3 tips forGOING VIRAL

from eSight Eyewear (we've done it - twice!)

JANUARY 21 2015eSight released a Youtube video:

Within hours of the video going online, our phones wereringing off the hook. Our website saw more traffic

each hour than it did in all of 2014

WITHIN AWEEK

EVERY MAJOR NORTH AMERICAN MEDIAOUTLET COVERED KATHY'S STORY

AS WELL AS OTHER OUTLETSWORLDWIDE

Our startup became a brandwith international name recognition

just about overnight...so, how did we do it?

Our viral sensations are, in part, due to luck.

But - we worked hard to create that luck.

60%ELBOW GREASE

40%GREAT LUCK

Here's howYOUR STARTUP

can unlock the same luck in three steps.

1. HAVEA GREATSTORYAnd tell it well.

Over time, we've collectedhundreds of amazing user stories.Human interest stories are a great way to spark emotion—real people make for relatable (and shareable) subjects!

WHAT'S

STORY?

YOUR

HOW HASYOURBUSINESSCHANGEDLIVES?

PEOPLEACHIEVED

What have

ALL THANKS TO YOUR STARTUP?

2. INVEST IN GREATCONTENT

Once you have a story, you needto feature it...Invest time and energy into creating the best possibleway to tell your story.

eSight hired professionalfilmmakers to capturethe moment.

When the video went live,we were ready to tell theworld, and we knew justwho to tell...

THE FIRSTBABY KATHYSAW WASHER OWN.

3. USEEVERYAVENUE

EVERY ESIGHT TEAM MEMBERspent weeks creating a contact list from newspapers,magazines, TV stations, and blogs.

BUT TRADITIONAL MEDIA

THE WHOLE WORLD'S ATTENTION

IS NOT ENOUGH TO GRAB

PHONE CALLSe-mails

TWEETSFacebook posts

REDDIT AMAs

OTHER WAYS WESHARED KATHY'S STORY:

IN SUMMARY

Focus on what makes you uniqueCreatively communicate it

And make the effort to get noticed.

Know someone with low vision? eSight may be right for them.

Visit www.esighteyewear.com for more information.