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WELCOME To the Busworld Academy & IRU

1

›Mr. Jan DemanDirector Busworld Academy

2

›BUSWORLD ACADEMY PROGRAMME

KORTRIJK Oct. 19th – 21st 2015

3

&

PROGRAMME MONDAY OCT. 19th

• Mrs Jacqueline Galant, Belgian minister for Mobility & transport

• Mr Ben Weyts,Flemish minister for Mobility

• Mrs Daniela Rosca, Head of unit clean transport & SustainableMobility, DG Move, E.C.

• Frost & Sullivan : market analysis on new energy vehicles

4

&

PROGRAMME MONDAY OCT. 19th

High level Debate for Bus- and Coach Operators

Chaired by IRU, Mr Remi Lebeda

With : Roger Kesteloot, CEO, De LijnVictor Parra, president United Motorcoach AssociationIngrid Nuelant, CEO, Keolis BelgiumPaul Cremers, Board, Global Pasenger NetworkPrasanna Patwardhan, Managing Director, Purple Mobility Solution IndiaMark D’Eigens, CEO, MandelcarPeter Pantusso, President American Bus Association

5

&

PROGRAMME MONDAY OCT. 19th

Special Intrest Sessions : BOX 3

2 pm : WINTEX : the use of smart textiles in automotiveChaired by Ghent University and Ghent University College

3.30 pm AUTOMATION in Passenger TransportChaired by POLIS, European network for cities and regions

6

&

PROGRAMME Tuesday OCT. 20th

Introductions by

• Mr Vincent van Quickenborne, mayor of Kortrijk

• Mr Carl Decaluwé, Governor of the province of West Flanders

7

&

PROGRAMME Tuesday OCT. 20th

Keynotes by

• Element Energy : Mr Alex Stewart, director : “Future trends in Innovative Technologies in the Bus sector”

• FCH-JU : Mr Carlos Navas, Project Manager“Future Role for fuell cells & hydrogen in passenger transport”

• UITP , Mr Umberto Guida, Director European Projects“Executive sumarys on 3iBS, ZeEUS, EBSF2”

• VITO, Mr Carlo Mol, Belgian representative in the International Energy Agency“Challenges for the grid”

8

&

PROGRAMME Tuesday OCT. 20th

10.30 am High level Debate for ManufacturersChaired by Busworld Academy : Mr Doug Jack

WithVOLVO : Mrs Jessica Sandström, Sr Vice President City MobilitySOLARIS : Mr Andreas Strecker, CEOVAN HOOL, Mr Filip Van Hool, CEOBYD : Mr Isbrand Ho, General ManagerVDL : Mr Peter Wouters, Plant Manager RoeselareIVECO : Mr Philippe Grand, Institutional Relations ManagerDAIMLER : Mr Thomas Tonger, Head of Product Planning&ManagementSCANIA : Mr Urban Löfvenberg, Product Manager Sustainable Solutions

9

&

PROGRAMME Tuesday OCT. 20th

1.30 pm High level Debate for AuthoritiesChaired by POLIS, Mrs Karen Vancluysen

WithEuropean CommissionFlanders Region : Flemish minister for Mobility : head of CabinetTransport for LondonBelgian Road Safety InstituteMetropolitan Transport System San DiegoTransport for Great ManchesterTisseo Toulouse

10

&

PROGRAMME Tuesday OCT. 20th

Special Interest Session : Box 3 2 pm

Intelligent Transport SystemsChaired by ERTICO, Mr Rasmus Lindholm

With : XEROX, CUBIC, National Mobile Payment, Satelite Applications Catapult, EVOPRO Group, Ertico

11

&

PROGRAMME Tuesday OCT. 20th

Special Interest Session 3.30 pm

Fire Safety in Buses with New Energy CariersChaired by SP – Techniocal Institure of Sweden, Mr. Michaël Först, Research Manager

With :

American Public Transport Association, CTIFSPMetropolitan transport system San Diego

12

&

Wednesday Oct. 21st

9.30 am Entrance NORTHVisit to the inductive fastcharging station in Bruges -Transfer with a hydrogen bus

