(webinar slides) network your way to success

Networking Your Way to Success#NetworkingSuccess

About MyCase

2

Web-Based Legal Practice Management SoftwareBuilt as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price.

Just $39/month per attorney $29/month per paralegal or staff

MyCase Websites

3

Jumpstart your marketing• Modern, professional design built for your firm• Social media and blog integration• Complete integration with MyCase• Basic SEO

About our presenter

4

Roy Ginsburg

‣ 30+ years legal practice

‣ Law coach for 10 years

‣ Runs a successful part-time practice

‣ Has given CLE’s to 50+ bar assoc.

‣ Published by several legal blogs

RoadmapAdd text

5

• Why you hate it• Who to network with• How to network• Solicitation rules• Working the room• Social networking

Add title

6

7

8

Poll #1Question: What is the biggest reason why you don’t network more than your presently do?

‣ I don’t know how to do it

‣ I know how to do it, but feel uncomfortable doing it

‣ Not enough time

‣ It feels sleazy

10

11

“When I was in law school, marketing meant going to the grocery store.”

12

13

14

“Trust me Mort--no electronic-communications superhighway, no matter howvast and sophisticated, will ever replace the art of the schmooze.”

16

“If you are going to be a successful duck hunter, you must go where the ducks are.”

“Bear” Bryant

Question: True or False

‣ The best networkers typically have a “life of the party” personality and rarely are introverts

Poll #2

18

Add text

19

20

21

22

23

“The currency of real networking is not greed

but generosity”

K. Ferrazzi (author of Never Eat Alone)

24

Create a Contact List Present clients

Other resources

• Firm (cross-sell)• Former firm/job• Bar activities• Opposing counsel• Related professions• Industry/trade• Community orgs.• Law school/college

Non-profit boards Pro bono/volunteer Religious affiliation Family Friends Children activities Hobbies/sports

25

• Email v. telephone• Be persistent• Don’t expect all to respond• Don’t take it personally

Contact them!

26

27

28

29

Let’s Do Lunch . . .

• Be prepared

• Listen (ears-mouth ratio)

• Help

• Remember details

• Confident

• Enthusiastic

30

31

Can You Ask For the Business?

Rule 7.3 – cannot solicit employment from a prospective client unless person is

• a lawyer• family• close personal relationship• prior professional relationship

Comment: “Situation is fraught with possibility of undue influence,

intimidation and overreaching.”

32

33

Poll #3Question: What are the best groups to join if you want to meet new people to network with?

‣ The ABA, State, and local bar associations

‣ Local community groups such as the Chamber of Commerce and Rotary

‣ Because of social media, it is a waste of time to join groups

‣ It depends on the type of law that you practice

35

Increasing Your Contacts

Join groups

• Where are competitors?• Active

36

37

Working the Room• Do’s•Firm handshake•Good eye contact•Smile

Don’ts•Excessive food or drink•Discuss controversial topics

•Off-color humor•Do business

38

39

40

41

42

43

44

45

46

47

“All things being equal, people do business

with friends; all things being not quite so equal, people still want to do business

with friends.”

Contact UsRoy S. Ginsburg, J.D612-812-4500roy@royginsburg.comwww.royginsburg.com

MyCasewww.MyCase.comsupport@mycase.com800-571-8062

Get 10% Off Your First 6 Months of MyCase:

Promo Code:10ROY15

Thank you

49