going viral on pinterest
TRANSCRIPT
Going Viral on Pinterest: Huge Traffic and Big Opportunities.
Colby Almond97th Floor@colbyalmondhttp://slidesha.re/pinterestviral Monday, April 2nd 2012
What is Pinterest?
?
If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
Old Digg (R.I.P.) :
Reddit:
WOW!
Pinterest:
So How Do I Get this Kind of Traffic?
Pinterest Demographics
Misconception : Pinterest is only for women.
Pinterest Demographics
When in doubt, think like Reddit.
Developing Content for Pinterest
Pinteresting Content
Sometimes graphic designs need to change to fit new social networks.
Pinteresting Content
Infographics work on other networks, however, there are reasons they typically don’t on Pinterest.
Pinteresting Content
What Infographics Display:•Specific, industry related information•A lot of information in one graphic•Not necessarily the most interesting of content
What Pinterest Wants:•Great ideas that apply to life•Steps and instructions•Graphics that will guide them through life
Pinteresting Content
Infographics are awesome, but with Pinterest a new type of content was born.
Instructographics
Instructographics
Exactly what are instructographics?
Instructographics
Instructographics : a vertical representation of creative ideas or steps that guides the user
to make it themselves.
Instructographics
Steps to creating an instructographic:
• Find a creative idea that has viral potential.
• Create the steps in a vertical fashion that are visually easy to follow.
• Finish with the end product.
Instructographic Examples
Instructographic Examples
Large Title
Easy to read steps
Instructographic Examples
Pinterest also acts as a catalyst for Facebook shares . . . but not Twitter.
Instructographic Examples
Instructographics:
Size Matters
Instructographic Examples
Design every instructographic to be at least 500 pixels x 2,500 pixels . . . but no longer than 5,000.
The repin, like, and comment buttons are ONLY at the top. If the users have to scroll forever to the bottom, chances are they will not scroll back up.
Instructographic Examples
Why 2,500 pixels long?
Instructographic Examples
An Incorrect Graphic on Pinterest:
36,000 repins! But how many visitors….
Instructographic Examples
An incorrect graphic on Pinterest:
Only 3,651 viewson my site.
Instructographic Examples
A correctly sized graphic on Pinterest:
51,000 repins! This had to work……
Instructographic Examples
A correctly sized graphic on Pinterest:
Only 151,733 views on my site.
Instructographic Examples
What if you can’t size your graphics to the correct proportions?
BUTTON ALL THE THINGS!
Submitting to Pinterest
So when should I submit my content to Pinterest?
Submitting to Pinterest
5 AM and 5PM Eastern Time
Important Reminders
Other important things to remember.
Important Reminders
Don’t spam your followers.
Important Reminders
Place cool images in your content.
Important Reminders
Content is King. Don’t let your clients interfere with your creativity.
You’re the professional.
Important Reminders
Create the content for the users, not your client.
Important Reminders
Don’t forget the embed code!
Important Reminders
LOVE YOUR CONTENTLIKE IT’S YOUR BABY!
Important Reminders
Protect it. Watch it grow.Don’t let anyone steal it.
