welcome / introductions leann jacobson president, technology association of iowa jennifer o’connor...

Welcome / IntroductionsWelcome / IntroductionsLeann Jacobson

President, Technology Association of Iowa

Jennifer O’Connor Office Manager, Technology Association of Iowa

Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream

Our Special Guests Today HyperStream Ambassadors

Leann Jacobson President, Technology Association of Iowa

Jennifer O’Connor Office Manager, Technology Association of Iowa

Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream

Our Special Guests Today HyperStream Ambassadors

Today’s Training ProgramToday’s Training ProgramWhy HyperStream!

History of Program DevelopmentStudents and Educators Today

Partnering Ambassadors and SchoolsHyperStream Benefits

Program & Process

BREAK

Messaging & Resources TrainingHyperStream Launch Contests

Next Steps

Why HyperStream!History of Program DevelopmentStudents and Educators Today

Partnering Ambassadors and SchoolsHyperStream Benefits

Program & Process

BREAK

Messaging & Resources TrainingHyperStream Launch Contests

Next Steps

Goals of TAI and HyperStream

Goals of TAI and HyperStream

o Promote technology professions in order to increase enrollment in Iowa’s technology programs at post-secondary institutions

o Support Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa

o Promote the state of Iowa to keep technology-degreed college students in Iowa after graduation

o Promote technology professions in order to increase enrollment in Iowa’s technology programs at post-secondary institutions

o Support Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa

o Promote the state of Iowa to keep technology-degreed college students in Iowa after graduation

Essence of HyperStreamEssence of HyperStreamo Building partnerships between education and technology

businesses

o A program for EVERY studento We want a variety of interests and skill levels

o It’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways

o A program that will continue to evolve and grow

o Building partnerships between education and technology businesses

o A program for EVERY studento We want a variety of interests and skill levels

o It’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways

o A program that will continue to evolve and grow

Target AudiencesTarget Audiences

Primary Iowa Students: 8th – 12th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students

Secondary TAI Members: current and potential Influencers Media

Primary Iowa Students: 8th – 12th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students

Secondary TAI Members: current and potential Influencers Media

Voice of the AudienceVoice of the Audience

Test School Waukee High School & Middle School Borders agricultural communities, too

Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools

Test School Waukee High School & Middle School Borders agricultural communities, too

Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools

THE MILLENIAL

GENERATION

THE MILLENIAL

GENERATION

The Generations The Generations Millennials (Gen Y) -- Born 1979 – 1994

Ages 14–29

GenXers -- Born 1965 – 1978 Ages 30–42

Boomers -- Born 1946 – 1964 Ages 43–61

Matures -- Born 1909 – 1945 Ages 62–68

The Generations The Generations MaturesMatures BoomersBoomers Gen XGen X MillenialsMillenials

StyleStyle Team PlayerTeam Player Self MotivatedSelf Motivated EntrepreneurEntrepreneur Team PlayerTeam Player

PerceptionPerception WeWe MeMe Us & Them Us & Them (boomers)(boomers)

WhoWho

SpendingSpending Save and Save and

pay cashpay cash

Buy now, Buy now,

pay laterpay later

CautiousCautious

conservativeconservative

Spend Spend parents’ parents’ moneymoney

SchedulesSchedules MellowMellow FranticFrantic AimlessAimless Multi-taskingMulti-tasking

freneticfrenetic

CelebrateCelebrate VictoryVictory YouthYouth SavvySavvy TechnologyTechnology

The Generations The Generations

MaturesMatures BoomersBoomers Gen XGen X MillenialsMillenials

Life ParadigmLife Paradigm Be grateful Be grateful you have a jobyou have a job

You owe meYou owe me Relate to meRelate to me Life is a Life is a cafeteriacafeteria

Defining IdeaDefining Idea DutyDuty IndividualityIndividuality DiversityDiversity Relationships/Relationships/FamilyFamily

Core ValuesCore Values Hard workHard work

ConformityConformity

Respect/rulesRespect/rules

SacrificeSacrifice

PatiencePatience

OptimismOptimism

Health & Health & wellnesswellness

WorkWork

InvolvementInvolvement

Think globallyThink globally

BalanceBalance

InformalityInformality

Self-relianceSelf-reliance

FunFun

OptimismOptimism

Civic dutyCivic duty

ConfidenceConfidence

SociabilitySociability

MoralityMorality

The Millenials The Millenials Special

Sheltered

Confident

Team-Oriented

Conventional – don’t break the rules

Pressured – scheduled kids

Achieving

Technological savvy

Civic-mindedGenerational researchers

Neil Howe and William Strauss

The Millenials The Millenials CBS – 60 Minutes

“The Millenials are Coming”

http://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml

• First aired Nov. 11, 2007

• Updated May 23, 2008

Students Today Students Today Busy schedules

Unmotivated

Motivated when discover their passion

Technology driven

Technology classes Keyboarding – required Others are electives Students know more than teachers

Busy schedules

Unmotivated

Motivated when discover their passion

Technology driven

Technology classes Keyboarding – required Others are electives Students know more than teachers

Educators Today Educators Today

• One of most hard-working professions

• Underpaid, overworked, undervalued

• Two groups today:• Old School

• New School

• Common factor – if relevance, buy-in

• One of most hard-working professions

• Underpaid, overworked, undervalued

• Two groups today:• Old School

• New School

• Common factor – if relevance, buy-in

Pilot Program FeedbackPilot Program Feedback

• Genuine Interest & Need

• KEY -- Buy in from Superintendent and Administration

• Three types of students

• Opportunities throughout curriculum

• Student feedback forms

ChallengesChallenges

Time – teachers and students

Awareness building stage for a new program

Finding educator champions

Misperceptions of industry and tech professionals

“I’m not smart enough.”

