week 01 intro to strategic marketing
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Jim BounthanomeE-mail: jime85621@yahoo.com
FB acct: Jim Bounthanome
Strategic Marketing 2012Lao-American CollegeLao-American College
Week 1-2Week 1-228/05/2012 – 04/06/201228/05/2012 – 04/06/2012
Week 01Intro To Strategic
Marketing
Course objectives:
Understand the concepts of strategic marketing and
the many interrelated criteria necessary for retail
success.
To examine each of the facts of strategic marketing
To develop the ability to think strategically and
exposed to the complexity of strategic decision-
marketing
Intro to the courseIntro to the course
Assessments:
The assessment is designed to both aid student
learning and to evaluate individual students’ learning.
Specifically, the assessment items will test the level of
student understanding of the major topics (both
theoretical and practical) covered in this subject.
(Note: all essays and writing assignments, 3% of the mark will
be for grammar)
Intro to the courseIntro to the course
Assessments:
Intro to the courseIntro to the course
11 AttendantsAttendants 5%5% 5 %5 %22 Participation Participation 10%10% 5 %5 %33 Mini Group PresentationMini Group Presentation 10%10% 15 %15 %44 QuizzesQuizzes 10%10% 15 %15 %55 Mid-Term ExamMid-Term Exam 15%15% 0 %0 %66 Project & PresentationProject & Presentation 15%15% 20 %20 %77 Major EssayMajor Essay 15%15% 15 %15 %88 Final ExamFinal Exam 20%20% 25 %25 %
Teaching methods and styles
1.5 hours of lecture and 1.5 hours of tutorial per week
There will be no make-up of mid-term and final exam. Official
notification with contact number must be submitted 2 weeks
in advance. If approved by the instructor and the head of the
faculty of business, different exam is given and taken before
the exam schedule.
Text Books:
1. Numbers of textbooks will be announced later
Intro to the courseIntro to the course
Resources: Regularly check my FB
Jim Bounthanome
Intro to the courseIntro to the course
School Policies:School Policies:
Unethical and dishonest practices will not be tolerated. Plagiarism, copied papers and cheating are such offences. Papers condemned on these grounds will receive a zero mark without an opportunity to resubmit them. In addition, LAC has formal disciplinary procedures that will follow in these circumstances.
Exams: there will be no make-up of mid and final exams. Official notification with contact number must be submitted 2 weeks in advance. If approve by the instructor and the Head of Faculty of Business, different exam is given and taken before the exam schedule.
Dress code: Dress code will be enforced. NO ADMISSION to the class without the school uniform. Students will not be permitted to write the exam or a make-up if he/she is not in the school’s uniform on that day.
Lateness: will not be tolerated. If you are late you will not be permitted inside the classroom and will receive a MINUS.
School policiesSchool policies
Swinburne University Of TechnologySwinburne University Of Technology
Undergraduate degree of Marketing and Undergraduate degree of Marketing and
MultimediaMultimedia
Melbourne, Victoria, AustraliaMelbourne, Victoria, Australia
What about you?
Tell the class about your Tell the class about your
Fully Name Fully Name
Nickname, what you want us to call you?Nickname, what you want us to call you?
Field of studiesField of studies
Where else do you study?Where else do you study?
Your favourites - … Your favourites - …
And your other personal background if you want us And your other personal background if you want us
to knowto know
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