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Mobile Ecosystem 101

Omar Green Director, Strategic Mobile Initiatives

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Once upon a time…things were simple…

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Once upon a time…things were simple…

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Once upon a time…things were simple…

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What distinguishes MNOs

•  License for mobile spectrum

•  Investment in Mobile Infrastructure

•  Network Routing

•  Roaming Agreements

•  Mobile Handset Management

•  Direct Customer Relationship

•  Customer Service Delivery

•  Billing

499.5M 302.6M

261.4M 194.4M

160.0M 149.8M

140.4M 149.8M

110.89M 117.6M

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What distinguishes Handset OEM/ODMs

•  Design and manufacture handsets

•  Subject to MNO specifications

•  Under pressure to reduce BOM costs

38.7% / 105.4M

19.2% / 55.4M

10.9% / 30.5M

5.4% / 15.9M

5.1% / 13.5M

1.9% / 5.4M

5.1% / 7.6M

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Once upon a time…things were simple…

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Then came the mobile web…

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We preferred a different picture…

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But we adjusted…

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Something quite disruptive happened…

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Changing the ecosystem…permanently…