-5 (5 being highest), rate your familiarity with company/product.
Would you like to receive our newsletter?
What is your biggest challenge in terms of X?
What product do you currently use/are considering?
©2012 Tiffani Frey www.craftcreativemarketing.com
B E F O R E T H E W E B I N A R
EMAILS
©2012 Tiffani Frey www.craftcreativemarketing.com
Conf
irmat
ions
System requirements
Outlook reminder
Customize message
©2012 Tiffani Frey www.craftcreativemarketing.com
Rem
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1 week, 1 day, 1 hour Include link to download handouts Customize message Send personal email
©2012 Tiffani Frey www.craftcreativemarketing.com
Hello! I hope you're as excited as I am for tonight's webinar, “Webinar Next Practices.“ Bring your most challenging questions; I'm here to help! Attached is a worksheet I've put together to help you take notes and remember the most important parts of my presentation. I suggest you print it out and have it ready to go when we start. I'll see you online in about an hour!
©2012 Tiffani Frey www.craftcreativemarketing.com
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DESIGN ©2012 Tiffani Frey www.craftcreativemarketing.com
thought one per slide ©2012 Tiffani Frey www.craftcreativemarketing.com
100pt 50pt 40pt 30pt 20pt 10pt
©2012 Tiffani Frey www.craftcreativemarketing.com
7 6 5 4 3 2 1 No man’s land ©2012 Tiffani Frey www.craftcreativemarketing.com
NO video or
animation
©2012 Tiffani Frey www.craftcreativemarketing.com
friend
PPTS is your
©2012 Tiffani Frey www.craftcreativemarketing.com
HANDOUTS B E F O R E T H E W E B I N A R
©2012 Tiffani Frey www.craftcreativemarketing.com
Wor
kshe
et
Variety of questions
Important points
Keepsake
©2012 Tiffani Frey www.craftcreativemarketing.com
Take
away
Summary Contact info Slides?
©2012 Tiffani Frey www.craftcreativemarketing.com
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PRACTICE
©2012 Tiffani Frey www.craftcreativemarketing.com
Launching polls
Questions/chat
Drawing tools
Recording
Hand raise function
Changing presenters
Sharing mouse control
Get to know GoToWebinar
©2012 Tiffani Frey www.craftcreativemarketing.com
Practice until you can do it in your sleep
©2012 Tiffani Frey www.craftcreativemarketing.com
hank you Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey
©2012 Tiffani Frey www.craftcreativemarketing.com
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