what is ux really? how do we create delightful experiences?
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
R O B I N K L E I N S C H I P H O R S T. N L U X & P R O D U C T D E S I G N E R T W I T T E R @ U S E R M O M E N T S
UX
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H Y U X & W H AT I S I T R E A L LY ?
WHY HOW WHAT 2016
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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F LY I N G O R F LY I N G ?
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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B U R G E R O R B U R G E R ?
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
– R O B I N K L E I N S C H I P H O R S T
“User experience design is creating a delightful journey from a to b, by knowing c.”
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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T H E B E S T H A I R D R E S S E R S
WHY HOW WHAT
Image from LookatMe.no a hair & beauty salon in Oslo, Norway
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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T H E B E S T R E S TA U R A N T S
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W E L L . . H O W D O W E G E T T H E R E ?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
– B R U C E L E E
“Use only that which works, and take it from any place
you can find it.”
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WHY HOW WHAT OKTOBER 2016WHAT IS UX?
ROBIN KLEIN SCHIPHORST (.NL)
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
D E S I G N S P R I N T S
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
U N D E R S TA N D# 1
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
NEEDS & MOTIVATION
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BEHAVIOUR
COMPANY &PRODUCTS
COMPETITORS
OTHER MARKETS
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
D E C O N S T R U C T# 2
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
F I N D R E L AT I O N S A N D G R O U P T H E M
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H AT W I L L C R E AT E A M B A S S A D O R S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
K A N O M O D E L
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY
HOW
WHAT
MARKET
The Golden Model - By Simon Sinek
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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C U S T O M E R J O U R N E Y M A P
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
S I M P L I F Y# 3
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H AT I S A G O O D M V P ?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
U S E R J O U R N E Y M A P P I N G
R E S U LTE X P E C TAT I O N
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
T E S T# 4
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
5 P E O P L E = 8 0 % P R O B L E M S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
S TAY F L E X I B L E
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
Q U E S T I O N E V E R Y T H I N G , D O T H E O P P O S I T E
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
D E F I N E Y O U R P R I N C I P L E S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
W O R K I N G
• Done is better then perfect
• Make educated decisions
• Be a person of action, work lean
• Together
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
U X
• WHY: Know the core purpose
• HOW: Be a head
• WHAT: Wow the user
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
F E E D B A C K
• Be aligned on the context and goal
• Remove "I" from your sentences
• Formulate it as questions
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
T E S T I N G
• Always have a baseline and a save guard metric
• Track the right metrics and target audience
• Data is there to guide you, trust your instinct
• Listen between the lines
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
– H E N R Y F O R D
“If I had asked people what they wanted, they would have said faster horses.”
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
A N Y Q U E S T I O N S ?
Thanks for your time!
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WHY HOW WHAT
Big thanks to unsplash.com for providing most of the images used in the presentation.
E N J O Y E D I T ? A N D L O O K I N G F O R A S P E A K E R ? S AY H I @ H T T P : / / W W W. R O B I N K L E I N S C H I P H O R S T. N L
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