Continious demonstrations and test drives

13

›Mr.Redgy DeschachtPresident BAAV

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›Mr. Stefan MeerssemanPresident Busworld Academy

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›Mr. Ben WeytsFlemish Minister for Mobility

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›Mr. Bart TommeleinSecretary of State

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›New energy vehiclesRole of buses in the evolving mobility ecosystemBy Mr. Ananth Srinivasan, Consultant Automotive, Frost & Sullivan

18

&

Agenda – Our 15’ minute journey

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Top Transformational Shifts and Urban transportation

New energy buses - Why, What and Where?

Investments, examples and a peek into the future

"A Developed Country is not a place where poor have cars. It's where the rich use Public Transportation"

Enrique Peñalosa, Mayor of Bagota, Colombia

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Top Transformational Shifts that will shape the Future of Mobility

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Connected and Automated Mobility

Health Wellness and Well-being

Women Empowerment

Growth in high Speed Rail and Public transport spending

New Business Models

Convergence in corporate mobility

Mobility integration City as a customer

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In the business of transportation or integrated mobility?

21

InstantPlanned

Higher price per KM

Lower price per KM

How can transportation companies evolve as “integrated mobility providers” ?

Source: Frost & Sullivan analysisNews source: The Atlantic

&

Solutions for the ecosystem, not for a “part” of it

22

Source: Frost & Sullivan analysis

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Crowd-sourced bus routes – As close to demand as it can get

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• An initiative by IDA Singapore, started in June 2015

• “Beeline” – a demand driven, shared transit experiment

• Commuters nominate where they need the pick-up and drop

• Depending on the voice of commuters, the routes are decided

• Priced similar to “premium-bus services” in the city ( ~$4/ trip)

Source: Frost & Sullivan analysisNews source: Financial times

&

Investments, Operational deficits and alternate funding channels

24

• The equation is simple:

Number of people

transported > number of vehicle transportedand by a large factor

• Currently at an EEA level, ~1% of the GDP goes towards investments transport infrastructure

• PPP , fare economics, land value capture in financing model

EUR 315 billion planned as per the Juncker plan over next three years

Covering investments and operational deficit will necessitate alternate revenue channels

Connecting Europe facility plan released EUR 13.1 billion funding for investment in transport infrastructure

Source: European Commission, UITP, Frost & Sullivan

&

Electro-mobility and buses – the need?

25

0

20

40

60

80

100

120

140

160Ca

r (Ga

solin

e)

Car (

Dies

el)

Car (

Elec

tric

)

Scoo

ter (

Two-

Stro

ke)

Scoo

ter (

Four

stro

ke)

Min

ibus

(Die

sel)

Bus (

Dies

el)

Bus (

Nat

ural

Gas

)

Bus (

Elec

tric

)

Rail

Tran

sit

Wal

king

/ Cyc

ling

GHG

em

issio

n in

gm

per

pas

seng

er k

m

80 gm

GHG Emissions in Transportation, Global, 2014

Source: IPCC, Frost & Sullivan analysis

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The global picture – CAGR of 8.4%

26

S.A.3091340765

N.A.5068 6675

W.E1112914806

China 50206 63172

India 19993 32765

Russia1065016187

Other markets3701759945

~164K in 2014

~234K in 2020

Snapshot of Global Heavy-duty Transit Bus Market, 2014 and 2020

Source: Frost & Sullivan analysis

LEGEND: Normal font = 2014 valuesBOLD font = respective 2020 values

&

The green push – From 1 in 8 to 1 in 4

27

S.A.~350 (1%)~4800 (12%)

N.A.~1200 (24%) ~2450 (36%)

W.E~500 (5%)~4500 (30%)

China ~17000 (34%) ~45800 (72%)

India -~2100 (6%)

Russia~50 (0.5%)~800 (6%)

Other markets~1700 (5%)~4900 (8%)

~21K in 2014

~66K in 2020

Snapshot of Global Hybrid and Electric HD Transit Bus Market, 2014 and 2020

Source: Frost & Sullivan analysis

LEGEND: Normal font = 2014 valuesBOLD font = respective 2020 value% = share of H+E in total market

