website redesign: 10 seo mistakes to sidestep

Do you think redesigning your website is all about having a little fun with aesthetics?

Undoubtedly, visuals do all the magic to bring the attention of your

audience to your website. But that is not

all!

You spend so much of your time and money in creating a flashy website and yet your website is unable to attract the organic search traffic.

So, what went wrong?

Think about it! Did you spend some time

working on what’s under the hood of your website?

Did you work on your website’s SEO? No?

So, here is a list of 10 most common SEO mistakes that you might be making in your website redesign.

Mistake #1: NOT INTRODUCING THE

SEO CONCEPT FROM THE VERY BEGINNING

SEO must be ensconced in the strategy of your website

design from the very beginning. If you ignore this

element, it will be grueling for you to add it later to the

framework of your website.

Bring your SEO team to action while you’re still coding and creating the

first design of your website. Don’t wait until

it’s too late! Because SEO is the need of the

hour and you can’t ignore it!

Mistake #2: NOT AUDITING YOUR EXISTING WEBSITE

Before you decide to tear down your old website which

will no longer exist, make sure you run

an audit on it.

Studying and auditing the key metrics and insights of your old website can be of great help. It can help you achieve more conversions and traffic through SEO.

Mistake #3: FAILING TO MAKE A

GOOD USE OF KEYWORDS

SEO evolves every day and as previously it was all

about keywords, now it is not! So stuffing your website with

keywords won’t help you improve your search engine rankings. For present day SEO, Google wants you to write for your audience.

So, during your website redesign, work very carefully with the keywords commonly

used by your audience. Create a high-quality content

where you can naturally let the keywords work.

Mistake #4: FAILING TO SET UP

301 REDIRECTS

A 301 redirect is a permanent redirect

from one of your URLs to another.

During website redesign, it is very crucial to set up the 301

redirects when you’re working on URL restructuring or on site map

changing.

This will help you transfer your valuable SEO data from the old

URL to the new one.

Mistake #5: FAILING TO ADOPT THE

CORRECT URL STRUCTURE

URLs are generally not focused upon and believe it or not, URLs play a great role in SEO.

If your website is besieged with the cryptic and lengthy URL’s, you must restructure them during your website

redesign.

Lengthy URLs usually fail to depict what your website wants to tell its

audience. So, it is not recognized by the search engine which in turn has a

big hit on your rankings.

Mistake #6: FAILING TO GET RID OF

THE CROOKED BACKLINKS

To earn good search engine ranking you can use the backlinks from some reputable websites. But

always avoid linking your website with low-quality websites. This is

negative SEO.

Use Google Webmaster Tool to get rid of the crooked backlinks.

Mistake #7: AVOIDING

RESPONSIVE DESIGN

Your audience will always demand a

great browsing experience with

every device that they’re using. 

For delivering such a hassle free experience, Google advises you to

use Responsive Design as a

configuration for your website to make it mobile-optimized.

Mistake #8: UNBLOCKING THE

SEARCH ENGINES FROM PEEKING INTO YOUR

WEBSITE

While working on your website redesign, you usually block the search engines to take a look at

your under-construction framework.

If you forget to unblock it before the launch, your website will not be

recognized by the search engines.

Make double sure that you’ve unblocked the search engines before you launch your new

website.

Mistake #9: FAILING TO ADD

ANALYTICS SOFTWARE TO THE WEBSITE

What fun is a website redesign if you never get the idea how your

new website is performing against

your old one?

Add analytics software to your website. It will track all

the insights that can help you know about the

performance of your new website, so you can work

on it later!

Mistake #10: NOT THINKING

LIKE YOUR VISITORS- THE

HUMANS!

Avoid being just a robotic pool of content.

Provide what your audience is looking for and to begin with that, you need to think like a

human first!

FOR A BETTER SEO RANKING OF YOUR WEBSITE, PAY AS

MUCH FOCUS TO THE INSIDES OF YOUR WEBSITE AS YOU PAY TO ITS APPEARANCE.

THINGS WILL SURELY WORK OUT FOR THE BEST IF YOU AVOID THESE MISTAKES.

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