Time – teachers and students

Awareness building stage for a new program

Finding educator champions

Misperceptions of industry and tech professionals

“I’m not smart enough.”

• Size of school, geography

• Diversity on team• Age• Gender• Ethnicity

• Variety of functional areas

• Partnering tech companies

Ideal Ambassador Team

School / Company Matching

Connections with Schools

Role for Everyone

Company Size Not an Issue

Urban / Rural

School / Company Matching

Connections with Schools

Role for Everyone

Company Size Not an Issue

Urban / Rural

HyperStream CompaniesAlliance Technologies

Cerebral InfoTech, LLC

EnSoft Corporation

Far Reach Technologies

Genesis 10

GeoLearning

Global Reach Internet Productions

Hy-Vee, Inc.

Iowa Telecom

LWBJ

Microsoft Corporation

Net-Integrated Consulting

Palmer Group

Paragon IT Professionals

Pella Corporation

Alliance Technologies

Cerebral InfoTech, LLC

EnSoft Corporation

Far Reach Technologies

Genesis 10

GeoLearning

Global Reach Internet Productions

Hy-Vee, Inc.

Iowa Telecom

LWBJ

Microsoft Corporation

Net-Integrated Consulting

Palmer Group

Paragon IT Professionals

Pella Corporation

Pioneer

Principal Financial GroupPrincipal Financial Group

Professional Computer Systems, Co.Professional Computer Systems, Co.

Promise IT SolutionsPromise IT Solutions

QCI, Inc.QCI, Inc.

R & R Realty GroupR & R Realty Group

Rockwell CollinsRockwell Collins

Salem AssociatesSalem Associates

Software Engineering ServicesSoftware Engineering Services

Sogeti USA, LLCSogeti USA, LLC

SpindustrySpindustry

SymantecSymantec

TeamQuest CorporationTeamQuest Corporation

Team TechnologiesTeam Technologies

ZirousZirous

Ambassadors

Students

Educators

Administrators

Benefits of HyperStream

Program & Process

Checklist

Program & Process

Checklist

Plan of ActionPlan of Action

Key contacts & responsibilities

Classes 8th grade classes

Mandatory 4-year curriculum plan High school classes

Launch presentations

HyperStream Clubs

Hands-on projects

Promote Web site and Wiki

Contests

Key contacts & responsibilities

Classes 8th grade classes

Mandatory 4-year curriculum plan High school classes

Launch presentations

HyperStream Clubs

Hands-on projects

Promote Web site and Wiki

Contests

Ongoing CommunicationsOngoing Communications

Benchmarks

Monthly team updates to Jennifer

Ambassador Web portal

Periodic e-updates from TAI

Ambassador get-together Celebrate launch Provide input

Benchmarks

Monthly team updates to Jennifer

Ambassador Web portal

Periodic e-updates from TAI

Ambassador get-together Celebrate launch Provide input

HyperStream Messaging HyperStream Messaging

Technology is everywhere!

It drives everything we do

-- live, work, play --

Iowa technology – a best kept secret no longer

Technology is everywhere!

It drives everything we do

-- live, work, play --

Iowa technology – a best kept secret no longer

HyperStream Messaging HyperStream Messaging

Technology is for everyone!

Find your passion, identify your interests

Tech careers some of highest-paying jobs right out of college

Downplay myths

Educational path importance

Technology is for everyone!

Find your passion, identify your interests

Tech careers some of highest-paying jobs right out of college

Downplay myths

Educational path importance

HyperStream PowerPointHyperStream PowerPoint

www.hyperstream.org

Project Ideas OutlineProject Ideas Outline

Launch Contests and PrizesLaunch Contests and Prizes

Create a VideoCreate a Video

Theme:Theme:What is an interest of yours (or the team) What is an interest of yours (or the team)

and how has and will technology and how has and will technology

continue to impact continue to impact

this area of interest?this area of interest?

Prizes:Prizes:iPod Nano and iTunes gift cardsiPod Nano and iTunes gift cards

Launch Contests and PrizesLaunch Contests and Prizes

TAI Viral Holiday Card

Recognition on cardand Web sites

Sent to 1,000+

Release sent to media

HyperStream t-shirts

per school

First 20 to join as member on

Web site

TAI Viral Holiday Card

Recognition on cardand Web sites

Sent to 1,000+

Release sent to media

HyperStream t-shirts

per school

First 20 to join as member on

Web site

Q & A TimeQ & A Time

Next StepsNext Steps• Company teams identified

• Matching of schools

• Connect with Superintendents

• Backgrounding research on schools

• Admin and educator meetings

• Plan of action with educator champions

• Ambassador team preparation

• Launch to students