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Western Europe – A surge in hybrid electric of ~25%

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2014 2015 2016 2017 2018 2019 2020

Diesel Hybrid ElectricNatural Gas Hybrid+Electric

~500

~4500

~30%

~25%2014

2020

~27002017

Source: Frost & Sullivan analysis

&

Parallel configuration gains market adoption

29

48,5%

49,7%

1,8%Series Parallel Series-Parallel

31,1%

58,6%

10,3%

Series Parallel Series-Parallel

2012 2020

• Market preference for parallel and series parallel to rise

• Cost of technology, push towards plug-ins driving the trend

Source: Frost & Sullivan analysis

&

Western Europe – Parallel hybrid, full electric as preferred options

RegionNew Energy Powertrains

Parallel Hybrid Series Hybrid Series-Parallel Hybrid Pure Electric

SouthAmericaWestern EuropeNorth

America

China

India

Russia

Other markets

Strong Trend Towards 2020

Moderate Trend Towards 2020

Source: Frost & Sullivan analysis

&

Western Europe – Li-Ion batteries followed by UCs

RegionEnergy Storage technologies

Ni-Mh Batteries Li-ion Batteries Ultra-capacitors (UCs) UC Hybrid

SouthAmericaWestern EuropeNorth

America

China

India

Russia

Other markets

Strong Trend Towards 2020

Moderate Trend Towards 2020

Source: Frost & Sullivan analysis

&

Western Europe – OEM and hybrid module landscape

32

Key OEMs in the market, 2014

Daimler

IVECO

Scania

Solaris

MAN

Volvo

Others

Top 3 = 50% Top 6 = 80%

Key hybrid module suppliers, 2014

Allison

BAE

Eaton

Siemens

Voith

Vossloh

ZF

&

Future of collective mobility – Scenario 2035?

truly Carbon neutral

33

Connected

Customized

“Walking is the only form of transportation in which a man proceeds erect - like a man - on his own legs, under his own power. There is immense satisfaction in that.”

Edward Abbey, Postcards from Ed: Dispatches and Salvos from an American Iconoclast

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That is that for today, thank you for your attention

34

Ananth Srinivasan Consultant MobilityDirect: +49 69 770 3334Email: ananth.srinivasan@frost.com

Buses and Coaches in Smart Mobility Plans - 2030HIGH LEVEL DEBATE FOR OPERATORS

35

&

A general vision for our future mobility systems in 2030 and the place of buses and coaches

• Ingrid Nuelant, CEO, Keolis Belgium• Roger Kesteloot, CEO, De Lijn• Peter Pantuso, President & CEO, American Bus

Association

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›Mobility in 2030Ingrid Nuelant – CEO Keolis in Belgium

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&

Smart urban mobility

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Maturity model(UITP – AD Little)

Source: The Future of Urban Mobility

1. Emerging: Underdeveloped and uncoordinated mobility systems

2. Individual: Private vehicle focus with little synchronisationwith the wider mobility network - limited data collected

3. Public: High share of public transport, walking and cycling with traffic management - data used to enhance integration

4. Networked mobility: Optimised integration of all modes of transport with advanced transport demand and supply measures to reduce share of individual private vehicles - total real time data collection, analysis, management and incidence response

&

Transport possibilities offered by Keolis today

95% of Keolis networks in France offer flexible services

39

Agile transports

• Transport on demand– Flexible itineraries– And/or flexible schedules– And/or flexible stops– Depending on needs and demands

• Individual transport Soft/low-impact modes of transport and carsharing

– Providing vehicles: bicycle rent and self-service, carsharing

– Support the use of one’s own vehicle: bicycle parking, relay car packs, carpooling, organized hitchhiking

– Pedestrian accompaniment

Regular offer

• Fixed Itinerary• Fixed schedules• Fixed stops• Systematic departure

&

An ever-changing context of personal transport

Today’s personal transport context results in:

