what is going viral on social media?

What is going Viral onSocial Media?By Corinne Cavanaugh

Take-a-Ways

What you will learn in the next 17 Slides

What’s happening in social media marketing

What is going viral, how do I get it

How to spread the word

Note, this is a live presentation that has been slightly adapted for SlideShare. Storytelling not included!

What’s happening in social media?

An Unintentional Movement

What do school lunches have to do with business?

No secrets

Testimonials

Doing the right thing

What is viral?What goes viral?

The Needs of Viral

Attention One Key Point Interesting Surprise

Need: Participation

Need: Emotional

What content works for me?

What does my tribe do in their spare time?

Is this content fun or interesting?

If I were online, would I actually read this?

Does this evoke a positive emotional reaction?

Going viral!How to make content go far…

The Social Media Germ

“Sneezers’ are at the core of any ideavirus. Sneezers are the ones who, when they tell ten or twenty or 100 people about an idea—people believe them” - Seth Godin

Strategy Depicted…. Aacchooo!

Who are your Sneezers? (advocates!)

Who are my Advocates?

Location

Fan base size

Fan base similarity

Pleasant/Irritating

SummaryIf you want to viral …

• Know your audience• Compelling content • Sneezing!

Thank you, Corinne Cavanaugh