• The emergence of alternative solutions to autosolism• The increasing development of means of transport “on demand”• The generalization of integrated mobility systems, boosted by digital developments• The generalization of a sharing economy in mobility

Keolis positions itself to continuously bring accessible solutions to daily mobility challenges:

• As a carrier, in line with evolutions in consumption • As a mobility services provider, aligned with technological advancements

40

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Develop intelligent solutions in a « smart » way

Thinking like a passenger & Sense of Purpose

• This is part of Keolis’ DNA. We place the customer, PTA or passengers, at the heart of our approach

• We innovate, in partnership with PTAs, towards a common goal: increase the use of Public transport and deliver service excellence to passengers.

41

&

Digital solutions by Keolis

New mobility needs for a new passenger experience

Beyond multimodality, need for simplification, innovation and customisation

42

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« Plan, book, ticket » platform

Keolis develops one unique solution for connected mobility

+

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An end-to-end solution, with all journey-related services on one unique application, available on

all mobile devices.

Open dataReal time information

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« Plan, book, ticket » platform

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&

Energy

• Use of alternative fuels – Largest fleet of « environmentally friendly » vehicles in Europe – Largest fleet of hybrid vehicles in France – Active participation in experiments: new, fully electric vehicles in Gothenburg – The use of electricity: in Lyon 75% of travelers use electric powered vehicles

• Keolis optimises energy savings => less pollution, less noise, an attractive public transport offer = more liveable cities

* Source : International Energy Agency

45

Peak Oil in 2006* > When will the “cheap oil” disappear?

›The Fuzzy Future of MobilityRoger Kesteloot, CEO, De Lijn

46

& 47

www.districtoffuture.eu

Smart Mobility - Key to Smart Cities

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Smart Mobility - Key to Smart Cities

48

“To create a city that is sustainable and offers high standards of living, smarter cities will need to exploit state of the art

green technologies. They will need to connect policies across a wide range of areas, including energy efficiency, urban mobility,

and ICT.”

Eurocities statement on Smart Cities, May 2015

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Smart Mobility – Spatial Planning

49

Transport network

Built environment

Landscape

BUreau URbanisme

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Smart Mobility – Spatial Planning

50

Transport network

Built environment

Landscape

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Smart mobility – Liveable Cities

• PT’s Unique Selling Proposition– Environmental ?– SPATIAL !

• More public space = more liveable, sustainablecities

51

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Smart Mobility – The Future

• Smart Mobility = differentiated technologies(hybrid – electric – hydrogen, …)

• Smart Mobility = connected with Smart City networks and grids

• Sustainable energy provision• Open data / Big data

52

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Smart Mobility – The Future

• Smart Mobility = Fuzzy– Individual vs. Collective ?– Private vs. Public ?

– Shared and Modular !

• Smart Mobility = a matter of governance

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Smart Mobility – The Future

54

Vegetal City / TramodulaireConcept & design: Luc Schuiten

ThankYou !

Future, U.S. Coach OperationsPeter Pantuso, CTISPresident & CEO, American Bus Association

55

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Perceptions of Buses

56

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U.S. Today

3,200 Companies

32,000 Coaches

625 Million Passenger Trips (700M Airlines)

Fleet Replacement, 5% Annual

Canada is + 10% of U.S. Business

57

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U.S. Today

Economic Impact of Group Travel(direct and indirect)

$50 BillionWe have a good story to tell!

58

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U.S. Today

Challenges– Attack from media, governments, customers– Heavy regulatory burdens, and growing– Ease of access and heavy competition– High cost of operations– Low margins

59

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U.S. Future

2030 is unpredictable, 2020 is predictable

OPERATOR INNOVATION+TECHNOLOGY + DESIRED TRAVEL OPTIONS

= EASE OF BOOKING AND TRAVEL

= CUSTOMERCENTRIC FOCUS

60

&

U.S. Today and Future

Technology will change the way we do business externally (not just in our operations) and will force operators to be faster, smarter, more creative, more responsive, and be customer service focused, not bus focused!

61

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RYDE

62

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What RYDE Does

63

Partner with event producers/owners for “long distance” RYDEs• Enhance revenue through greater

geographic reach• Alleviate traffic and parking issues• Leverage PR for event to exhibit

environmental awareness & solution• Enhance overall fan experience• Create RYDE revenue share potential

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Why RYDE Does It

64

Getting to Live Events is a Hassle

• Commuter traffic, difficult access• Parking is expensive and congested• Zero tolerance DUI laws• Public transportation options are• often unavailable• Individual rideshare options like

Uber/Lyft not always a viable option• Environmental impact of event• traffic is concerning

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Co-Marketing Examples

65

Mumford & Sons Gentlemen of the Road

(4events)Website presence

Backwoods Music Festival Website presence

Desert Daze Newsletter

Creation Fest (5 events) Newsletter

Dancefestopia Website presence

Country Thunder Website presence

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Wanderu

67

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Wanderu

68

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Wanderu

69

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Wanderu

70

Largest ground travel search in North America.

Users:

- 13 million users since launch

- 1.5 million users in October

- 100% growth per quarter

Sales:

- $40 million/year

- 200% growth per quarter

Awards:

- Inc Magazine 30 under 30

- SXSW Most Innovative Technology

- Sir Richard Branson’s XTC - Top 3

- PC Magazine Top Ecommerce Website

Featured in:

Promoting Bus Travel and Growing the Market

Wanderu invests in advertising and marketingpromoting bus travel:

Partners have expanded routes and coverage as a result of demand brought by Wanderu customers.

22% of tickets sold are only possible on Wanderu.com andWanderu apps because of unique technology.

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Buster

73

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Buster

74

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BRIDJ

75

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BRIDJ

76

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BRIDJ

77

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Rally Bus

78

&

Rally Bus

79

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Rally Bus

80

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U.S. Future

Technology

Brings new business by expanding reach well beyond a given market area

Brand will deminish or be less relevant as price, schedule, amenities, etc. drive customers ..... or the brand is replaced by the booking site brand

81

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U.S. Future

• High cost of regulation• Higher barriers to entry• High cost of equipment• Slow rate of replacing the fleet• Lack of interest – Next Generation

=

82

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U.S. Future

More mergers

Fewer Companies – Healthier?

Larger Companies

Same/More Equipment

83

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U.S. Future – Looks Bright!

2020

1 Billion Passenger Trips

84

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THANK YOU!

Peter PantusoAmerican Bus AssociationWashington, DC USAO 202.218.7229E ppantuso@buses.org

85

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Debate

86

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Buses and coaches of the future

• Victor Parra, President & CEO, United Motorcoach Association

• Paul Cremers, Global Passenger Network

87

Future of the U.S. Private Bus and Motorcoach Industry

Victor S. ParraPresident and Chief Executive Officer, United Motorcoach Association |

vparra@uma.org

88

&

US Motorcoach Market -- Profile

- Seniors: 5- 10 % declining- Students: 45 - 50% increasing- Corporate/Convention: 20% flat- Contract Services (military, contract services,

government, non-profits, etc.): 5-10% declining- Social Events (weddings, parties): 10% growing- Private/Public Partnerships: 5%.. great potential!

89

&

Current state of the industry

Challenging operating environment• Consolidation: mergers and acquisitions• Tougher/unreasonable safety regulations • Government regulations making it difficult for

new entrants• Drop in ridership• Higher equipment and labor costs• Driver shortage…severe!

90

&

Current state of the industry (con’t)

On the positive side…• Improved financial conditions – low

interest rates• Capital investment is up• Sales stronger in past year• Higher level of consumer satisfaction• Younger customer base

91

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Market Developments

• Improvements in customer experience thanks to power outlets, wifi, and more seat comfort… technology enhancements

• Safety improvements – seat belts, anti-rollover standards, ELDs coming soon, etc

• Grooming future customers with more school group trips

• Infrastructure in desperate need of repair• Overcrowded highways and congested cities

92

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The future…

• Technology will transform our equipment, the way we utilize our equipment and the way customers access our equipment

• Congested cities/towns will create more demand for group travel and mass transit

• Younger generation will be more accustomed to motorcoach travel than the “baby boomers”

93

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Future....unknowns

• Equipment costs?• Driver availability?• Fuel costs/supply?• Technology... driverless buses????• Uber...Lift...other????• Infrastructure?• Low cost airlines?

94

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Overall Assessment

The future of the motorcoach industry, while unknown, looks bright. The question is……what companies/types will be able to survive current market challenges and to capitalize on what will be increased demand for private motorcoach services in the future.

95

& 96

Everything that is now POSSIBLE was once IMPOSSIBLE…

…author unknown

Paul Cremers Board member GPN CEO Staf Cars CEO Solmar Tours

97

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Program

1. Presentation Companies

2. Pros & cons coach travels

3. Future perspective

4. Questions

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1.1 Global Passenger Network

1.2 Presentation Staf Cars N.V.

1.3. Presentation Solmar Tours

1. Presentation Companies

International network of high quality motor coach services

Coach Company

Tour Operator

&

1.1 Global Passenger Network An elite association of the best motor coach companies in the world,

founded in 2006 to improve the image of the bus and coach sector as a quality mode of transportation.

High quality motor coach and bus services through one website.

A wide choice of transportation services in vehicles ranging in size from 6 to 77 seats in many countries and continuously growing.

Creative Solutions to meet the specific needs of the customers and special services for MICE planners and tour operators including travel planning and scheduling.

&

1.2 STAF CARS N.V.Driving people in all market segments including schools, work traffic, sports associations, VIP’s and tourism

Established in 1952

100 coaches

160 employees of which 140 coach drivers

7.2 million km a year

Transfers people in all market segments including school transport , work traffic , sports clubs , VIP and tourism

&

Facts & figures

Average of 100 coachesAverage age of tourism coaches : 1.5 yearsAverage age of school transports : 8 yearsAverage age coaches total : 4.3 years

Total km : 7.200.000 kmDiesel : 2.200.000 literSales coach rental : € 10.900.000

&

1.3 Solmar ToursDirect selling tour operator

Founded in 1984

20 employees

80.000 passengers every year

Specialized in coach holidays to Spain and Croatia

Excursion holidays within Europe

Direct sales without intervention of travel agencies

&

Situation & transfer point

The office and our transfer point are located in Maarheeze, in the southeast

of the Netherlands, nearby the German and Belgian border.

We can move up to 3000 passengers in one departure or arrival

&

2. Pros & cons coach travels

Pros: The greenest vehicle The safest vehicle The most value for money

Cons:- Clients don’t like coaches- Coaches are uncomfortable - It takes to much travel time

&

3. Future perspective

It is no different for the economic race .Whether you consider yourself a gazelle or a lion, you simply have to run faster than others to survive!

Each new day in Africa, a gazelle wakes up knowing he must outrun the fastest lion.

At the same time, a lion stirs and stretches, knowing he must outrun the slowest gazelle or starve and die ….

&

3. Future perspective

1) “Office” coaches: travel time becomes work time

2) Large bus stations between cities and conurbations

3) Seat comfort and on board multimedia, Wi-Fi, high tech

4) Coaches will be used like taxis

5) Electric coaches

6) Unmanned Intercity coaches

Convert the extra travel time in “life-experience”

& 108

3.1 Office coach

travel time becomes work time …

&

3.2 Large bus stations

between cities and conurbations

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3.3 Seat comfort & on board media

2+1 seats, larger seats, better comfort

& 111

3.4 Coaches will be used like taxis

Clients will think and order on the spot

& 112

3.5 Electric coaches

Green solution

& 113

3.6 Unmanned intercity coaches

No more drivers, coaches operated automatically

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4. Questions…

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Debate

115

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Access of buses and coaches to cities and their infrastructure: today and tomorrow

• Prasanna Patwardhan, Chairman & Managing Director, Prasanna Purple Mobility Solutions

• Mark D’Eigens, President, Flemish Association of Bus & Coach Operators

116

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Debate

117

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Busworld & IRU

118

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